START-UP

BUSINESS
PROBLEMS
HU YUEXIAO

(231263)

LIM YONG YING(239042)

CHEW MENG HUEI
SOON JIA YI

(239101)
(240657)

1
Lacking of marketing strategies
to deal with competition

Solutions
*Establishinng low-cost marketing strategies
1. Get out of the house
2. Seek out opportunities & ask for a chance
3. Get charitable
4. Become a sourse
5. Collaborate

2
Price Problem
Customers think the price is so high
that they cannot be consumed regularly

Solution
1. During the holidays, increase the discount activities.
2. Established membership system. Members can have p
oints and discounts in the month of birth.
3. At the time of graduation, students can hold student car
ds and enjoy discounts

Time and Environment Problem

3
Employees complain about working time is
too long and no suitable environment for
them to rest

Solution
1. Hire more employees
2. Build a staff lounge
3. Make a working timetable

Poor financial management

4
There were over expense in the company's operation.

The expenses are not planned properly and caused wastage.

There were mistakes in the accounting records.

The financial transaction are recorded in an inappropriate way.

Solution
1. Prepare a budget of expense and spend accordingly
2. Hire an assistant that have accounting background t
o handle the financial records.

THANKS