Welcome!

Fiber To The Office

MICROSENS GmbH & Co. KG

Kueferstr. 16, D-59067 Hamm / Germany
Tel. +49 2381/9452-0
Fax +49 2381/9452-100

Agenda

Introduction MICROSENS
Why Fiber To The Office?
FTTO devices from MICROSENS
Installation options
Sales support
References

The Company
Foundation 1993
Headquarters in Hamm / Germany
Subsidiaries in France, Poland
and Singapore
Research and development in Germany
Close partnership with leading integrators
One of the largest manufacturer of
fiber optic based telecommunication
equipment in Europe

Milestones
1993: Foundation MICROSENS
1995: Moving to a new building in the
Technology Park in Hamm
1998: Buying own building / ground
Kferstrasse 16
1998: Foundation office Singapur
1999: Foundation office France + Poland
2001: Award of the IHK Silberner
Merkurstab for tremendous growth
2006: Majority holding of euromicron AG

Application Levels

CWDM / DWDM
Platform
Modular Access Platform

Fiber to the Office

Industrial Ethernet

Why FTTO?
Advantages Fiber Optic

Planning Reliability with

Intelligent combination of twisted pair and fiber
Long disnatces, almost unlimited bandwidth
Long life time

Cost effective integration of data and voice (VoIP)

Low cable volume for less effort with fire safety and cable trunking

No active sub distribution points

Siginificant less space requirements, more usable space
No additional meachanism for access control, fire alarm,
exstinguishing system, air conditioning, power supply
Reducing the operational costs

One central building distribution room

High performance
Better scalability and migration
Simple redundancy options

No EMC and grounding problems

FTTO Concept

In Comparision
Struct. Cabling

max. 90 m
Floor distribution req.
Each end devices
requires central switch
port
Widely used
PoE possible
robust
cheap

Fiber To The Desk

typ. 2000 m
No floor distribution
Each end device requires
fiber port
Each end device requires
central fiber switch port
PoE is not possible
sensitive
Not practicable
expensive

Fiber To The Office

typ. 2000 m
No floor distribution
4 end devices can share
one central switch port
PoE possible
robust and intelligent
combination of
copper/fiber
By 30% reduced cable
volume
Cost effective

Installation Switch
Universal 45x45 Design

Easy installation and operation

Compact dimensions

For Fast Ethernet (100 Mbps) and

Gigabit Ethernet (1000 Mbps)

Universal Snap-In mounting into

Cable trunks, sub-floor boxes, wall boxes
In wall
Desktop (Desktop box, laboratory unit)
Distribution racks (DIN-rails)

Available with different colours

Simple configuration and

monitoring via
network management

Switch Versions

Horizontal Version

Vertical Version

Fast Ethernet Installation Switch

Optimised compact and fanless design

Ports
1x 100Base-FX fiber uplink
4x 10/100Base-TX Twisted Pair RJ-45 ports
1x 10/100Base-TX Twisted Pair RJ-45 downlink (optional)
Power-over-Ethernet functionality on all RJ-45 ports (optional)
Integrated network management (optional)

Switch Versions

Horizontal Version

Vertical Version

Gigabit Ethernet Installation Switch

Optimised compact and fanless design

Full Gigabit Ethernet Performance on all ports
1x 1000Base-X fiber uplink
4x 10/100/1000Base-T Twisted Pair RJ-45 ports
1x 10/100/1000Base-T Twisted Pair RJ-45 downlink (optional)
Power-over-Ethernet functionality on all RJ-45 ports (optional)
Integrated network management

Installation Options

Cable Trunk

Desktop Box

Floor Tank

TeLi-Tank
In Wall

Pillar

Wall Box

Distribution Rack

Pure white (RAL

9010)

Light grey (RAL9032)

gold

Executive Line
aluminium anodised

Colours
Standard

Power-over-Ethernet
Power-over-Ethernet IEEE 802.3af

all 4 Ports with 15.4 W

Direct supply with 48 VDC

Power-over-Ethernet
Central 48 V DC Power Supply

Network Management
Network Management Platform (NMP)

Platform independent network

management system

Configuration, management and

administration
of devices

Graphical view of the devices

Visualising of the network structure

Graphical indication of failures and alarms

(integrated Trap-Receiver)

Integration of other vendors devices possible

via SNMP

Network Management
Network Management Platform (NMP)

Network Element Manager

Configuration, management and
administration of devices
Graphical view of the devices

Network Topology Manager

Visualising of the network structure
Graphical indication of failures and
alarms

References
Strategical Projects 2007
2000x Fast Ethernet Inst.Switches
House of Finance: 1600x
IG-Farben building: 200x
Gigabit Ethernet Switches
100x Fast Ethernet
Switches

BAFIN and Ministry of

Finance Bonn
1600x Fast Ethernet
Switches

300x Fast Ethernet

Switches
Library building: 150x
Tutor building: 1000x
Fast Ethernet Switches

Fast Ethernet
Switches
University hospital Tbingen
200x Fast Ethernet Switche,
500x Gigabit Ethernet Switches

330x Fast Ethernet

Switches

100 Gigabit Ethernet

Switches +
Gigabit Ethernet Access
Fast Ethernet Switches
Module

Sparkasse Barnim (bank)

140x Fast Ethernet
Switches

110 Fast Ethernet

Switches

Sales of FTTO
Why should I sell FTTO?

Differentation from competitors

Highlight the fiber and manufacturer competence of the
euromicron group
Differentiate from competitors, all electricians can install copper
cables
Use you home bonus with the first level support direct from the
manufacturer!

High customer loyality

Future sales potential (middle- and long-term)

Sales of FTTO
To whom can I sell FTTO?

Customers
With large areas and long distance networks
Old buildings where an extension or upgrade of the existing
cabling infrastructure is not possible
Do not focus only on the use of only fiber,
FTTO is an intelligent combination of copper and fiber also in
addition

Existing FTTx user

Remember some user who decided to use Fiber to the Desk
solution Volition from 3M, the pro for fiber optic normally
not applicable
User which are using competition products

Use regional situations / advantages with public end users

Sales of FTTO
If I can not be successfull with FTTO?

Price too high:

MICROSENS offers with commodity also cost effective
desktop devices (Mini Switches, Converter,)
Gigabit Ethernet Bridge

Gigabit Ethernet Mini Switch

Customer does not want fiber:

MICROSENS offers several options of copper solutions
(Installation Switch with copper up- and downlink,
Power-over-Ethernet Injectors,)
Power-over-Ethernet Injector

Installation Switch with TPUplink

Thank you!

Thank you!

Coming together is a beginning,

staying together is progress,
and working together is success.

Henry Ford, 1863-