Introduction to malls

Paper 580/2.2

Whats mall ?
Mall can refer to either a shopping mall a place
where a collection of shops all adjoin a pedestrian
area or an exclusively pedestrians street that allows
shoppers to walk without interference from vehicle
traffic.
Mall is generally used in North America to refer to a large
shopping area usually composed of a single building which
contains multiple shops, usually "anchored" by one or more
department stores surrounded by a parking lot, while the
term arcade is more often used, especially in Britain, to refer
to a narrow pedestrian-only street, often covered or between
closely spaced buildings. A larger, often partly covered and
exclusively pedestrian shopping area is in Britain also termed
a shopping centre, shopping precinct, or pedestrian precinct.
A shopping mall or shopping centre is one or more
buildings forming a complex of shops representing
merchandisers, with interconnecting walkways
enabling visitors to easily walk from unit to unit, along
with a parking area a modern, indoor version of the
traditional marketplace.

Classes of malls

Regional malls

A regional mall is, per the International Council of Shopping Centers, in the United
States, a shopping mall which is designed to service a larger area than a
conventional shopping mall. As such, it is typically larger with 400,000sqft
(37,000m2) to 800,000sqft (74,000m2) gross leasable area with at least two
anchors and offers a wider selection of stores. Given their wider service area, these
malls tend to have higher-end stores that need a larger area in order for their
services to be profitable. Regional malls are also found as tourist attractions in
vacation areas.

Super regional malls

A super regional mall is, per the International Council of Shopping Centers, in the
U.S. a shopping mall with over 800,000sqft (74,000m2) of gross leasable area, and
which serves as the dominant shopping venue for the region in which it is located.

Outlet mall

An outlet mall (or outlet centre) is a type of shopping mall in which manufacturers
sell their products directly to the public through their own stores. Other stores in
outlet malls are operated by retailers selling returned goods and discontinued
products, often at heavily reduced prices. Outlet stores were found as early as 1936,
but the first multi-store outlet mall, Vanity Fair, located in Reading, PA didn't open
until 1974. Belz Enterprises opened the first enclosed factory outlet mall in 1979, in
Lakeland, TN, a suburb of Memphis.[

Components

Food court
A common feature of shopping malls is a food court: this
typically consists of a number of fast food vendors of various
types, surrounding a shared seating area.
Department stores
When the shopping mall format was developed by Victor
Gruen in the mid-1950s, signing larger department stores was
necessary for the financial stability of the projects, and to
draw retail traffic that would result in visits to the smaller
stores in the mall as well. These larger stores are termed
anchor store or draw tenant. Anchors generally have their
rents heavily discounted, and may even receive cash
inducements from the mall to remain open. In physical
configuration, anchor stores are normally located as far from
each other as possible to maximize the amount of traffic from
one anchor to another.

A Brief History Of Shopping

Centers
Shopping centers have existed
in some form for more than 1,000
years as ancient market squares, bazaars and seaport
commercial districts. The modern shopping center, which
includes everything from small suburban strip centers to the
million-square-foot super regional malls, had its genesis in the
1920s.

The concept of developing a shopping district away from a downtown is generally

attributed to J.C. Nichols of Kansas City, Missouri. His Country Club Plaza, which
opened in 1922, was constructed as the business district for a large-scale
residential development. It featured unified architecture, paved and lighted parking
lots, and was managed and operated as a single unit.
In the later half of the 1920s, as automobiles began to clog the central business
districts of large cities, small strip centers were built on the outskirts. The centers
were usually anchored by a supermarket and a drug store, supplemented by other
convenience-type shops. The typical design was a straight line of

stores with space for parking in front. Grandview Avenue

Shopping Center in Columbus, Ohio, which opened in 1928,
included 30 shops and parking for 400 cars.

But many experts consider Highland Park Shopping Village in Dallas , Tex.,
developed by Hugh Prather in 1931, to be the first planned shopping center.
Like Country Club Plaza, its stores were built with a unified image and managed
under the control of a single owner, but Highland Park occupied a single site and
was not bisected by public streets. And its storefronts faced inward, away from the
streets, a revolutionary design.

In the 1930s and 1940s, Sears Roebuck & Co. and Montgomery Ward
set up large, freestanding stores with on-site parking, away from the
centers of big cities. Nighttime shopping was inaugurated at Town & Country
Shopping Center in Columbus, Ohio, when developer Don Casto hired Grandma Carver (a
woman who dived from a 90-foot perch into a 4-foot pool of flaming water), to perform
her act in the lighted parking lot, bringing shopping center promotion to a new level.

The early 1950s marked the opening of the first two shopping centers
anchored by full-line branches of downtown department stores.
Northgate in Seattle, Wash., (two strip centers face-to-face with a
pedestrian walkway in between) opened in 1950, and Shoppers World
in Framingham, Mass. (the first two-level center), debuted the
following year.
The concept was improved upon in 1954 when Northland Center in Detroit, Mich.,
used a cluster layout with a single department store at the center and a ring
of stores around it. The parking lot completely surrounded the center.
Northland was also the first center to have central air-conditioning as well as
heating.

In 1956, South dale Center in Edina, Minn., outside of Minneapolis,

opened as the first fully enclosed mall with a two-level design. It had
central air-conditioning and heating, a comfortable common area
and, more importantly, it had two competitive department stores as
anchors. South dale is considered by most industry professionals to be the first modern
regional mall.

By 1964 there were 7,600 shopping centers in the United States.

Suburban development and population growth after World War II created the need for
more housing and more convenient retail shopping. Most of the centers built in the 1950s
and 1960s were strip centers serving new housing developments.

By 1972 the number of shopping centers had doubled to 13,174.

Regional malls like South dale and The Galleria in Houston, Tex., had become a fixture in
many larger markets, and Americans began to enjoy the convenience and pleasure of
mall shopping. During the 1970s, a number of new formats and shopping center types
evolved.

In 1976 The Rouse Co. developed Faneuil Hall Marketplace in Boston,

Mass., which was the first of the festival marketplaces built in the
United States. The project, which revived a troubled downtown
market, was centered on food and retail specialty items. Similar projects

were built in Baltimore, Md., New York, N.Y., and Miami, Fla., and have been emulated in a
number of urban areas.
The Bicentennial year also marked the debut of the countrys first urban
vertical mall, Water Tower Place, which opened in Chicago, Ill., on Michigan
Avenue. To many experts, Water Tower Place with its tiny stores, hotel, offices,
condominiums and parking garage, remains the preeminent mixed-use project
in the United States. With the opening of Water Tower Place and Faneuil Hall, the
shopping center industry had returned to its urban roots.
The 1980s saw an unparalleled period of growth in the shopping center industry, with
more than 16,000 centers built between 1980 and 1990. This was also the period when
super regional centers (malls larger than 800,000 square feet) became increasingly
popular with shoppers. In 1990, a Gallup poll found that people shopped most frequently
at super regional malls and neighborhood centers.

Americans average four

trips to the mall per month.

Between 1989 and 1993, new shopping center development dropped nearly 70%, from 1,510
construction starts in 1989 to 451 starts in 1993. The sharp decline in new center starts was attributed
to the Savings and Loan crisis, which helped precipitate a severe credit crunch. While overbuilding
occurred among small centers in some regions of the United States, shopping centers remained the
most attractive and best-performing real estate category for investors during this difficult period.

The year 1993 was marked by the transition of several privately held, familyrun shopping center development companies (Simon, Taubman, etc.) into
publicly traded real estate investment trusts (REITs ). The access to Wall Street capital
provided a financial jolt to an industry that still had not fully recovered from the credit crunch.

One of the newer retail formats that has become increasingly popular in the
United States is the power center, which loosely defined is a center between
250,000 and 600,000 square feet, with approximately 75% to 90% of its space
occupied by category killers or destination anchor stores. Power centers are
often located near regional and super regional malls. San Francisco-based Terranomics

is credited with pioneering the concept at 280 Metro Center in Colma, Calif. In 1993, 16 power centers
opened in the United States, compared with only four super regional malls.
Factory outlet centers were one of the fastest growing segments of the shopping center industry in the
1990s. In 1990, there were 183 outlet centers. Today, there are over approximately 312 outlet centers in
the United States. Outlet malls are tenanted by manufacturers selling their own goods at discounted
prices. Some large projects combine outlet stores with traditional off-price stores like Marshalls. One
such project, Sawgrass Mills in Sunrise, Fla., is more than 2 million square feet and features outlets,
discounters and retail clearance stores.
The largest mall in the United States is currently Mall of America in Bloomington, Minn., which includes
a seven-acre amusement park, nightclubs, restaurants and covers 4.2 million square feet (with about
half that total devoted to retailing). The center has been heralded as a bellwether for its innovative
mixture of entertainment and retailing. The forerunner to Mall of America, and the largest mall in North
America, is West Edmonton Mall in Alberta, which encompasses 5.5 million square feet.

Entertainment quickly became an industry buzzword in the

early 1990s as technological advances allowed shopping
center developments to foster the same magical experiences
that were once only seen in national amusement parks such
as Disney World. Since the start of the entertainment wave,
retailers have focused on keeping their presentations exciting
and shopping center owners have striven to obtain tenant
mixes that draw traffic from the widest audience possible.
Under one roof or in an outdoor retail format, consumers enjoy
childrens plays capes, virtual reality games, live shows,
movies in multiplex cinemas, a variety of food in either the
food court or themed restaurants, carousel rides, visually
stunning merchandising techniques, robotic animal displays,
and interactive demonstrations. Many shopping centers are
also focused on added service-oriented tenants, which offer
todays busy consumer an opportunity to complete weekly
errands or to engage in a variety of other activities. Among
the many services found in todays malls are churches,
schools, postal branches, municipal offices, libraries, and
museums.

Internet and shopping malls

As the 1990s drew to a close, Internet retailing was heralded as the wave of the future and a
threat to the stability of the shopping center industry. In July of 1998, Time magazine predicted
the demise of the shopping mall. In bold type, Times cover advised its readers to, Kiss Your
Mall Good-Bye: Online Shopping is Cheaper, Quicker and Better. While the cover was purely
sensational, the tone was clear. The shopping center industry was under attack, yet again,
from an alternative shopping format. Several years earlier similar claims were made about the
impact home television shopping would have on the industry. In fact, the cover of
BusinessWeek magazine in July of 1993 read, Retailing Will Never Be the Same: The Home
Shopping Revolution.
Unlike home television shopping, Internet retailing quickly captured the attention of the public,
the media and Wall Street as companies rushed to develop websites that would sell directly to
consumers. In the euphoria it mattered little that many of these Internet companies had little
or no retail experience.
Fearing the cannibalization of store sales, brick-and-mortar retailers at first were hesitant to
sell directly to the public via the Internet. However, when it became apparent that they had
some clear advantages over pure Internet retailers (brand name recognition, distribution
facilities, supplier relationships, ability to accept returns at stores, etc.) brick-and-mortar
retailers launched their own websites. These advantages quickly paid off for brick-and-mortar
retailers. In fact, in 1998, brick-and-mortar retailers websites captured 60% of online sales.

In addition to buying online, brick-and-mortar retailers discovered that their consumers were
using the web as a research vehicle. Consumers were logging on to retailers websites to
search for goods, and services, and armed with product information, were making purchases at
stores. Thus the Internet has transformed a large and growing number of retailers into multichannel retailers with all sales channels (stores, web, and catalog) working as one to help
retailers maximize the value of their brands.

Understanding that there is great synergy between the Internet and brick-and-mortar stores,
shopping centers owners have created their own websites and are working with their retail
tenants to create distribution channels to satisfy the consumer, whether the consumer decides
to shop at a shopping center, on the Internet or both.

In 1999, Simon Property Group, the nations largest shopping center

developer, created two separate business units, clixnmortar.com and
Tenant Connect. Through Tenant Connect, Simon is installing
broadband Internet connections inside its own malls and those of
other developers, so that stores can have high-speed access to the
Internet. Also, retailers at Simon malls can take part in two clixnmortar initiative:

FastFrog.Com and YourSherpa. In both programs, consumers carry handheld scanners

through the mall, and scan items they are interested in buying. When shoppers are
finished, the information is loaded into computer kiosks. From the FastFrog kiosk,

shoppers can have their list of items forward to friends or relatives.

At the YourSherpa kiosk, users can type in their credit card number
and check out immediately, or delay the final purchase until they go
home. Mall employees pick-up scanned items at stores in the mall
and customers have the option of picking-up the items at the mall or
having them delivered.

General Growth Properties, the nations second-largest mall developer is also

incorporating the Internet into their malls. General Growths Mallibu.com website links
retailers in each of the companys malls, allowing consumers to buy online directly from
those retailers and have their purchases delivered to them.
Other shopping center developers are also working with their retailers to incorporate the
Internet into their businesses model. Many shopping centers have their own websites and
have added their web address to their advertising and promotional vehicles. Most
shopping center websites have maps and directions to the center, a list of tenants and a
calendar of events. Some shopping centers are even providing free Internet access for
their customers. The center can e-mail the customer information on sales and special
events that are taking place at the center.

As we enter the 21st century, shopping centers continue to evolve

and serve communities social and economic needs. With the
combination of fashion, food, entertainment, and services, shopping
centers have greatly expanded their role in the communities they

Early Canadian Shopping Centers

There have been three main stages in the

development of shopping centers in North
America: the uncovered mall, the enclosed mall
and the mega mall. Apparently, the mall
experience was first available to shoppers in
1922 with the opening of the Country Club Plaza
in Kansas City, Missouri. It wasn't until the
1950s however that colonnades, plazas, park
and shops, strip malls - whichever name you
prefer - started to dot the Canadian landscape.
At this time, populations began to shift from the
cities to suburban areas and car use increased,
which also increased traffic congestion and
parking problems in the urban areas. Shopping
centers, constructed for the convenience of the
new suburban populations, were a way to
ensure continued patronage from those no
longer frequenting the traditional downtown
shopping district.

West Vancouver's Park Royal Shopping Centre has the distinction of

being Canada's first shopping centre. It opened in September 1950 as
an open-air mall and Woodward's was right there as one of the
original developers and tenants. The following excerpt, from
Woodward's Beacon of July 1949, describes the project:
Cover of 1950 Woodward's Beacon featuring the opening of Park
Royal Shopping Centre in Vancouver, British Columbia "As has been
announced in the local papers, a large shopping centre is planned in
West Vancouver, and again our store leads the way in being the first
downtown department store to have a branch department store in
the suburbs. The store planned in our neighboring community is in
every sense one of the most modern structures of its kind."
In the fall of 1953, Morgan's opened a branch store in the Boulevard
Shopping Centre in northeast Montreal. It was the largest shopping
centre in Canada at the time and with its presence there, Morgan's
expected to "usher in a new era of shopping convenience to
thousands of new customers." Features of the new development
included covered walks from bus stops to all stores, landscaped park
areas and rest stations. Expansion into malls in followed for Morgan's
with locations such as the Dorval Shopping Centre, Lawrence Plaza in
northwest Toronto and the Greater Hamilton Shopping Centre. other
suburban areas quickly

At around the same time, Zellers also opened a new store in

Lawrence Park in Toronto, a location described as a Park-and-Shop
Development. In the 1954 annual report, the company noted that
while it was too early to tell for sure whether the venture would be
successful, "there is, however, a definite retail trend in this direction,
and commitments have been made for the opening of two more
stores in similar developments in the Toronto area."
It was the beginning of a new era for retailers and customers alike.
The trend toward bigger and better centers would eventually lead to
the development of huge malls that draw tourists as well as
shoppers.

The first significant change to the structure of malls occurred in 1956

when they became enclosed structures. This meant not only that
customers no longer had to brave the elements to get from store to
store but also that in the summer they were able to take advantage
of the air-conditioned comfort available at the mall . Many of the older-style
open malls eventually converted to this more customer-friendly style, often as part of a
mall expansion. For example, Canada's first mall, Park Royal Shopping

Centre in West Vancouver, which opened in 1950, converted to an

enclosed mall in 1962. Another example, happening a little later, was
the conversion of the Oakridge Shopping Centre. Built by Woodward's
as an open-mall plaza in 1959, it was converted to an enclosed mall
in 1984.
Greater comfort was coupled with greater style and convenience.
Developers began to include elegant and exciting finishes in areas no longer prone to
weathering and to offer a wider range of stores and services. These included restaurants
and public spaces for special events. While traditionally malls had been anchored by a
single key tenant, the larger malls could sustain internal competition adding further
convenience for its patrons. In 1958, Simpsons and Eatons made history by both signing
on to open stores in the much-hyped new Yorkdale Shopping Centre in North York,
Ontario. When it opened it was, according to its promotional literature, "Canada's largest
Regional Shopping Centre and one of the world's most extensive." It cost 25 million
dollars to build and contained over 100 stores.

Open air mall, Rexdale, Ontario, 1966

Fairview Centre, Pointe Claire, Quebec, 1965

As competition between malls grew, developers scrambled

to build bigger and better centers until in the late 1970s
and early 1980s huge mega malls were being opened
which seemed to be as much about family entertainment
and tourist dollars as they were about retailing. The
crowning example of this is the West Edmonton Mall with
its lagoon and indoor roller coaster. Its story is an
interesting one in terms of Hbc store history.
In 1979 Hbc signed on as a major department store
tenant in the initial phase of the centre. At the same
time, taking advantage of the diversity of services
supplied at the mall, the company opened a food kiosk
in the food court area which they ran as a Malt Stop.
The store opened in 1981. In phase three, Woodward's,
then an Hbc competitor, opened a store. In 1993, after
Hbc purchased the Woodward's chain, the store
converted to a Bay store meaning that Hbc was
operating two Bay stores, the Malt Stop and a Zellers
(opened in 1983) for a total of four properties in the
same complex! That's a far cry from the days when two
different department stores wouldn't operate in the
same mall!

Since the opening of West Edmonton Mall in the 1980s, there

has been nothing built to rival it. In fact, malls are receiving
much less attention these days and the whole concept of the
shopping centre is undergoing another shift. At present, there
seems to be three new trends in mass retailing. The first is the
Big Box store, of which Home Outfitters is an example. These
are often clustered together to form power centres, which in
many ways harkens back to the first open-air park-and-shops.
The second trend is toward town centres. These developments
are attempts to fuse the best elements of the enclosed mall
with the old Main Street retail experience. They often
incorporate office and living spaces as well as spaces for
cultural and civic activities, in effect creating miniature cities.
The final trend is toward the virtual mall, where service
providers deliver access to groups of online retailers and offer
users access to Internet-commerce applications. We'll just
have to wait and see which of these trends will survive the
next fifty years of retail.

Shopping Center
Types

Airport mall: specialty retail, restaurants, and other services concentrated in

airports
Arcade: a type of enclosed urban shopping center popular in the 19th
century, typically with an arched glass roof and two rows of shops either side
of a pedestrian passageway, which often connected two parallel streets
Community center: a shopping center of 100,000 to 350,000 square feet
GLA, typically anchored by a one or two discount department, drug, or home
improvement stores; they are commonly open, one-story, with stores
arranged in a single strip, L- or U-shape
Convenience center: an open shopping center with fewer than half-a-dozen
with stores offering day-to-day necessities, such as a mini-mart, dry cleaners,
wine and beer, video rentals, and the like
Enclosed mall: a shopping center entirely inside a roofed structure, so that
entrance to the mall is controlled by a limited number of entrances and most
stores are accessible only via interior corridors
Entertainment complex: a shopping center that features theaters,
restaurants, amusements and related retail stores
Fashion mall: a shopping center featuring stores that offer stylish clothing,
posh merchandise, and quality consumer goods
Festival (or themed) marketplace: typically, an urban shopping center,
featuring restaurant and entertainments, associated with a place of historic or
cultural interest, such as Baltimore's Inner Harbor and Bostons Faneuil Hall

Shopping Center Types

contd.

Galleria: a glass-roofed mall or mall courtyard, derived from the European

glass-vaulted Victorian-era shopping arcades, especially the design of the
Galleria Vittorio Emanuele II (built 1867) in Milan, Italy
Greyfields: a dying shopping center, specifically (according to PriceWaterhouse-Coopers) a center in which annual sales are less than $150 per
square foot of retail space
Lifestyle center: typically, an open-air shopping center whose array of retail
outlets (such as women's fashion stores, jewelers, leather goods, and
restaurants) are designed to appeal to upscale consumers; lifestyle centers
usually include attractive landscaping, fountains, outdoor seating, and other
features that encourage browsing

Mall: any large shopping center (usually enclosed) with adjacent parking and
out buildings

Mixed-use center: an integrated complex that may contain residences, offices,

restaurants, theaters, a hotel and other services, in addition to retail stores

Neighborhood center: typically, an open-air shopping center of 30,000 to

150,000 square feet GLA with 3 to 15 stores, anchored by a supermarket

Open-air: a shopping center in which stores are directly accessible to the public; exterior
walkways may be covered, but the stores are not enclosed under a single roof
Outlet (or off-price) mall: a shopping center with national brand-name retailers,
factory outlets, or close-out outlets selling discounted merchandise
Power mall: a shopping center containing several category-killer stores, such as homeimprovement, discount department, toys, and stationary
Regional center: a shopping center with 400,000 to 800,000 square feet GLA, often an
enclosed mall, with 40 to 100 stores anchored by one or more department stores
Shopping center: a planned group of connected retail stores, usually with an attached
parking area, specially developed on a parcel of private property and managed by a
single organization
Strip: a small open-air neighborhood shopping center, typically smaller than 10,000
square feet GLA , with at least three stores, arranged in a connected row facing a parking
area
Super-regional center: the largest classification of shopping center; it is usually an
enclosed mall larger than 800,000 square feet GLA with more than 100 stores, including
several department stores
Urban mall: shopping center located within a city, the largest of which may be on
several levels with adjacent multi-level parking
Value-oriented mall: a large shopping center characterized by low-end, discount, and
outlet stores
Village center: an open-air shopping center having several wings and often a central
plaza

General Terminology

Anchor stores: the largest retail outlets, usually located at the ends or corners of
shopping centers, and chosen in part for their potential to attract customers to the
shopping center generally; departments stores usually anchor regional and super-regional
malls and supermarkets are typical anchors in community centers
Arcade: an entertainment area offering coin-operated computer games and other
amusements
Back of the house: the office, stock room, and other non-retail areas of a store
Big box: a large stand-alone store that specializes in a single line of products, such as
home improvements, toys, or office supplies; no-frills discount stores that sell in volume
and category killers are often big box stores
Brownfields: a potential shopping center site contaminated by chemicals, such as a
former industrial location
Cart: a wheeled display from which merchandise is sold in pedestrian areas of a mall,
often fitted out with shelves, display racks, and the like
Cash wrap: the front counter with the cash register and often a wrapping or packing area
Category killer: a large national chain store specializing in one line of products, such as
home improvements, office supplies, or toys, that can overwhelm both smaller and more
diverse competitors because of its size, variety of merchandise, and prices
Community room: an area available for public use, ranging from a bare meeting room
that can accommodate folding chairs and tables to a more elaborate hall with stage,
adjacent kitchen, and other services

Double dumbbell shape: a cross-shaped shopping center with anchor stores at the end
of each cross

Draw tenant: a store that attracts a large number of potential customers to a shopping
center, often an anchor store

Dumbbell: a linear shopping center with anchors stores on each end

General Terminology contd.

Factory outlet: a retail store that sells merchandise direct from the
manufacturer, usually at reduced prices

Food court: a separate area of a shopping center containing fast-food outlets

and a common seating area

Free-standing store: a retail outlet not associated with a shopping center,

especially those at a distance from congested shopping areas and downtowns

Greenfields: undeveloped land, particularly a site suitable for a shopping center

Gross lease able area (GLA): the total area of floor space (usually cited in square feet)
leased for retail shops, consumer services, and entertainment, including restaurants. The
total floor area of any shopping center or mall is inevitably larger than the gross leaseable
area; the difference can be accounted for by mall offices, utility areas, storage, rest rooms,
interior plazas, and other non-revenue producing spaces. Areas that are not let on longterm leases, such as assembly halls, exhibition space, public meeting rooms, and the like
are usually not included in GLA figures, though they may produce some rental revenue.

Irregulars: salable merchandise with minor imperfections sold a reduced prices

Junior department store: (1) a small department store offering a limited selection of
goods; (2) a scaled-down version of a full-sized department store

General Terminology contd.

Kiosk: a semi-permanent booth placed in pedestrian areas of a shopping center and

used to sell small items or to offer specific services, such as jewelry repair
L-shaped: a shopping center with two linear strips of stores connected at right angles,
forming the letter L; anchors are typically located on the two ends or at the apex, with
parking inside the apex; L-shaped is a common design for community-sized centers

Mall manager: the person employed by the owner or a management company to

supervise daily operations of a shopping center

Mall mayor: the retailer who acts as the informal spokesperson for the tenants of a
shopping center

Mall walker: person who walks in a shopping center for exercise, especially during a
period set aside for this purpose before stores have opened in the mornings

Market area: the geographical area from which a shopping center draws its customers

Mall rat: young person who frequents a shopping center primarily for socializing and
entertainment, rather than for shopping
Off-price center: a retail store that sells brand-name clothing or other goods (often
with labels removed) at reduced prices

Outlot tenant: a free-standing retailer or service located on a separate parcel in front

of a shopping center; also called a pad tenant Outparcel: (1) a physically separate
store or service, such as a restaurant, bank, office, or motel, included in a shopping
centers property; (2) unoccupied land on a shopping center's property

General Terminology contd..

Shrinkage: (1) difference between value of inventoried merchandise and merchandise

book value, attributable to waste, shop wear, carelessness, fraud, theft, and so on; (2)
more specifically, loss of merchandise due to shoplifting, usually reported as a
percentage of sales
T-shaped: a shopping center comprising two linear arrays of stores forming the shape
of the letter T, with anchor stores at each of the three ends and parking on all sides
Tall-wall stall: a temporary retailing display and counter built against an empty wall
Temporary tenant: typically, a retailer that rents space in a common area for a cart,
kiosk, or tall-wall stall for less than a year

U-shaped: a linear array of stores forming the shape of the letter U, with anchors
placed in the center or on the two ends and parking inside the U

Amusement park

Amusement park and theme park

are terms for a collection of rides and
other entertainment attractions
assembled for the purpose of
entertaining a large group of people.
An amusement park is more
elaborate than a simple city park or
playground, usually providing
attractions meant to cater to children,
teenagers, and adults.

Amusement parks evolved in Europe from fairs

and pleasure gardens which were created for
peoples recreation. The oldest amusement park
of the world (opened 1583) is Bakken, at
Klampenborg, north of Copenhagen, Denmark. In
the United States, world's fairs and expositions
were another influence on development of the
amusement park industry.

Today's scenario
excerpts
Amusement Parks
Are recreational
facilitiesas:
that offer a
in
India
varied range of entertainment

options ranging from theme parks to

spine chilling roller coaster, 3D
theater to giant wheel, in a cluster
format. These parks provide onestop-shop leisure and entertainment
solutions for the entire family at one
place and are a key source of tourist
attraction (domestic and foreign)
and revenue generation for the
State. The demand for entertainment
options such as amusement parks, Imax, shopping malls are rapidly
increasing across the Country. The
key demand drivers for the segments
are rising base of middle class,
increasing disposable income,
changing lifestyle, cultural shift and
increasing emphasis to lead a
holistic life with a balance of work
and leisure

Recreation industry in
India
Recreation Industry is

currently one of the most

exciting sectors in India.
The current market for
leisure is estimated to
cross USD 1 bn in next
few years. The leisure
industry mainly consist of
amusement park, malls
family entertainment
centers (FECs) and
multiplexes. The present
consumer base is
estimated around 30
million people

Government Support

Government land will be offered with the approval of the

Empowered Committee as equity participation on behalf of the
Government at current market value for setting up Joint
Ventures.

New projects shall be exempt from Luxury Tax for ten years
from the date of commencement of commercial operations.

New projects shall be exempt from Sales Tax for ten years from
the date of commencement of commercial operations.

Entertainment Centers will be exempt from Entertainment Tax

for ten years from the date of commencement of commercial
operations

Brief positioning of amusement parks in

India

Given the surge in India's middle classes , the family

entertainment and amusement sector of the India
economy holds out promise for investors, both
domestic and foreign.
As at the start of 2001, this industry incorporated an
investment of Rs. 1,000 crore (1 crore = 10 million).
Between 2001-04, the industry is expected to grow
three-fold in terms of both number of parks and total
investment intake.
Between 2001 and 2005, an estimated 400 new parks
in this category are expected to be built all over India.
However, as at the start of 2001, there were no rules
specific to the development of amusement parks.
Businesses wanting to enter this sector had to get as
many as 19 renewable no-objection certificates
annually.
Most of the existing and planned or under-construction
amusement centres are being developed by Indian
entrepreneurs using amusement equipment available
off-the-shelf in the United States and Europe.

Brief positioning of amusement parks

contd.

There is no legally defined requirement of area for amusement parks in

India. But, the general norm is that a population centre of six million
people can be served with an a park covering an area of 40-60 acres.
Foreign direct investment (FDI) in India's amusement parks sector is
inhibited by low gate fees (currently varying between Rs 30-250 per
person. In some parks, such as Essel World and Water Kingdom (85 acres)
in Mumbai, the gate fee is on the higher side but most games (expect the
water games) are covered by it. In contrast, Calcutta's Nicco Park (40
acres) has a relatively low gate fee but many of the games are separately
charged.
Foreign companies reportedly interested in the Indian amusement parks
market include Universal Studios, Time Warner and Disney.
According to the Indian Association of Amusement Parks and Industries, a
park can be profitable if revenues from gate collections and other sources
(such as food, toy memorabilia sales) reach a 50:50 ratio. However, in
Essel World and Water Kingdom in Mumbai, the ratio still stands at 70:30
in favour of gate collections.
The industry is campaigning for lowering land costs and entertainment
taxes. Industry spokesmen point at the Ocean Park in Hong Kong which
was provided free land and soft loans by the government. They also point
at Disney park in the United States where 3,000 acres are being reclaimed
from the sea for which Disney will pay only 20 per cent of the investment.

Disneyland Park (Anaheim)

Resort Disneyland Resort

Opening Day July 17, 1955
Theme Magic Kingdom
Operator
The Walt Disney Compan
y

Plaque at the entrance

Disneyland is an American theme park

in Anaheim, California, owned and
operated by the Walt Disney Parks and
Resorts division of The Walt Disney
Company. It was dedicated with a
press preview on July 17, 1955, and
opened to the general public July 18,
1955. Disneyland holds the distinction
of being the only theme park to be
designed and built under the direct
supervision of Walt Disney himself.

Dedication

"To all who come to this happy place welcome. Disneyland is your land. Here age
relives fond memories of the past and here
youth may savor the challenge and promise
of the future. Disneyland is dedicated to the
ideals, the dreams, and the hard facts that
have created America ... with the hope that
it will be a source of joy and inspiration to
all the world."
Walter E. Disney, July 17, 1955 4:43pm

Concept and
construction
The concept for Disneyland began one Sunday,
when Walt Disney was visiting Griffith Park with
his daughters Diane and Sharon. While watching
his daughters ride the Merry-Go-Round he came
up with the idea of a place where adults and
their children could go and have fun together.
His dream would lie dormant for many years.
Walt Disney's father helped build the grounds of
the World's Columbian Exposition of 1893 in
Chicago. This perhaps gave Disney the creative
spark whence Disneyland originated.

Walt hired a consultant, Harrison

Price from Stanford Research
Institute, to gauge the proper area
to locate the theme park based on
the area's potential growth. With
the report from Price, Disney
acquired 160 acres (0.250 sq mi;
0.647 km2) of orange groves and
walnut trees in Anaheim,
southeast of Los Angeles in
neighboring Orange County.

Difficulties in obtaining funding prompted

Disney to investigate new methods of
fundraising. He decided to use television to
get the ideas into people's homes, and so he
created a show named Disneyland which
was broadcast on the then-fledgling ABC
television network. In return, the network
agreed to help finance the new park. For the
first five years of its operation, Disneyland
was owned by Disneyland, Inc., which was
jointly owned by Walt Disney Productions,
Walt Disney, Western Publishing and ABC. In
1960 Walt Disney Productions purchased
ABC's share (it had earlier bought out
Western Publishing and Walt Disney).

Construction began on July 18,

1954 and would cost USD$17
million to complete, and was
opened exactly one year later

1990s transition: Park

becomes Resort
In the late 1990s, work began to expand on the onepark, one-hotel property. Disneyland Park, the
Disneyland Hotel and the site of the original parking lot
as well as acquired surrounding properties were
earmarked to become part of a greater vacation resort
development. The new components of this resort were
to be another theme park, Disney's California Adventure
Park; a shopping, dining and entertainment complex,
Downtown Disney; a remodeled Disneyland Hotel;
Disney's Grand Californian Hotel; and the acquisition of
the Pan Pacific Hotel (later to be remodeled and
renamed Disney's Paradise Pier Hotel). Because the
existing parking lot (south of Disneyland) was built upon
by these projects, the six-level 10,250 space "Mickey
and Friends" parking structure was constructed in the
northwest corner of the property, at the time of its
completion in 2000, it was the largest parking structure
in the United Stat

Park layout
When the park initially opened, it
consisted of five themed areas:

Main Street, U.S.A., an early

20th century Midwest town

Adventure land, featuring

jungle-themed adventures

Frontier land, illustrating

western frontier

Fantasy land, bringing fantasy

into a reality

Tomorrow land, looking into the

future

Main Street USA.

Adventure land

Critter Country

Mickey's Toon town.

Fantasyland

New Orleans Square

Tomorrow land

Leisure industry in India:

Amusement park sector
growth still healthy

The estimated Rs1,500-crore amusement park

sector continues to grow at 10-15%
Indian association of amusement parks and
industries (IAAPI )has made representations to
individual state governments to provide for a
level playing field to the players. IAAPI, which
was set up in 1999, has 180 members,
including most of the 120 parks in the country,
Indian and foreign ride manufacturers,
consultants and architects.

The amusement parks industry, which is yet to

enter the take-off stage, is set for healthy growth.
With an investment of around Rs.2,000 crores
already having been made in the industry over the
last two decades, the Indian Association of
Amusement Parks and Industries (IAAPI) expects
fresh investments to cross Rs. 4,000 crores over the
next five years. Besides Essel World in Mumbai, the
major players in this industry include Nicco,
Fantasyland and Appu Ghar. The amusement parks
business has the potential to generate a lot of
economic activity in its location and create better
traffic flow and tourist revenue. In India, fun
business, which started slowly some two decades
ago, is beginning to take off and pay rich dividends.

Essel World, Borivli, Mumbai

Essel World is Mumbai's only international-style theme

park, situated close to Gorai Beach. Special ferries will take
you to the park. This is the largest water theme park in
Asia. The Water Kingdom of the park is located at Gorai
Creek, west of Borivali. The park is sprawled over 64 acres
and is a refreshing gateway to a whole new world of
excitement and fun.

Essel World is India's answer to Disney Land. It is largest

amusement parks for children, at Gorai, which is one hour from
Goregaon Mumbai. It offers more than 45 thrilling and scintillating
rides and games. Essel World Mumbai has something for each and
every taste - joyrides, water world, excitement, adventure and
thrill, nothing is left out. The Water Kingdom is said to be the
largest of its kind in Asia. It is an unmatched leisure destination,
offering enthralling attractions to the entire family. There are a
number of travel agencies which operate daily package tours to
Essel World and Water Kingdom which includes transport, entry
charges, all rides with food costs optional. The entrance fee
normally takes care of a fixed number of rides, which include the
standard roller coaster and adventure themes, plus a water world
section where kids can literally run amok. The peak season in
Mumbai is summer when the park is crowded, but Essel World now
offers low budget monsoon packages and special weekend deals

Just recently Essel World, introduced a new attraction at the

amusement park, which became an instant hit with the crowds
across all ages - an ice skating rink, "The Arctic Circle". In
summer it is an extremely inviting and pleasant way to relax and
have fun among the young and old alike.
Essel World Mumbai provides to the public skates in three sizes,
made specifically for artificial ice, and which cannot be used on
natural ice. These were first imported from China, but now are
assembled at Delhi. And for those who think that fun business is
cheap, "The Arctic Circle" cost the company about Rs.1.5 crores
($3571428) to set up. The rink of "The Arctic Circle" measures
4000 sq. ft and is flanked on one side by a viewing gallery. An
Australian architectural firm designed the rink based on
Scandinavian and Norwegian designs. The "Arctic Circle" is
beautiful in its total simplicity.

Appu Ghar, New

Delhi Ltd
International Amusement

(IAL) is the organization

holding Appu Ghar and
Oysters Water Park-India first
Amusement Park. Pioneer in
the entertainment and
leisure industry, it was Appu
Ghar that pulled people out
of the staid environment of
conventional pleasure trips
and unfolded before them.
The exciting new scenario of
a complete leisure
destination.

Appu Ghar cont. :

Appu Ghar is the first amusement park of
India and is the favorite of all children
because of its exquisite roller coasters
and water slides. The mini-Disneyland of
Delhi has rides for people of all ages. The
large range of swings and jhoolas here
include the popular Roller Coaster, the
Big Splash, Dodgem Cars, the Eerie
Tunnel, Giant Wheel and Columbus
Jhoola. Children love the thrill of riding in
a Cable Car and the Speeding Cup. Since
there is no snowfall in Delhi, the Ice
Games at OYSTERS offering winter sports
is quite popular here.

Appu Ghar cont.

Four acres of the Water Park
blanketed with ice offering
sledding, skiing, ice boating and
bowling on ice; is a craze among
the people from all over the
country. People who love to dance
and romance can access the Rain
Dance or the Ice Dance that are
introduced according to the
season. This water park is
especially preferred by people to
beat off the scorching heat of the
summers.

Fun and Food Village,

Kapashera, New Delhi
Fun N Food Village is located on
the Old Delhi - Gurgaon Highway
3 kilometers from the
international airport in 10 acres
of land with wide range of water
rides, pools, rain dance, and
also many park rides. The rides
are suitable for people of all age
groups. The wave pool, largest
of all water parks in Delhi, is a
special attraction of the park.
The water park also boasts of
the largest indoor Snow Park
over an area of 2500 sq. m. The
park offers 21 amusement rides,
22 water slides, rain dance, kids
water play area and much more.

Fantasy
Land,
Mumbai
The Fantasy Land

is one of the
leading theme
parks in Mumbai.
The park, Located
at Jogeshwari is
rich with all sorts
of new rides,
which drags
attraction from
people all round
the country.

Kishkintha,
Chennai

Kishkintha is the first theme

amusement park located 28
Km South of Chennai near
Tambaram. It is spread over
110 acres, and offers
exciting rides and
attractions. Kishkinta is a
household name and the
favorite fun destination for
all ages ranging from six to
sixty. It is an ideal
destination for family and
group entertainment. The
amusements, attractions,
water games and rides,
make Kishkinta India's
leading water theme park.

Athisayam
Amusement
Park, Madurai
Located in Madurai near the
Vaigai River, the Athisayam
Amusement park is a marvelous
entertainment center for
children, adults and old. The
park showcases enough for all
kinds of people including the
different rides, which are
wonderful. The Athisayam Park
is famous for its cleanliness and
safety. Athisayam was born on
2000.

MGM Dizzy
World, Tamil
Nadu

MGM Dizzy World is a 27-acre, childrens

amusement park situated at Muttukkadu
enroute to Mamallapuram. The major attractions
here are the water chute, parachute tower,
pirate boat and a 110 feet dizee shake
challenger.

Bay Watch Park,

Kanyakumari,
Tamil Nadu
Bay Watch, located in
Kanyakumari is unique in
many ways. With the recently
added wax museum, Bay
watch is the only park in Asia
to house one. The wax
museum being the first of its
kind in this part of the world
has caught up with the
imagination of the people.
Baywatch at sunset point
Kanyakumari is also the first
seaside amusement park in
India.

Veega
Land,
Cochin,
Veega
Land is situated 300 feet
above sea level and is set amongst
30 acres
of surpassingly grand and
Kerala
incomparably idyllic environs, at

Pallikara (near to Cochin city). The

park is only 14 kilometers away
from Cochin the 'Queen of the
Arabian Sea'. Veega Land's
scintillating and tranquil setting is
matched only by the ambitious scale
and grandeur of the park itself. The
architecture expresses nothing less
than the heart and soul of ethnic
Kerala, with a few surprising flashes
of vintage Chinese architecture as
well.

Aquatica Water Park

Location: Kochpukur,
Rajarhat
Spread over: 8 acres

Aquatica is the craziest and busiest

place specially during this hot days
we are experience in the city.
Aquatica water theme park is located
at Kochpukur, near Rajarhat, 8 kms
from Kestopur on V I P Road.
Aquatica is crafted in line with
Mumbais famous Water Kingdom.
Aquatica water theme park in
Kolkata is only 6 km away from the
famous Nicco Park or Nalban and
contain about 8 acre area. The park
was inaugurated on 22nd July, 2000.
They have a thrilling rafting ride
through artificial mountain river
which is one of the most famous
entertainment at the park. There are
many rides such as To n Fro ,
Surf Racer, Drought Shout
and Mississippi ride. Aqua wave
pool is another popular place over
there.

Most distinctive Shopping

malls in the world
The Dubai Mall
Location
Dubai, United Arab
Emirates Opening date
November 4, 2008
Developer
Dutco (Balfour Beatty
plc)
and AGCCC
Management
Turner
Construction International LLC
Owner

Emaar Properties

The Dubai Mall is the world's largest shopping mall

based on total area and sixth largest by gross
leasable area. Located in Dubai, United Arab
Emirates, it is part of the Burj Khalifa complex, the
20-billion-dollar project has 1,200 shops.[1][2]
Access to the mall is provided via Doha Street,
rebuilt as a double-decker road in April 2009
Over 12 million sq ft (equivalent in size to more
than 50 soccer fields), the Dubai Mall has a total
internal floor area of 5.9 million square feet (55 ha)
and leasable space of 3.77 million square feet (35
ha), about same as West Edmonton Mall

The Dubai Mall has 1015 distinct 'mallswithin-a-mall', totaling 9 million ft (84 ha) of
shopping retail space (comprising of a total of
1200 stores, when fully operational). Featured
attractions include: the world's largest Gold
Souk with 220 retailers; the 850,000 sq ft
(79,000 m2) Fashion Catwalk atrium; Fashion
Island (Avenue), with 70 stores dedicated to
haute couture; the Middle East's first Galleries
Lafayette department store; Oasis Fountain
Waterfall; and Waterfront Atrium. Other
attractions include the region's first SEGA
indoor theme park, SEGA Republic covering
76,000 sq ft (7,100 m2); KidZania, a 80,000 sq
ft (7,400 m2) children's 'edutainment' centre; a
22-screen Cineplex, the largest in Dubai; and
The Grove, an indoor-outdoor streetscape with
fully retractable roof. It also features over 160
food and beverage options, 220 gold &
jewellery outlets; a supermarket and an
organic food mart. Among the shops is British
toy store Hamley's, which opened a 32,000square foot (3,000 m) store that includes a
replica of London's Regent Street, with the
franchise owned by Retail Arabia

Many shops, however, will remain shuttered for a

long while to come. Bloomingdale's might open by
2010. It also has a 250-room luxury hotel, 22
cinema screens plus 120 restaurants and cafes. The
Mall has over 14,000 parking spaces across 3 car
parks, with valet services and a car locator ticketing
system.[7] The mall has won five awards - two
awards at the Retail Future Project Awards at MAPIC,
Cannes, in 2004, for Best Retail Development
Scheme (Large) and Best Use of Lighting in a Retail
Environment [8] and the Dubai Mall brochure
collected three awards at the Summit Creative
Awards 2005 in Portland, Oregon - the Gold award
for Best Art Direction / Graphic Design, Silver award
for Best 4-colour B2B Brochure, and a Judges
Special Recognition award.

Dubai Aquarium and Under Water Zoo

The Mall's Dubai Aquarium and Discovery
Centre, developed and operated by
Oceanis Australia Group, officially earned
the Guinness World Record for the world's
"Largest Acrylic Panel" (32.88 m wide 8.3
m high 750 mm thick and weighing
245,614 kg). The acrylic viewing panel is
larger than Japan's Okinawa Churaumi
Aquarium (22.5 m wide 8.2 m high and
600 mm thick). Its 750 mm thick acrylic
viewing panel can withstand pressure of 10
million liters of water used in the aquarium,
but its transparency gives visitors clear
views of over 33,000 marine animals on
display.
The Mall adopted an International Standard
of Ethics and Animal Welfare Policy in its
development and operation

New South China Mall

New South China Mall

Location
Dongguan, China
Opening date

2005

No. of stores and services

1500
Total retail floor area
659,612

New South China Mall cont..

New South China Mall (formerly
South China Mall) in Dongguan,
China is the second largest mall in
the world after Dubai Mall. It has
the most gross leasable area of
any mall in the world; room for
over 1,500 stores in approximately
7.1 million square feet (659,612
square meters) of leasable space
and 890.000 square meters of
total area.

New South China Mall cont..

The mall has seven zones modeled on international cities,
nations and regions, including Amsterdam, Paris, Rome,
Venice, Egypt, the Caribbean, and California.
Since its opening in 2005, it has suffered from a severe
lack of occupants. Much of the retail space remained
empty in 2008, with 99.2 percent of the stores vacant.
Many analysts said that the main reason the mall had
been largely unoccupied was its location in the suburbs of
Dongguan, which means that it was only practical to
travel there using a car. The only occupied areas are near
the entrance where several Western fast food chains are
located and a parking structure repurposed as a kart
racing track The planned Shangri-La Hotel has not been
constructed. The mall's name has been New South China
Mall since 2009.

Golden Resources Shopping Mall

Beijing, China
The art-deco Golden
Resources Mall, located
near the Fourth Ring Road
on Beijing's west side,
opened to great
international fanfare
October 24, 2004. At
560,000 square meters (6million square feet) of total
floor space The mall was
completed on 20 October
2004 after 20 months of
construction and opened
four days later

 The West Edmonton Mall,

completed in 1985 at a cost of $750million, remains the largest enclosed
shopping mall in North America, but
several malls open or under
construction in China and the United
Arab Emirates are larger.
West Edmonton
Mall
The mall encompasses
570,000
square meters
(5.2-million
square feet)
West
Edmonton,
Alberta, Canada
of total floor space, 800 stores
(including 8 department stores), a 360room hotel, and 110 restaurants and
eating places. Its list of amusement
places is also impressively large. There
is a full-scale amusement park with 47
different rides, an ocean-wave
swimming pool with sand beach, an
aquarium, and a miniature golf course.
If all that is too much for you, enjoy
some peace and meditation in the
chapel--so long as a wedding is not in
progress

West Edmonton
Mall cont..
Location

Canada

Opening date

1981

Developer
Management
Owner

Edmonton, Alberta,
September 15,
Triple Five Group
Stacey Claffey

West Edmonton Mall Properties

Inc.

No. of stores and services

No of anchor tenants
Total retail floor area
Parking

800+
8
350,000 m2
(3,800,000 sq ft)
20,000+

West Edmonton Mall cont..

West Edmonton Mall (WEM), located in Edmonton,
Alberta, Canada, is the largest shopping mall in North
America and the fifth largest in the world, founded by
Ghermezian brothers who emigrated from Iran in
1959. It was the world's largest mall for a 23 year
period from 1981 until 2004 West Edmonton Mall
covers a gross area of about 570,000 m2 (well over 6
million ft2) and cost C$1.2 billion to build. There are
over 800 stores and services and parking for more
than 20,000 vehicles. More than 23,000 people are
employed at the property. The mall receives 28.2
million visitors per year and between 60,000 and
150,000 shoppers daily depending on the day and
season. The mall is currently valued at C$926 million

West Edmonton Mall

cont..
History
West Edmonton Mall first opened its doors to the
public on September 15, 1981. The mall has been
expanded three times since its opening in 1981,
with these additions completed in 1983 (Phase
II), 1985 (Phase III) and 1999 (Phase IV)

Galaxyland was originally known as Fantasyland,

however, during a court battle with Disney, West
Edmonton Mall changed the park's name to
Galaxyland in July 1995 after completing some minor
renovations. It is an indoor amusement park located
on the north side of the mall. It is the largest indoor
amusement park in the world and features 24 rides
and
attractions. There are 8 beginner rides, 9
Major attractions:
intermediate
rides, 7 thrill rides, including the triple
Galaxy land
loop

World Waterpark
The World Waterpark is the world's largest
indoor waterpark, built in 1985, with a size
of over 20,000 square meters (4.9 acres).
The park has the world's largest indoor
wave pool and is known for its high-speed
water slide called the Sky Screamer, which
is often mistaken as the park's tallest slide
at 24 meters (79 ft). The highest slide in
the park is the Twister, which is 25.3 meters
(83 ft) high. The wavepool has six wave
bays, each with two panels with a total of
1,500 horsepower (1.1 MW) generating
waves up to two meters high.

Sea Life Caverns

/ Sea Lions Rock
West Edmonton Mall has an indoor lake
which contains a salt-water habitat with
four sea lions and a replica of the Santa
Mara, built during the 1986 World
Exposition in Vancouver. The Santa
Mara has been used for an annual
Christmas fundraiser, raising toys for
underprivileged children. Also, the
submarines, a long time favorite, had
been replaced with the Deep-Sea
Derby, a bumper boat ride with squirt
guns Deep Sea Adventure is also home
to the mall's aquatic life, most of which
are housed beneath the main floor in
the "Sea Life Caverns". Today, what was
once the Dolphin's Lagoon is now the
Sea Lions' Rock, with two sea lions
(Banny and Jazz) providing the
entertainment for the current
presentation labeled "Swim, Slide, and
Splash!".

Ice Palace

Ice Palace is a scaled down

version of a National Hockey
League (NHL) regulation
sized ice rink located in the
center of the mall. The
Edmonton Oilers occasionally
practiced at the Ice Palace.
This drew huge crowds
during the Wayne Gretzky
years in the 1980s. The
Oilers' contract for using the
rink, however, has since
expired. The rink is used for
various hockey and other
sporting tournaments,
including a facility for the
Annual Edmonton Corporate

Professor WEM's
Adventure Golf

Professor WEM's Adventure Golf is an 18-hole

miniature golf course. The miniature golf course
was originally known as Pebble Beach Mini Golf,
and was designed to be a mini golf version of
Pebble Beach Golf Links. The course was
refurbished and given the Professor WEM theme
in the mid-1990s

Gallery

Bourbon Street

Chinatown

Europa Boulevard
Masks at Bourbon Street

Food courts

Europa Boulevard

Cevahir Mall
Location
Istanbul,
Turkey
Address
Bykdere Cad
No. 22 iliIstanbul
Opening date
15 October
2005
Developer
Cevahirler
Group
Management

Jones Lang
LaSalle
Owner
St Martins
Property Group

Cevahir Shopping Centre, opened on 15 October 2005, is a

modern shopping and entertainment centre located in the
ili district of Istanbul, Turkey. Called also ili Cevahir Mall
is the largest shopping centre in Europe, and the sixth largest
in the world.
The project, originally a trade
complex including retail centers
and three skyscrapers with 40 and
48 floors to replace one of the
city's old bus depots, was
designed in 1987 by American
architects Minoru Yamasaki &
Associates. The foundation stone
was laid in 1997; however, it took
eight years to complete only the
shopping centre section due to
numerous delays and suspensions
of construction. One of the other
major architects who took part in
the creation of this mall was Can
Yavuzarslan, a Turkish/British dual
citizen

Cevahir Mall cont..

Cevahir Shopping Centre has a total
gross area of 420,000 square metres
(4,521,000 sq ft) on six floors and
cost US$250 million to build. There
are 343 shops, some of which are
the first in Turkey to sell certain
international brands; 34 fast food
restaurants and 14 exclusive
restaurants in the shopping centre.
Other facilities include a large stage
for shows and other events; 12
cinemas including a private theatre
and a cinema for children; a bowling
hall; a small roller coaster; and
several other entertainment
facilities. The building's 2,500 m2
(26,910 sq ft) glass roof carries the
biggest clock in the world, with
three-metre (10 ft) high digits.

Berjaya Times Square

Location

Imbi, Kuala Lumpur, Malaysia

Opening date
Developer
Management
Owner
No. of stores and services
No. of anchor tenants
Storage,

Cinemas

October 2003
Berjaya Group
Berjaya Group
Berjaya Group
1,000+
3, Cold
Borders Group
and Golden
Screen

Total retail floor area

700,000 m
No. of floors

13 (mall area)

Berjaya Times Square KL is a twin tower complex containing a

shopping centre and two five star hotels located in Kuala
Lumpur, Malaysia. It was opened in October 2003 by the then
Prime Minister of Malaysia, YAB Datuk Seri Dr Mahathir bin
Mohamad. Both towers are 203 meters (666 ft) tall, with 48
floors. It is currently the fifth largest building in the world and
has also been tagged as the "worlds largest building ever
built in a single phase", with 7.5 million square feet (700,000
m) of built up floor area. It offers shopping, luxury
accommodation, business, food and entertainment. Currently,
it has space for more than 1,000 retail shops, 1,200 luxury
service suites, 65 food outlets to suit many tastes and
entertainment attractions such as Asias largest indoor theme
park, Cosmo's World and Malaysias first-ever IMAX 2D & 3D
theatre which is located on the 10th Floor. In April 2005,
Borders Group opened its first franchise store here. Currently,
the store has the largest Borders store in the world.

Mall of America

Location
States
Opening date
Developer

Bloomington,
Minnesota, United

August 11, 1992

Melvin Simon &
Associates &Triple Five
Group
Management
Triple Five Group
Architect
HGA, KKE Architects,
Inc., Jerde Partnership
No. of stores and services
520+

Mall of America Founded by (John

Scott & Wesley Webb) has a gross area
of 4.2 million sq ft(390,000 m), with
2.5 million sq ft. (230,000 m)
available as retail space.[5] The mall is
a nearly symmetrical building, with a
roughly rectangular floor plan. Over
520 stores are arranged along three
levels of pedestrian walkways on the
sides of the rectangle, with a fourth
level on the East side. Also on the East
side there is an 'S' level, which is the
service level, which is the basement.
You can access it in the East parking
garage elevator and the big elevator
right next to the entrance. Down there
is a freight elevator. An addition
planned north of the mall will allow for
up to 900 stores. Four "anchor"
department stores are located at the
corners. The Mall is organized into four
different zones, each with its own

Mall of America cont..

Nickelodeon Universe
Nickelodeon Universe is an indoor
theme park in the center of the mall,
formerly known as Knott's Camp
Snoopy, Camp Snoopy, and The Park
at MOA. The park features roller
coasters, among numerous other rides
and attractions, and is the largest
indoor theme park in the United
States. Unlike many indoor
amusement parks, Nickelodeon
Universe has a great deal of natural
foliage in and about the park, and its
floor has a wide variance in height the highest ground level in the park is
15 feet above the lowest. This allows
for a far more naturalistic experience
than would normally occur in an indoor
amusement park.

Malls and Retail factor

:
Getting organized to drive growth
Retail in India

Indias shopping center industry spurred by a

rapidly growing middle class in this country of
more than 1 billion, developers began building
the Indian subcontinents first Western-style
shopping centers less than three years ago. Now
theres a flood of new projects, with nearly 25
million square feet of additional retail space
expected by the end of next year, according to a
report published last fall by Knight Frank, a
London-based real estate consulting firm.
This whole industry has just leapfrogged
forward, said Tariq Vaidya, head of advisory
services at Knight Frank India. In 1996 there
was no form of organized retail in India at all

Malls and Retail factor cont..

Indias shopping center sales reached
$4.24 billion in 2002, according to the
study. At an expected 8.5 percent annual
growth rate, shopping center retail will
increase from 2 percent of the countrys
total retail industry to 20 percent by the
end of the decade, the report projects .

Retail is now being

recognized as a serious
industry, said Amitabh
Taneja, editor in chief and
publisher of Images

Retail industry impact on

mall development
It was felt that the retail
journey from traditional
bazaars to supermalls, with a
detour towards
luxury retail spaces within
high-end hotels, had seen an
unprecedented evolution over
the last decade. Malls had
emerged as present day
adaptations of India's
unorganized bazaars; changing
the way Indians' shop forever

Factors contribute to India retail

target market. Or Growth of
malls

An

increase in disposable incomes with

people
Young and rich
Urbanization
Financing options
Availability of space

Store formats
Specialty
category

store: Catering to a particular specific

Department

store/ supermarket/
hypermarket : Catering two or more categories of
retail. The distinction between set of products carried.

Mall

: An agglomeration of department stores,

hypermarkets and specialty stores. In addition, this

would have restaurants and food courts,
entertainment zones and multiplexes along with huge
parking plazas.

Mushrooming of malls
in cities

Mall growth is clear indicator of economic

prosperity in India .
There were 158 operational malls in 2005 with
the figure expected to reach 600 by 2010.
Retail is now being recognized as a serious
industry, said Amitabh Taneja, editor in chief
and publisher of Images, a New Delhi-based
fashion and retailing magazine.

Growth of malls industry path

Growth has been concentrated in Indias
largest cities Mumbai (formerly Bombay),
New Delhi, Bangalore and Pune , in declining
order of size. But retailers are starting to set up
in the smaller cities too Chandigarh, Cochin,
Indore, Jaipur, Lucknow and Nagpur among
them. As per survey done by Knight Frank
India, the current available retail space is
pegged at 30 million sq. ft. and is likely to
increase 100 million sq. ft. by 2010. A
whopping 75% of this space , will be in the
major cities of Mumbai , Pune ,Bangalore ,
Hyderabad and NCR with the balance in Tier II
and Tier III cities like Nagpur, Ahmedabad ,

Growth of malls industry

path cont:
A report by Merrill Lynch on
real estate trends to indicates
that of 300 malls to be
developed in the country by
the year 2010, 250 will be
located in the cities of
Mumbai , Bangluru ,
Hyderabad , New Delhi and
Pune.

Percentage distribution of retail

space major cities by 2007
City
Mumbai

Distribution of Mall
Space
27%

Delhi

30%

Bangluru

5%

Hyderabad

7%

Pune

5%

Growth of malls industry path cont:

The trend is likely to continue with future
growth also slated to be highest in the
Delhi ,NCR and Mumbai. On all India
basis ,mall growth is estimated to be around
300%. Surprisingly conservative Pune has
significant mall perhaps an indication that
the IT sectors presence and the influx of
software professionals from other parts of
the country have made a mark in this sector.

Trends in Mall Growth

A distinct trend is the development
of specialty malls, which are
differentiated on the basis of their
product mix, Gurgaon has its own
specialized Gold Souk and
Wedding Mall an exclusive
Automobile mall is set to come up.

Specialty Malls in
India
Gold

Souk
Wedding Mall
Ishanya
Haldiram Food City
Kolkata 600,000 sq.ft.
Another interesting phenomenon
taking shape is the development
of highway malls. A number of
developers are considering
setting up highway malls, as the
rates of land acquisition are
lower and the potential of
footfalls high. Almost 10-15 such
highway malls are expected to
come up in the next three to five
years.

Gold Souk Mall

The Gold Souk Mall is a specialty mall, the first of specialty

malls in New Delhi and NCR. Their primary specialization is
jewelries for women and men. Gold Souk has famous
jewelers from India, jewelers who have been into this line of
business since generations as family business, jewelers
who are new into this stream and some world famous
jewelers from outside India. Its located pretty far from all
other malls, it is hard to reach there if you do not have your
own conveyance. They are open since 2002, it has been
more than 4 years now but the status of transportation is
still the same. May be because they were sure about who
they want into Gold Souk mall. However, the number of
stores selling jewelry has increased considerably in the last
4 years and it does not look they are doing bad.

Ishanya

Ishanya! India's largest Design Centre and

Specialty Mall. The perfect, pan-India
destination for consumers shopping for
the home or the office, the specialty
retailers, the architect, space designer, or
the builder / developer. Ishanya is the
place to buy, plan, design and inspire, and
be inspired

Ishanya
contd. :
With 5,50,000 square feet of retail and services
space, Ishanya is a single sourcing point for
over 52 categories of products and services,
materials and knowledge, drawn from across
the best in India and across the globe. It offers
over 100 outlets, over 5,000 brands and
services plus a knowledge and research centre,
mock up and simulation centers and a
creativity centre
It is the only design centre endorsed by the
Institute of Indian Interior Designers (IIID) and
the Confederation of Construction Products and

MARRIED TO THE MALL

Wedding Mall
In India, weddings are big business. Big enough, in fact, to
support entire shopping centers that sell everything from
gowns to honeymoons

Tapping on Indian weddings

economy
Indians spend about $1.08 billion a
year on weddings, and this is growing
rapidly with the economy, says Divya
Gurwara, CEO of the bridal trade show
Bridal Asia. So perhaps it was only a
matter of time before some mall
developer smelled an opportunity. To
capture some of this revenue, Delhibased Omaxe Construction is building
wedding malls enclosed shopping
centers offering everything needed for
an elaborate ceremony, all under one
roof. Omaxe opened wedding malls in
Gurgaon in 2005, near Delhi; and at
Patiala, in Punjab. These malls were
packed during November and
December, Indias peak wedding
season. The 275,000-square-foot malls
each contain about 110 shops and cost
about $16 million each to build. Omaxe
is opening a similar mall in July in the
city of Agra.

Mall development in
India
As the modern shopping centre
phenomenon continues to impact
Indias urban landscape , with about
500 malls expected to be operational by
year 2010 , the chances of over supply
of retail space is also becoming a cause
of worry for most developers . The need
of the hour clearly is a concept and
design differentiator.

Design denominators
Apart from matters aesthetic, design is also a function
of practicality and astute planning. From frontage to the
flooring , the lighting to play of colors ,the common
space to the parking lot, the visibility to the branding
the design is what defines , differentiates and works.
The idea is , attracting not only prospective occupants of
space at the shopping centre , but end customers as
well; attracting the right tenant mix, commensurate with
the positioning of the centre; using each design element
to inspire a psychological situation wherein the casual
wanderer becomes a shopper and in general putting
together the whole experience of being present at and
shopping at a mall.

Developers in India have recognized that their

challenge lies in concocting a blend of learning from
international experiences along with local Made in
India solutions.
It is a hugely competitive market out there for
developers and retailers a like creating over supply
condition of retail spaces ; but India still has the
benefit of learning from the experiences in shopping
centre design and development from the many
other countries around the globe who have already
passed through this cycle.
Apart from the functional convenience, the novelty
of the mall concept continues to stand it in good
stead in India , like it did in the other countries.

Famous Shopping Malls in

India

The tremendous hike in the number of shopping

malls in India is the direct result of globalization.
India is basically a shopper's paradise. Be it
handicrafts or herbs, paintings or antiques,
traditional garments or modern fashion
statements, India has everything to offer.
Nowadays, shopping Malls are emerging in
every city and they offer you an array of various
national and international brands at one place.

Alankar Plaza
Alankar Plaza is situated on Kempegowda Road in
Bangalore. The place offers ample parking space
for the cars as well as two wheelers. There are
many lifts and escalators in the mall. It is fully airconditioned and has regular power supply.
The place offers many branded outlets. You can
easily buy the things that you require, like
clothing, footwear, watches, jewellery, perfumes,
toys, furnishing and what not. There is also a food
court in Alankar plaza. Many national and
international cuisines are offered at that place.
There is a nice sweet shop just at the entrance
where you can satisfy your taste buds. There is
also a children zone where the kids can play and
enjoy.

Amprapali Mall
Amprapali Multiplex Mall is located at Bareilly. It is a
commercial project and is developed by Amprapali
Group. It is located on the national highway
connecting Lucknow. It is situated in the Lohia Vihar
residential colony.
Amprapali mall is one of its kinds. It has many
features in it. It has 3 multiplexes and also has a 3
star hotel with multi- cuisine restaurants. There are
many branded fashion stores, bookstores and toy
shops. One can also purchase jewellery and
cosmetics. If you are fond of electronic gizmos then
the Amprapali mall is the right place to buy them.
Amprapali mall has ample parking space and also
offers windowed lifts and escalators.

Ansal Plaza Mall

Ansal Plaza is the first world-class shopping

mall in Delhi at Hudco Place, Khel Gaon.
Ansal Plaza is a magnificent piece of
contemporary architecture beautifully
landscaped with greenery and fountains.
Designer items are easily available at Ansal
Plaza. The multiplex mall is also famous for
its branded clothes and quality jewelry that
it offers to its customers. Ansal Plaza at
Delhi offers a complete family experience.
You can easily find the stores of all the
major brands in Ansal Plaza like, Marks and
Spencer, Shoppers Stop, Adidas, Archies
Gallery, Guess, Nike, Lacoste, Levis, Music
World and many more.
Ansal Plaza offers a twin level parking and is
one of the most popular shopping
destinations in the city. Many restaurants
are opened inside the complex only.

Centre Stage Mall

The Centre Stage Mall is one of its
kinds and has risen to one of the best
in South East Asia. The mall is built
over 7 acres of land and it lies in the
commercial hub of Noida. This mall is
one of the most visited places in Noida.
The mall has eleven floors which have
various shopping vistas and eating
joints.
In the mall, there is also a speciality of
the Wave Cinema complex which has a
great luxury tag attached to their
name. Also, international brands like
Reebok, Westside, Titan, Catmoss,
Habibs, Levis, Adidas, Freelook, Plamet
M, Ruby Tuesday can be seen in the
Centre Stage Mall

City Centre Mall

Located on the Mehrauli-Gurgaon road near

Delhi, the City Centre Mall has been
constructed by the DLF Group. The mall is a
perfect example of good architecture and
great ambience. Inaugurated in 2001, the
mall is a four-storey complex which has
around 127 different stores in the building.
The mall also has DT Cinemas multiplex
with 4 screens which feature both Hindi and
English films. Lifestyle Stores and

Mehrasons Jewellers are the main

attraction in the shops of the mall. The
mall has a great reputation and gives a
taste of American mall culture which
has changed the outlook of people in
India. Singers and Orchestra is the
latest addition to the attractions in the
DLF City Centre Mall.

Cross Road Mall

The Cross Road Mall is located in
Nariman Point in Mumbai. It is the first
full-fledged mall in Mumbai and is one
of the most sought after places for
shopping and hanging out. The mall is
a large departmental store which has
a multiplex in it called the INOX. The
mall is equipped with latest
technology and the latest trends.
Many world famed brands like Mango,
Marks and Spencer, Morgan, TAG,
McDonalds, Swarovski, Pallazio,
Shopper Stop etc. The mall also has a
state of the art parking lot and car
lifts for roof parking. Also, there are
food courts which offer all cuisines
from Indian to Chinese.

DLF Mall

DLF Mall is located on the Mehrauli- Gurgaon road junction. This

mall has three levels for stores. There are around 32 stores in this
complex. The DLF Mall also has a huge book store called
Landmark; the book store has a great ambiance and the wide
range of options for books and stationary. Diwan Sahib is another
well known store that has set its foot in DLF Mall, Gurgaon. You
can easily get everything that you require in this mall. All the
major brands have their showrooms in this mall. One of the major
attractions of the DLF Mall is its food court which offers a variety
of international cuisines.
The DLF Mall offers a great and fully computerized parking facility

Garuda Mall

The Guruda Mall is a new entrant in the mall circuit of

Bangalore, South India. It houses several major national as well
as international brands such as Marks & Spencer, Shoppers
Stop, Westside, Planet Sport, Adidas, Reebok, Fabindia,
Swarovski and Titan. The mall is spread over six floors with a
huge parking space with a capacity to accommodate up to
thousand of cars. Apart from being a shopping mall, Guruda
also comes with entertainment options including the six-screen
INOX Multiplex with capacity to hold 1,150 viewers and various
activity centre for children. There are also more than 20 food
counters where the shoppers can enjoy a wide variety of
cuisines

Gaur Gravity Mall

Gaur Gravity Mall is located in Indirapuram in
Ghaziabad. It is beautifully planned and has
great interiors. Many shoppers get attracted to
this mall as it offers plenty of branded
showrooms. It is built by the Gaur Group.
The mall has everything to offer. It has a wide
range of variety in terms of clothes, footwear,
jewellery, cosmetics, home furnishings etc. it
also offers a food court where many types of
cuisines are offered.
Gaur Gravity Mall is fully air- conditioned and
has 24 hour power supply. Lifts and escalators
are there for the benefit of its visitors. All the
basic facilities are available in this mall.

I P Mall & Multiplex

I P Mall & Multiplex is a famous mall built
in Varanasi. The place is fully equipped
and one can easily fulfill the needs and
requirements. The customers get a safe
environment to shop, relax and enjoy as
the place is fully guarded. In I P Mall
complex, you can easily find all the
leading brand names like Globus, Koutons,
Provogue, Nike, Adidas, Mc. Donalds,
United Colors of Benton, Titan, Planet M
and many more The I P Multiplex is an
added feature to the mall. It has three
screens. The place is also famous for its
food court. You can enjoy any food of your
choice. This mall is centrally air
conditioned, has escalators and many
famous brands to look forward to. The I P
Mall provides ample parking space and is
a great place to enjoy

Iskon Mall
Iskon Mall is located in the West
Ahmedabad. It is one of the most
popular and famous mall of
Ahmedabad. It comprises of all the
famous international and domestic
brands in categories of garments,
electronics, cosmetics, accessories,
shoes etc under one roof. The Iskon
Mall offers all the comforts like,
central air conditioning, smoothly
moving escalators, lifts and a big
parking area which can
accommodate many vehicles. The
mall also has a food court where you
can relish the food of your choice.
Reliance and Westside are the major
anchors of Iskon Mall. The mall is
opened throughout the week. The
shoppers feel good as they can get
everything they want at one place
only.

Mega Mall

The Mega Mall is a popular entertainment center

situated in Gurgaon. It is a three-storied mall
possessing two basements. The mall contains the
first proper internationally designed food court. It
covers about 30,000 square feet of area. There
are many national and international branded
outlets are opened in the mall.
There are three-screen multiplexes in the Mega
mall. The mall possesses more than 110 stores
with interior designers, women and men's
fashion, shoes and a variety of other stores.
The mall offers parking at two levels. There is
basement as well as front parking. It is one of the
most popular shopping destinations in the city
and is a favorite hang out zone for the

Oasis Mall
Oasis Mall is located in Bangaluru. It boasts of a
200,000 sq.feet of shopping and office space. There is
ample space to move around. It has all the basic
amenities like 24 hour power supply, lifts and
escalators. The mall offers ample parking space also.
The mall boasts of a variety of exclusive showrooms
like Calvin Klein and FCUK. The SPAR supermarket is
also a must see. The Oasis mall specializes in
designer products ranging from watches to
sunglasses and clothing from some of the top fashion
houses in the world. It offers a wide range of watches
from brands such as Dolce & Gabbana, Emporio
Armani and Frederick Stein, Perfumes from Ghost,
Calvin Klein and Burberry. One can also purchase
branded perfumes, jewellery, handbags, branded
clothes and many such more things.

Pacific Mall

The Pacific Mall is located in Ghaziabad in Uttar Pradesh

and has been constructed by the Bansal Group of
Companies. The Pacific Mall is a great place where you can
have fun and frolic and have a totally new shopping
experience. There is novelty in dining and entertainment
options that are available here. The Pacific Mall is an
architectural wonder laid down on 500000 sq. ft. and has
been designed by Hafeez Contractor. A place simply
throbbing with life, this is a one-stop place for the whole
family. The mall has been constructed in such a manner
that it has become a super regional mall and extends
beyond the tertiary zone.

Sahara Ganj Mall

Sahara Ganj Mall is located in Lucknow. Sahara Ganj Mall was opened
in November 2005 to provide the city with the best entertainment
arena. It has the built up area of around 525 thousand sq. ft. It has in
total 4 floors. Sahara Ganj has been crafted by W.S. Atkins and the
construction work was carried by a renowned company called
Nagarjuna Construction Company Ltd The customers get a safe
environment to shop, relax and enjoy as the place is fully guarded.
Big Bazaar and Pantaloons are the anchors along with the other
occupants who are in the sections of garments, entertainment,
furniture etc. The food chain McDonald is an integral part of the Mall.
The attached 4 screen multiplex by PVR is a value added attraction of
its own kind.

Shipra Mall
Shipra Mall is the largest mall in
the National Capital Region (NCR)
of Delhi. The mall is basically
situated at the junction of
Ghaziabad, Noida and Delhi
borders. The mall, which is
located in east of Delhi at
Indrapuram, has a built-up area of
4.5 lakh sq ft. It has been
constructed in Classical Romanstyle architecture. It comprises of
many famous and big brand
stores, three new generation
cinema halls, kids zone, food
court, an amphitheatre and has a
parking space for around 1000
cars.
It has four anchor stores namely,
Shoppers Stop, Globus, Food
Bazaar and Fashion Station to
provide an all together different
experience to its shoppers.

Sigma Mall

Sigma Mall is situated on the Cunningham Road in

Bangalore. It is one of the best hang out place. Its very big
on the inside with 4 levels.
The mall will offer an exhilarating environment that caters
to a wide spectrum of markets- from leisure and
entertainment to F&B and shopping. On the ground level
there is a bread bazaar and Caf Coffee Day. On level 1
there are many branded clothing outlets like Pantaloons,
Louis Philippe, Reebok, Nike, Levis, Pepe, Provogue, etc.
On level 2, there are many gadget stores. You can easily
buy laptops, computers and various other tech accessories.
On level 3, there is a food court which offers a variety of
food services. A wide range of cuisines are offered in the
food court of Sigma Mall.
The Mall has plenty of parking space. Around 320 cars can
be parked in its parking zone.

Spencer Mall

Spencer Mall is one of Chennai's finest and largest shopping

mall and covers an area of over a million square feet. In
Spencer Mall complex, you can easily find all the leading brand
names like food world, music world, health & glow, vummidiars,
van heusen, proline, arrow, American express, Allen solly.
Besides, a lot of retailers dealing with jewellery, domestic
appliances, leather goods and handicrafts are also housed there
The shopping area spreads across ground, first and second
floors. Office units are spread between fourth and seventh
floors. The place also offers a food court where you can relish
the food of your choice. There is ample space for parking also

Shoprix Mall
Located in sector 62, Noida in
Uttar Pradesh, the Shoprix Mall
is a great place to be. A
happening and upcoming
surrounding area helps in
making this mall a very hip
place. Beautifully structured
and with great interiors, the
mall has a very good inflow of
shoppers and buyers who are
attracted by the variety of
stores present in the mall. A
very fine dining experience can
be had once you are in this
mall. There is something for
everyone in the family in the
mall. A great collection of
fashion wear, accessories,
jewellery can be seen in the

The Esplanade
The Esplanade Mall is located in Cochin. It is
located near Saint Teresa College, Ernakulum in
Cochin. The mall has all the basic facilities.
Throughout the mall one can find many escalators,
lifts and parking space.
The specialty of the mall is exclusive Esplanade
signature goods including memorial coins, a
variety of clothing items, soft-toys, post-cards,
stationery and books on Esplanade. There are
many music stores also that are opened in the
mall. One can buy CD sets also. Book stores are
also there and you can easily get the book of your
choice. Whatever you want, everything is
available in this mall.
The Esplanade has achieved lot of name and fame
and is also a favorite hang out place for everyone.

The Great India Place

The Great India Place is one of
the biggest shopping mall of
north India located in Delhi NCR
area in Noida. Designed by
Callison Inc. the theme of the
mall is "shoppertainment that
integrated entertainment and
shopping in the same premises.
It was developed by the
Unitech group. It is one of the
largest retail developments in
India that spans around
1,500,000 sqft. The main
highlight of The Great Indian
Place is the entertainment
complex with multiple theme
park, restaurants and 6-screen
multiplex cinema. It houses
several big retail outlets as well
as international brands such as
Big Bazaar, Home Town,

To demystify the relation of mall

development & Indian retail in India
.

The Indian Retail Sector is booming and mall growth is being seen
as
a clear indicator of the economic prosperity in India. These
shopping
cum entertainment options are getting bigger and better, sporting
multiplexes and food courts to woo shoppers. Dominant retail
activity
is visible in the top cities but tier II and III cities are also
witnessing change.
Read about the huge investments in malls and what the future
holds for them Malls are springing up in every city and are fast
becoming sought after
entertainment hotspots, with shopping as the by-product. From a
situation where there were no malls about a decade ago, the
country

The Indian Governments initiatives to aid growth in the retail

sector are
showing very visible results. Investment in world-class
infrastructure is
expected to be close to USD 150 bn.

The hitherto restricted retail real estate sector was opened up for
Foreign Direct Investment in 2005. As a result, malls of international
scale and quality are expected to come up;
Mall growth is being seen as a clear indicator of the economic
prosperity in India. Significantly, the number of malls in the country
has increased at a fast pace. And they are doing brisk business. A
trip to the local mall (there will be one in every locality soon!) will
bear this out;
From almost no malls existing in the country over a decade ago,
there were 96 operational malls in August 2005;
Heres more good news. This phenomenon is not restricted to major
cities of the country alone. It has percolated to the Tier II and Tier
III cities as well. The contribution of Tier II cities in organized retail
sales is expected to be about 20 25%.
Mumbai, Bangalore, Hyderabad, Pune and New Delhi are expected
to have nearly 75% of the retail space in the country
Niche, specialty malls, discount malls, highway malls are the new
trends

Jones Lang Lasalle Meghraj Identifies "India

50" the Emerging Cities for
Retail Activity

"The Geography of Opportunity - The India 50" paper

highlights that India's retail sector is evolving at a swift pace,
fuelled by a strong economy, favorable demographics, rising
wealth levels and rapidly changing lifestyles and consumer
aspirations of an ever burgeoning middle class. The real
estate sector has responded well to this retail growth. The
total retail mall stock has been doubling every year, from a
meager one million square feet in 2002 to a staggering 40
million square feet by end of 2007 and an estimated 60 million
square feet by end of 2008.

classification based on socio-economic characteristics, retailer activity and

shopping mall
development. The research identifies five types of cities (Maturing,

Transitional, High
Growth, Emerging and Nascent), each of which is at a different stage in its

retail market
evolution and offers different types of opportunities for retailers and the property
sector.
Organised retail activity is still overwhelmingly concentrated in Delhi and

Mumbai (the

Maturing Cities) and considerable opportunities still exist in these two vast and

diverse
metros. We expect these two metros to contribute 40% of national organised
retailing by
year 2008. Delhi and Mumbai lead the Indian mall culture with estimated total mall
stock
of 22 million and 15 million sq ft respectively by 2008-09. Nonetheless, the report
concludes that increasing competition in the NCR and Mumbai markets, combined
with
growing opportunities in India's regional markets, is encouraging both retailers
and
property developers to move into new and potentially more rewarding markets
further afield.
Organised retailing in India's other main cities, such as Bangalore, Kolkata,
Hyderabad, Pune and Chennai (the Transitional Cities) is growing rapidly
however such
is the pace of change, that many smaller Tier III cities are now firmly on the radar
of the

retail sector and mall developers

The report highlights tertiary cities such

as Chandigarh, Ludhiana, Jaipur ,
Lucknow and Kochi (the High
Growth Cities) as leading the pack,
attracting considerable retailer interest
due to high incomes and strong brand
awareness.

The "next retail destinations" over a three year

horizon are
likely to be "Emerging Cities" such as Nagpur,
Coimbatore and Thiruvananthapuram, where IT/ITES
companies are expanding their workforces, which in
turn is stimulating
retailing activity. The more pioneering retailers and
mall developers are now seeking to benefit from
first mover advantage and are moving into "Nascent
Cities" such as

About Jones Lang LaSalle

Meghraj
Jones Lang LaSalle Meghraj is the Indian operations of Jones

Lang LaSalle's Asia Pacific business, which established over 45

years ago and currently has 60 offices across 13 countries.
Globally, Jones Lang LaSalle Inc. (NYSE: JLL), the only real
estate money management and services firm named to
FORTUNE magazine's "100 Best Companies to
Work For" and Forbes magazine's "400 Best Big Companies,"
has approximately 160 offices worldwide and operates in more
than 450 cities in over 50 countries. With 2006 revenue of over
USD2 billion, the company provides comprehensive integrated
real estate and investment management expertise on a local,
regional and global level to owner, occupier and investor
clients. Jones Lang LaSalle is an industry leader in
property and corporate facility management services,
with a portfolio of over 1 billion square feet worldwide.
In 2006, the firm completed Capital Market sales and
acquisitions, debt financing, and equity placements on
assets and portfolios valued at USD 70.9 billion. LaSalle
Investment Management, the company's investment
management business, is one of the world's largest and
most diverse real estate money management firms, with
approximately USD44.3 billion of assets under

Thank you