Smartphones for

Business
Victoria Powell
VP Medical Consulting

My Start
Married a geek
Worked in triplicate
Had a life outside of work
Frustrated with inefficiency
Asked a LOT of questions
Read, read, read
Like toys
Early adopter

The choices are

overwhelming

72.5 Million Owners and Growing

U.S. Smartphone Market, by Platform
Dec. 2010-March 2011, 3-month average share
Source: comScore

MobiLens data from comScore released in May indicates

72.5 million people in the US owned smartphones by March
2011, up 15% from the preceding three-month period.
Google Android continued its trend of luring US smartphone
subscribers from RIM Blackberry, though RIM retained its

34.7%
28.7%

number two position. Android gained about 21% market

31.6%
27.1%

share from December 2010, rising from 28.7% to 34.7%.

25.0%25.5%

8.4% 7.5%
Google

RIM

Apple

3 months ending Dec. 2010

Microsoft

3.7% 2.8%
Palm

3 months ending March 2011

More than Talk: Action in Mobile Marketing

Popular Phone Comparisons

Blackberry Tour
Research in Motion (RIM)
High end messaging phone

Motorola Droid X and X2

Runs on Android-open source
Sales trending upward

iPhone 4
Apple product
Runs on iOS
Around the longest

Next Smartphone, Android or iOS?

Desired OS of Next Smartphone
2010 v. 2011, % of consumers who plan to
purchase new smartphone
Source: The Nielsen Company

Nielsen data shows that Android has taken the lead on

Apple iOS as the most desired OS for consumers planning
on getting a new smartphone in the next year. 31% of
consumers desire the Android OS, narrowly beating the 30%

31%
26%

33%
30%

who want iOS. About one-fifth remain unsure.

18%20%
12%11%

July-Sept. 2010
More than Talk: Action in Mobile Marketing

7% 6%

2% 1%

Jan.-Mar 2011

Ranked 4th: Making Phone Calls

Top 10 Essential Smartphone Functions
May 2011, % of respondents
Source: Prosper Mobile Insights

Texting

21.6%

Internet

16.7%

Email
Call
GPS
Facebook
Apps

smartphone users what smartphone

function they cannot live without, and

15.7%

one in five (22%) said texting,

followed by internet (17%) and

7.8%

texting (16%).

6.9%
Interestingly, showing just how

5.9%

diverse a device the smartphone has

4.9%

News

2.0%

Bluetooth

2.0%

Calendar

Prosper Mobile Insights asked

become, only 8% of users cited

making phone calls as an
indispensible feature of a smartphone
but it still was ranked fourth overall.

1.0%

More than Talk: Action in Mobile Marketing

Standard on the Phone

Email
Calendar
Notes
Contacts
Tasks lists
Camera
Sync data to desktop or laptop
Oh, and it also makes and receives
calls!

Data Tsunami 89% Growth

Data Usage in MB by Mobile Operating System
Q1 2010-Q1 2011, Average MB per user
Source: The Nielsen Company

495
312
319
233
149

381
354
317

169

415

It is a mobile data tsunami

according to Nielsen, with app-

525
468

205
227

582

Consumers with iPhones and

492

most data: 582 MBs per month for

174

MBs for the average iPhone user.

Overall, in the last 12 months, the

102

95

103

127

Q1 2010

Q2 2010

Q3 2010

Q4 2010

Q1 2011

Apple iPhone
Windows Mobile

Android smartphones consume the

the average Android owner and 492

81

Android OS
Blackberry OS
Windows Phone 7

friendly OS phones at the epicenter.

amount of data the average

smartphone user consumes per
month has grown by 89%, from 230
MB in Q1 2010 to 435 MB in Q1
2011.

More than Talk: Action in Mobile Marketing

Hands Free Calling

Auto with Blue tooth integration
Blue tooth headset
Voice dialing
Conference call options

Applications galore!

For Fun & For Business

Choosing apps
Know your smartphone
Read reviews
Show me the money
Try and try again
Be patient

Favorite Business Apps

Go to My PC
Dropbox
Dragon Dictate
Save to PDF
Google Voice
Instapaper
Harvest
Gas Buddy

CamCard or Scan Biz

Card
Files Anywhere
FileMakerPro (iPhone
only)
Ever Note
WhitePages

Favorite Reference Apps

WolframAlpha
Grays
Tabers
Netters Anatomy ($
$$)
Epocrates
Medscape

Skyscape
Handbook of Nursing
Dx
Normal Lab Values
5 Minute Consult
Oxford Medical
Dictionary

VP Medical Favorite Business

Apps
TripIt
Docs To Go
Expensify
Tip Calculator

Smart Measure
Flashlight
Medical Spanish (EMSG)

Social Media Apps

Seesmic
Tweetdeck
Hootsuite
Facebook
Stumble Upon
WordPress
Google +
LinkedIn

Favorite Non-Business Apps

Kindle
Netflix
Pandora
Epicurious
KeyRing
Toddler Lock/Baby
Toy

Words with Friends

Talking Tom
Unblock Me
Weather Bug
You Version
Bump

A Travel Essential

Other Office
Technologies

Dual Monitors

Requirements
Two monitors (duh!)
A computer (double duh!)
Windows OS XP or greater
Two monitor connections on video card
Two VGA
Two DVI
Or one of each
Or replace video card with one with dual
support

The how to
Connect the second monitor to
computer at video card
Restart the computer
Adjust settings
Start control panel display
settings identify click on monitor 2
select extend my desktop

To drag windows from one to another

it cannot be maximized

Rotating is a bonus

VP Medical uses.

Other Options
22 or greater monitor x 2 (or 3 or 4)
Monitor arms with mounts
Laptop
Couple with docking station
Second monitor
Remember the graphics card!

Most Essential Business

related Technology
Smartphone
Computer with the fastest processor
available
Dual Monitors
Netbook
Power inverter
Bluetooth hands free calling
Back up system

Most Essential Business

related Software
Adobe Pro
Microsoft Office
Go To My PC

Business Contact
Cellphone
Business line/home line
Grasshopper
Google Voice

Websites

Why have one?

Essential Terms
Domain
Registrar
Hosting
HTML
WYSIWYG
Server
Network
Bandwidth
Disc Space

Why a website.
Shows you invested in your company
Appears established
Size does matter
Teaching sells
Testimonials = trust
A picture is worth a million words &
your face makes it real

Build it yourself
clickandbuildawebsite.com
Homestead.com
Wysiwygwebbuilder.com
Webpage Maker
E-Z Generator
Blue Voda

Contract it out

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