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Harris Interactive Results December 23, 2009

u Adult Internet users spend an average of 13 hours a week

online. About 14% spends 24 or more hours a week online,
while 20% of adult Internet users are online for only 2 hours
or less a week.

u Most time online - Those aged 30-39 (18 hours), those aged
25-29 (17 hours) and 40-49 (17 hours).

u Ecommerce behavior - half of all those online bought

something on the Internet in the last month. This includes
62% of those aged 30-39 and 56% of those aged 40-49.
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 Video! Personal Concert
Intros with Maestro Moody
go viral -

àhat goes into planning a

Season? Discussions with
Carolyn Nisho, Director of
Artistic Operations, to
musicians, board members,
and virtual community
àhat goes into planning a Season?
Discussions with Carolyn Nisho,
Director of Artistic Operations, to
musicians, board members, and
virtual community.
 
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College Students & Technology:
The Student Project Partnership with the University of Southern
Maine Media Studies Department -video interviews,
discussions, and performance clips

http://www.youtube.com/portsym

 

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An Example - Using InstantEncore àeb-Based Tools ʹ Enter concert details once,
publish in real-time to àebsites, Social Networks, & Mobile Apps

 

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° Music Director Moody͛s website is synched with
the Portland Symphony Content in real-time via
Maestro àebBuilder
 The ISO ʹ An Digital Leader ʹ
Using tools that don͛t break the bank

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THE ISO ʹ TAKE THE CONCERT HOME!

! 
1. Concerts Recorded by ISO
2. ͞Take the Concert Home Event͟ for Audience Members
3. Music streams on multiple websites & iPhone App(s)
4. Music is online for download sale
5. Email alerts & Social Network promotion to mans
6. mans can comment & share with friends
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 Event Listings
 Podcasts, Blogs, News
 YouTube Channel
 Photos
 Your Audience!
° 


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 Design a plan to release a little content daily or weekly
 Get music in your app! Add a new work or program each week
° "  "
 meature sponsors in your app
 Special benefits for App users
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° mans ʹ 1,195 via InstantEncore
° 53,206 streams
° 3,321 downloads
° 1934 downloads of the ISO App in
49 countries
(App launched Sept 2009)
 In today͛s wired world, the most important economic
competition is no longer between countries or
companies. The most important economic competition is
actually between you and your own imagination. Because
what your kids imagine, they can now act on farther,
faster, and cheaper than ever before ʹ as individuals.
Today just about everything is becoming a commodity,
except imagination, except the ability to spark new ideas.
- Thomas mreidman
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° Design a Digital Plan ʹ Start small & build
° Take what you are already doing & share!
° Add new content consistently. This is KEY.
° Make technology work for YOU.
 Use àeb-Based services to streamline your
digital activities.
 If you are entering digital content multiple
times you are not being efficient!
 )+)* !

° Measuring Impacts
 This is a conversation ʹ not a one off event
 This is about increasing the lifetime value of
audiences and sponsors
 New Media/New Money? Using Digital
Media for attracting sponsors
Contact Info

Margo Drakos ʹ margo@instantencore.com

Vince mord ʹ fordv@nyphil.org
Ari Solotoff ʹ asolotoff@philorch.org