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ANALYSIS OF
SMARTPHONE MARKET IN INDIA
Ritu Shrotriya
15BSP1012, 2017
Shrotriya.ritu@gmail.com
INTRODUCTION TO THE
COMPANY
SWOT : COMPANY
OBJECTIVES
OBJECTIVES OF MY SIP
1.To explore myself in understanding the market structure of
Indian smart phone market
2. To understand different financial term that will use to evaluate
the companys performance
3. To learn different forecasting technique
4. To learn how to find data from different secondary sources
5. To learn how to do face to face and telephonic interviews from
the experts of the industry
6. Focus towards understanding how to analyze a market and how
to identify the key drivers, challenges and major trends of the
market.
7.To identify the major companies operating in Indian smart phones
8. To analyze the companys performance in last five year
METHODOLOGY
To understand and analyze the India smart phone
market, following are the research methodology will be
used
PRIMARY RESEARCH
SECONDARY
RESEARCH
WORK PROFILE
The after break down the driver, difficulties and pattern of the
segment
These all stride are help in making the powerful write about the
Smartphone market and to analyze the pros. And cons. Of the
Smartphone market in India which incorporate the full data of
the business segment.
I need to utilize some product like:
SPSS
MS EXCEL
These product help into examine the information. Which are
gathered from various sources and locate the most ideal yield of
the exploration.
ABOUT SMARTPHONE
WHAT IS SMARTPHONE: A cellular phone that performs many of the
functions of a computer, typically having a touch screen interface,
internet access, and an operating system capable of running
software and download applications.
TRENDS
IN MARKET
Emergence of High-speed
internet technologies.
Multi-core processor .
DREVERS IN MARKET
Increased
usage of smart
phone.
Continued decrease in mobile
prices.
Increase in standard of living.
Buying behaviour of
consumer.
Improving features.
Increase in disposable income
and advancement.
Market share(2008-2015)
45%
90.00%
40%
80.00%
35%
70.00%
30%
60.00%
25%
50.00%
40.00%
Market share(20082015)
20%
2015
2012
15%
30.00%
10%
20.00%
5%
10.00%
0%
0.00%
By Operating System
By Vendors
BY APPLICATIONS
use(%)
100%
80%
60%
40%
20%
0%
use(%)
300
14
250
12
200
Other
Lenovo
LG
Huawei
Nokia
Apple Inc
Samsung
10
150
Smartphone
users(in million)
8
6
100
4
50
2
0
-2
SALES
MARKET SHARE
MARKET SIZE
But according to our forecasting , India can acquire 2nd place till
2020.
PRIMARY RESEARCH
( DESCRIPTION ANALYSIS AND
QUESTION RESPONSES ANLYSIS)
To analyzing this survey I used the SPSS and MS EXCEL software and
apply the descriptive analysis and question to question analysis.
On asking how many smart phones do you have, I found, 75% users
have only 1 smartphone,12% have 2 smartphones,2% have 3 smart
phones and 1% users are those ,which owns 4 or more than 4 smart
phones.
KEY LEARNING'S
My learning's during SIP are:
How to analyze the annual reports of the company.
How to extract the useful data from the internet.
How to analyze the union budget and its impact on Indian
economy.
How to write an industrial report by using the data.
How to make a questionnaire.
Use of advance excel for extracting the data.
Use of SPSS for extracting the data.
How to validate the data
How to forecast the industry size, industry share.