VI NC I T M ED I A

D I G I T A L M A R K ET I N G
PPT MADE BY-AMAR.T

WWW.VINCITMEDIA.COM

HISTORY OF ADVERTISING INDIAN ERA

Born of advertising media-Since past
200 year ago Mohenjo-Daro/Harrappa
people directly connected but formally
the history of advertising in India are
parallel the history & development of
Indian press. the father of journalism first
Indian newspaper started by James
august hickey on January 29,1980 was
called the Bengal gazette or Calcutta
general advertiser.
Latin word advertere-to turn the mind
toward.
Advertising is any paid form of non
personal presented
& promotion of ideas, goods & services
by an identified sponsor .
Digital meaning imagenry Digital video
games, web pages & websites, including
social media, data & data bases.

History Of Digital Marketing

1744-Ben Franklin launches first

mail-order guarantee
1903-First combination of
telephone directories and direct
mail
1971-first email
1978-first email spam
1986-ACT!Contact management
and database marketing software
launched
1994-First banner ad(in Hotwired,
precursor to WIRED),first search
engine
1997-First social
network:SixDegrees.com

Over Decades
1970s-Telesales
1980s-contact Management
1990s-Sales Force Automation
2000s-Customer Relationship
Management
Evolution of Marketing .

Search Marketing
Two types of search marketing

WHAT IS SEARCH ENGINE MARKETING ?

Search Engine Marketing (SEM) is a form of
internet advertising utilizing search engine
results to promote brands and websites.
It is a paid media where advertisers bid of
specific search keywords that when typed in,
their ads are shown.

SEM TERMINOLOGY
What do these mean?

PPC-Pay Per Click

CPC-Cost per click
Creative/ Adtext-Heading & Description of search ad
SERP-Search Engine Result Page
CTR%-Click Through Rate
Impressions-No.of times ads shown
Google Content Network
Rank/ Position- The position your ad is shown when a

keyword is searched
Quality score- A ranking Google gives your ad based on
its CTR, relevance to the keyword

WHAT IS SEARCH ENGINE OPTIMISATION?

Search engine optimisation (SEO) is the process of
improving website and content so that it is visible to
search engines.
Website SEO aims to make the information & services that
organisation provide most relevant info (by the search
engine) to match the keywords that their users are
searching for.

Paid local search option

Arrow Shows LSO/Maps

Paid Search Option

You Tube

Ad words-bidding strategy/Targeting
Bidding Strategies
Position/ rank
Max CPC
Broad match
Phrase Match
Exact Match
Targeting
Location targeting
Device targeting
Retargeting

Ad words-Keywords

Ad words-Extensions