Professional Documents
Culture Documents
MCDONALDS HAPPY
McDonald's new mascot
Released May 2014 in USA
Kids were scared, People hated it
Twitter users went crazy with
memes
MCDONALDS RESPONSE
Acknowledged the criticism and played off
of it
WALMART'S RESPONSE
"An associate in a local store did not know what the design meant and made a
mistake. The cake should not have been made and we apologize. -Walmart
Its unfortunate one customer thought to take advantage of an associate who did
not know the flag and its meaning. -Walmart spokesperson to USA Today
WORKS CITED
http://www.adweek.com/adfreak/mcdonalds-new-happy-meal-ambassador
-just-might-eat-your-children-157851
http://time.com/111277/why-mcdonalds-is-loving-the-creepy-new-masc
ot-everybodys-bashing/
http://www.adweek.com/adfreak/13-biggest-brand-fails-2014-161978
http://abcnews.go.com/Business/walmart-apologizes-making-isis-cake
-man-denied-confederate/story?id=32103721
http://time.com/3703768/urban-outfitters-tapestry-holocaust/
http://www.businessinsider.com/anti-defamation-league-calls-on-urban-o
utfitters-to-stop-selling-holocaust-garb-2015-2
http://www.usatoday.com/story/news/nation-now/2015/02/17/krispy-kr