A

Project Report
On
SUMMER INTERNSHIP
At

Submitted To,
Developed by,
PATHIK SHAH
(1011517065)

Objectives

To understand the Retail management of Company.

To know promotional tools, product knowledge.

To get in-depth knowledge of formal functional activities of company.

Enhancing the Retail (VMS) Vodafone Mini Stores productivity for particular task.

Telecom industry

Telecommunication sector is predicted to emerge as the single largest

sector of India's economy.

India is the worlds second largest telecommunication market.

15.4% share of GDP by 2015-2016.

Impact on employment: generate an additional 8.5 million jobs by 20152016, so it is an engine of the Indian economy.

VODAFONE INDIA LTD

Launched in India in May, 2007

Second largest Mobile telecom Company in India

Vision:- Be the communication leader in an increasingly connected world

VODAFONE INDIA LTD

Retail

touch points

Revenue: Slogan: Tagline:-

425 Billion

Power to you
Happy to help you

SWOT analysis
Strength

Brand Name

Weakness

Strong Advertising

Customer Service

Technology

Online Market

Touch Points

SWOT analysis
Opportunity

Threats

New Services

Government Rules & Regulation

Online Market

New Entrants

New Markets

MNP Connection

Task
Enhancing

the sales of particular Two post-paid plans at 15

Vodafone Mini Stores of Ahmedabad

1) 499 Ace Combo

2) 249 Super Saver

Strategy

Visited 3 VMS as a customer and tried to Find out problems

Weekly Follow up with VMS agents

Targeting Pre-paid customers for 249 Super Saver

Sales promotion

Plan Details
249 Super Saver
Company give information to VMS
Agent

249 Rs. Monthly Rental

249 Super Saver

From my Side instruction to VMS
Agent to
Express customers in this way.

Benefits

249 Rs. Monthly Rental

300 Rs talk time ( new user)

Benefits

350 Rs talk time (pre to post)

500 min/30000 Sec (new user)

1 PS/ 1 SEC Call Charges

583 min/35000 Sec (pre to post)

Call Charges As per usage

Achievements

Comparison With Last 4 months Activated Connection of two post-paid

plans at VMS ( Vodafone Mini Store) Which is divided in 6 distributers of
the company for particular May month I worked on this two plans.

Cont.

VMS Lead Wise Comparison of 249 super saver plan for May Month.

I worked Under the territory of Viral Kothari ( VMS Lead).

Cont.

Activation of 249 Super Saver plan Till May 2016 Since Company launch the particular post-paid plan

In the territory of Viral Kothari in May month it was highest number of activation Since company
launch the plan

Conclusion

SIP is very profitable venture

A practical exposure to the corporate world

Motivation, Follow up, Aggressive behaviour, Controlling

are key terms of management