Intercollegiate Athletics

Fundraising
Conner Gibbs, Garrett Butler, Wes Blaylock and Tony
Comfort

Summary of Articles
- Building relationships with donors is key to successful fundraising
- Alumni are important
- Alumni are more willing to donate if they receive recognition
- They will be able to see what their donation goes towards

- Know your audience

- Emory & Henry donors seem to be more willing to donate money if there donation
receives some type of recognition

Survey Questions
-

On a scale of 1 to 10 (10 highest) how familiar are you with Emory & Henry Athletics?

Have you formed any opinions about us? What are they?

What are your impressions of our financial condition?

How would you describe the most compelling reason the community should support
Emory & Henry Athletics?

In the future, would you consider donating to an institute like Emory & Henry or
another college of higher education? (Yes or No)

Survey Questions cont.

-

If you were to consider donating to an institute would a one-time donation or regularly

withdrawal donation be preferred?

If the school was doing a fundraising campaign with brick engraving, how much would
you be willing to pay?
a. $35-$45

b. $45-$55

c. $55-$65

d. $65-$75

If the school were to do a fundraising project of printing names along the walls of the
athletic building, how much would you be willing to pay?
a. $20-$25

b. $25-$30

c. $30-$35

d. $35-$40

May we please have any other comments, advice, and recommendations?

Interview Questions
-

Compared to last year, has your organization found it more difficult to find fundraising
opportunities this year, less difficult to find them, or about as difficult to find them?

What difficulties have you experienced over the years when trying to fundraise money?

Compared to last year, have your fundraising goals gotten higher, lower, or remained
about the same?

How often does your organization use social media to raise money?

What does your organization do to raise money?

Brick by Brick
- Leave a permanent mark on Emory & Henry.
- Sell individual bricks to alumni, family of alumni or significant
contributors of the college
- Allow the person to recognize themselves or another important
person by having their name engraved into the brick with the
choice of class year.
- First come first serve on where their brick will be put on the wall.
- Put the bricks around the football field.

Pricing
- $75
- Will be sold from August-November
- Then the bricks will be installed during the spring

Marketing and Advertising

- Make a brochure with all the details on the project: purpose, design,
location and design. Send the brochure in alumni packet throughout
the year. Have them placed outside the front office.
- Digitally have a portion of the athletic newsletter sent out to regular
donors or desired recipients of athletic news to promote the project.
- Pitch: Leave a lifetime mark on Emory & Henry while at the same
time creating a unique family culture. With every brick that
surrounds the field each student and fan will know how much Emory
& Henry means to them.