COCA COLA

Business Application & E commerce

Submitted to: Fahad Ashfaq

Prepared By: Waqar Malik

Student ID #: 16006

What I m going to Present

Introduction
Marketing Mix
Part of Coca cola in E commerce

Introduction
Coca-Cola, the product that has given the world its best-known

taste was born in Atlanta, Georgia, on May 8, 1886. Coca-Cola

Company is the worlds leading manufacturer, marketer and
distributor of non-alcoholic beverage concentrates and syrups,
used to produce nearly 400 beverage brands.
It is now the most recognized trademark in the world, with 94%
recognition. It has 490000 employees globally
Coca Cola have now acquired the attention of more then 200
Nations
This Coca-Cola system owns, leases or operates more than 800
plants around the world. Coca-Cola's bottling partners range from
international and publicly traded businesses to small, familyowned operations
majority of Coca-Cola products are manufactured and distributed
by the Coca-Cola Bottling Company (CCBC)

Coca Cola Mission

Our Mission
1. Our Roadmap starts with our mission,

which is enduring. It declares our purpose

as a company and serves as the standard
against which we weigh our actions and
decisions.
2. To refresh the world...
3. To inspire moments of optimism and
happiness...
4. To create value and make a difference.

Marketing Mix of Coca Cola

PRODUCTION
The Coca-Cola Company produces the concentrates and syrups used
in its drinks at 30 principal companies owned and operated
manufacturing plants worldwide. The production process is very
secretive thus limiting the availability of production locations.

Product line
Coca cola have 70 main products with 400 bewarages brands in which
the most important are Coca cola, Fanta,Sprite,Kinley etc

Pricing
Coke was a company ruling the markets before Pepsi entered. Earlier
the price of coke was cost based i.e. it was decided on the cost which
was spent on making the product plus the profit and other expenses.
But after the emergence of other companies especially the likes of
Pepsi, Coca-cola started with a pricing strategy based on the basis of
competition. Nowadays more expenses are spent on advertising my
soft-drink companies rather than on manufacturing

Manufacturing and target

market
Manufacturing
Coca-Cola Enterprises CCE is one of the worlds largest marketers,
producers and distributors of Coca-Cola products. CCE buys
concentrate from The Coca-Cola Company and combines it with other
ingredients to create some of the most popular beverages in Belgium,
Great Britain, France, Luxembourg, the Netherlands, Norway and
Sweden.

Coca cola target market

Coca Cola's target market is young adults to middle-aged people.
Although, even kids cannot resist soda intake, it is not advisable for
kids to consume soda because of its unhealthy effect to the body. Coca
Cola has been successfully dominating its target market for years.
The company's beverages are generally for all consumers. However,
there are some brands, which target specific consumers. For example,
Coca-Cola's diet soft drinks

Coca Cola Part in E commerce

What kinds of e-Commerce does the

Coca-Cola Company use?
Coca cola Uses both Business to business
and Business to consumer E commerce

Coca Cola Part in E

commerce

Coca Cola Co uses business to consumers or B2C. They

created cocacolastore.com, an online shop designed to

expand Coca-Cola's distribution of branded merchandise.
The site features Coca-Cola brand products from clothing
to cookware to collectibles. Innotrac Inc. is the ecommerce partner in the venture. The agreement calls for
Innotrac to design and develop the site as well as manage
all aspects of order processing, fulfillment, and customer
care.

Business to Consumer
Coca-Cola uses two types of search engines

in order to follow its B2C model; Crawler

based search engine and human powered
directories.
Google is considered a C engine and
automatically creates a list
Yahoo is considered a human powered
directory where you can type in a word in
the search query
Like other strong brands Coca cola have his
own web site
http://www.thecoca-colacompany.com/.

https://buy.shareacoke.com/

Coca Cola Part in E

commerce
Internet has made it possible for Coca-Cola Company to

build a strong relation with bottling partners all over the

world internet makes it easier for them to interact with
each other. The Coca-Cola Companys business is focused
on creating and marketing our brands and trademarks,
while Coca-Cola bottling companies produce and package
the finished beverage.
with more than 300 bottling partners globally and operate
the most extensive beverage distribution system in the
world
Coca cola operates more than 800 plants around the world

Business to business
Coca-Cola has launched Coke2Home.com, an online store for home delivery of

the groups various beverage products

The service is currently available in Ahmadabad municipality only. Customers
need to book their orders before 12 noon to get products home-delivered the
same day. You can also place bulk order or monthly supplies of products.
Minimum order for delivery is Rs 300, as of now
The website is run by Hindustan Coca-Cola Beverages Pvt Ltd, the largest
bottling partner of The Coca-Cola Company in India

E commerce in Pakistan
There are 6 plants of Coca cola are in Pakistan The mega plants are in Lahore
and Rahimyar khan bottle from all over the country are send to Rahimyar khan
to be filled with the beverages and later on are send to distributers or
Intermediaries
Part of E commerce
PCD plan which is Order booking
ISIS (Indirect sales information system) software to distributions from company
for sales and marketing information
The company doesnt have any Joint Ventures but have stock holder at CCBPL

Promotion
How Coca-Cola uses Face book &

Twitter
Face book

Promotion

Face book
Coca Coca-Cola has attracted 100

million fans to its

main Facebook page,
https://www.facebook.com/Coca-Col
a-1527753387475028/?
fref=ts
#MazaHarLamheKa
#MealsWithLove
#TasteTheFeeling

#CokeBankABook

Donate your old and used books at

the Coca-Cola Book Bank at Faiz

International Festival 2016 in Lahore
from 18th 20th November. Your
book donation can help a child in
need of quality education. For
details please see below:
#CokeBankABook
#FaizInternationalFestival2016
#FIF2016

 #ZaalimaCocaColaPilaDey

Promotion
Twitter:
https://twitter.com/CokePk?
ref_src=twsrc%5Egoogle
%7Ctwcamp%5Eserp%7Ctwgr
%5Eauthor

#
MazaHarLamhe
Ka
#MealsWithLove
#
TasteTheFeeling
#CocaCola

E procurement strategies of Coca cola

The product must be in the catalogue

Users must be able to find what they need
The data must be right
Users mustwantto use the system

Coca colas Information

System
Different types of information systems are needed for

different companies. Each company has individual needs and

requirements and finding the right information system mean
the difference between success and failure.
They started out with an old system called the legacy
system. This turned out to be very inefficient, it was not
user friendly and a lot of costs were incurred
They also did their financial plans manually on spreadsheets
and were submitted as hard copies. This made it very
difficult to update information and was a very big issue as
they began to expand globally.
As they were growing an integrated business management
system was needed to handle the different aspects of their
worldwide corporation. They decided to incorporate
Strategic Enterprise Management (SEM).

Coca colas Information

System
Advantages of SEM
This provided them with business planning
for finances,
data warehousing for information collection
and data analysis
generate financial reports and monthly
sales forecasts
It helps them in decision making
Disadvantages
data
redundancyandlackofnecessaryinformati
on

Coca colas Information

System
Microsoft's EnterpriseProjectManagement(EMP)
Due to data redundancy Coca cola needs a new IS so to tackle the
problem and EMP is supposed to help them
Advantages of EMP
The datafromdifferentdepartmentswillbegatheredintoonedatabase.
ItcanalsointegrateSAPMicrosoftproductstoreduceourmaintenance
costs.
WithspreadingEMPalloverourcompany,allmanagerswillhavetheiro
wnaccountnumbers
managersofproductiondepartmentmanagers can easily monitors
production processes
salesmanagerscanacquiresalescostsandinventoryatthe sametime.
Managersofthefinancialdepartmentcancalculateandanalyzeallthe
financesinEMPsolution

Suggestions
Focusing on its advertising and differentiation can

increase its profits.

Changing consumer lifestyle; by becoming health
conscious and preferring substitute products.
Coke canrelatively diversify and offering health
conscious products.
Coke must Use social media effectively not only
for awareness but for marketing also
Coke must introduce Online sides for booking not
only in India but in other countries too
In Pakistan coca cola E commerce is not very
impressive it should enhance its e commerce

Conclusion
Coca cola is one of the most productive and

famous brand of a world with strong

marketing base but E commerce is good
but not as effective as expected from such
a world leader