Provocation &

Movement
Aashish Singhal (13bce009)
Shreyansh Doshi(13bce027)
Gunjan Kholapure(13bce030)
Harsh Gupta(13bce032)

Lateral thinking
Lateral thinkingis solving problems
through an indirect and creative approach,
using reasoning that is not immediately
obvious and involving ideas that may not
be obtainable by using only traditional
step-by-step logic. The term was coined in
1967 by Edward de Bono.

Lateral Thinking Puzzles :

1) A man and his son are driving to watch a
football match. They have a car accident. The
father is killed instantly. His son survives but is
in critical condition. He is rushed to the hospital
and prepped for surgery. The surgeon enters
the operating room, looks at the boy and says,
I cant operate on this boy. Hes my son.
Explain!

Lateral Thinking Puzzles :

2)
A black man dressed all in black, wearing
a black mask, stands at a crossroads in a
totally black- painted town. All of the
streetlights in town are broken. There is no
moon. A black- painted car without headlights
drives straight toward him, but turns in time
and doesn't hit him.
Explain!

Lateral Thinking Puzzles :

3) An Arab sheikh tells his two sons that are
to race their camels to a distant city to
see who will inherit his fortune. The one
whose camel arrives last will win. The
brothers, after wandering aimlessly for
days, ask a wise man for advise. After
hearing the advice they jump on the
camels and race as fast as they can to
their destination.

What is Provocation?
Provocation and Movement is an
important lateral thinking technique.
It works by moving our thinking out of the
established patterns that we usually use to
solve problems.
Basically, you leave reasoning behind
by using an apparently illogical
thought.

What is Provocation?
You cannot dig a hole in a different
place by digging the same hole
deeper" Harsh
This means that trying harder in the
same direction (same pattern) may not
be as useful as changing direction.
Effort in thesame direction (approach)
will not necessarily succeed.

Why cant we think laterally?

'Judgment' is our main thinking operation.
With judgment we recognize standard situations
and then apply standard responses.
This is an excellent system which serves us well.
But it is of no use for creativity.
If you judge a provocation you will almost
certainly reject it.

Movement
Instead of judgment, we need to use a very
different mental exercise called 'movement'.
With judgment we compare something with the
past, with something we know already.
With 'movement' we move forward to
something new.
JUDGEMENT is thinking with a black hat,
MOVEMENT is thinking with the green hat.

Leave Reasoning behind !

I own a restaurant. But I dont

get customers. I am suffering
a loss. What can I do?

Leave Reasoning behind !

Provocative statement:

My restaurant meals should be free !!!

Movement :

You do not need to pay immediately at my

restaurant

Techniques for provocations

Reversal Provocation
Escape Provocation (Change of logic principle)
Exaggeration
Wishful Thinking
Distortion provocation

1) Reversal Provocation:
Take detailed descriptions of something we take for
granted and reverse it (opposite)
Useful to examine methods procedures and stable
systems
It shakes existing procedures, forcing to consider them
deeply and in a new way

Reversal Provocation:
Factual : We pay when we hire videos. (reverse method
and stable system)
Po I want to hire videos without paying.

Reversal Provocation:
Take this imagination forward by asking
The consequences of the statement
What the benefits would be
What special circumstances would make it a sensible
solution
What would happen if a sequence of events was
changed

 Consequences: The shop would get no rental revenue

and therefore would need alternative sources of cash. It
would be cheaper to borrow the video from the shop
than to download the film or order it from a catalogue.
Benefits: Many more people would come to borrow
videos. More people would pass through the shop. The
shop would spoil the market for other video shops in the
area.
Circumstances: The shop would need other revenue.
Perhaps the owner could sell advertising in the shop, or
sell popcorn, sweets, bottles of wine or pizzas to people
borrowing films.
Questionnaires

2) Escape Provocation
It is obtained by modifying usual order of events, time
sequence, cause-effect relationships, semantic
relationships,
Fact: When I go to eat in a restaurant, I pay a bill for
the food I eat which the restaurant owner decides.
Po I want to decide how much to pay for the food and
not the
restaurant manager

Escape Provocation
Twice a week billing is left for the consumer to decide.
This will attract people and when they try the food
(which will be very very good) they will end up going
there on other days as well and shop owner will have an
increase in customers and in revenue.

3) Exaggeration Provocation
It requires measures and dimensions: number,
frequency, volume, temperature, duration
It means suggesting a measure which is outside from
usual range.
Fact: Expiry dates are written in small print.
Po Expiry date is as large as 1 metre.
Creative Idea, expiry dates should light up when item
is in contact with body temperature

4) Wishful thinking Provocation

It is obtained by expressing a fanciful desire which is
impossible to realize.
This is a very useful tool to come up with ideas. By
dreaming of your ideal situation or solution you can
often come up with something which have similar effect
but in a more practical and realistic way.
Wishful thinking: I will get paid whilst I remain at home
Creative idea: Teleworking

5) Distortion provocation
In any situation there are normal relationships between
parties
There are also normal time sequences of action
Distortion provocations are set up by changing these
normal arrangements.

Distortion provocation
Fact: I close the letter then I post it
PO: You close the letter after posting it.
Creative idea
A sort of letter box that has a roll which seals envelopes
when posting letters. Giving me the principle of closing
the letter after posting it and so there will be less paper
to pull of sticky part of the envelope and no licking.

Distortion provocation
Fact: You wash clothes then you hang them.
PO: You wash the clothes after you hang them
A system installed in a room with poles with vents that
emits steam that washes clothes by whilst clothes are
hanging. Benefits would prevent time in ironing,
electricity and diminishing boring chores with more time
for fun.

Movement Techniques
They allow your mind to move freely after a
provocative statement in order to reach a useful
idea.
1) Extracting a principle
2) Focusing on differences
3) Instant by instant
4) Focusing on Positive aspects

1) Extracting the principle

Theme is Cigarettes
Extracting a principle: Cigarettes makes you addicted to
nicotine and to lose control.
Focus on this principle and come up with a creative idea
related with this principle.

Extracting the principle

Creative idea:
MIXED WITH NICOTINE THERE IS A RED BAND OF A BAD
SUBSTANCE WHICH MAKES YOU COUGH BADLY LASTING
ONLY FOR ONE PUFF. THIS IS TO BE INSERTED TO MAKE
YOU AWARE HOW YOU WILL BE IF YOU CONTINUE TO
SMOKE AND SO IT WILL HELP YOU TO GAIN CONTROL BY
MAKING A CONSCIOUS DECISION EACH TIME YOU
SMOKE A CIGARETTE AND HELPS YOU AGAINST
ADDICTION.

2) Focus on Difference:
Focusing on the difference
I look for the keys
Po: The keys look for me

Keys example

3) Moment to Moment
in many situations, this is the most powerful of the
movement techniques. Here, we imagine or simulate
what might actually happen if we tried to implement the
provocation as it stands. Along the way, we look for new
ideas that are generated by the simulation.
Fact: streams flow down
Po streams jumps down

Moment to Moment
From this might come the idea of changing the profile of a stream
into one that actually contains steps over which the water flows.
At the bottom of each step, there may be a small holding basin
that the water temporarily sits in before moving on to the next
step.
This series of holding basins provides an opportunity for
sediments to settle out from the water and be extracted by a
series of small pumps at the bottom of each holding basin. The
water that flows over the next step is therefore slightly cleaner
than the water that flowed over the previous step.
Creative Idea: Thus, as the polluted water walks downhill, it is
cleaned up with every step.

4) Positive Aspects
This is a very simple technique that concentrates more
directly on the provocation itself. Rather than thinking
about where the provocation might lead, we look at the
provocation and see whether there are any direct
benefits or positive aspects of the provocation itself.
Example:
Object: finding a new idea about automotive design
Provocation: The engine should be placed on top of
the cars
Movement: Lets find some positive aspects

4) Positive Aspects
The positive aspects can be:
Direct access to the engine for maintenance.
Engine weight would be equally divided on axes.
More spacious cars and possibility to built compact
vehicles.

Lets apply what we have learnt !

Scenario :

The private pools company designs and builds

Olympic-sized swimming pools for homeowners.
Recently, the company has watched its profits
plummet, thanks in part to the economic
downturn in the housing market. A crossfunctional team hopes to use provocation and
movement to discover an innovative way to
expand the companys market share.

STEP 1: Create reality statement

The private pools team, for example, chose the
statement:
Private swimming pools require a large outdoor
area.

STEP 2: Use provocation and

movement

THANK YOU
Any Questions?