Evgenii, Roelof & Sjoerd

Content

on
&

Visio

Comparative Company
Profile

PEST analysis

Ecommerce
safety
Internet
Taxation
Governmen
t
Investment
s in ICT

Negative
economic
downturn
Economic
Growth in
China &
India
Currency
Fluctuation

Online &
Social
Networking
Ethical &
Religious
Issues
Social
Magnification
and

Three
Dimensional
Books Tech
Virtual
Libraries
Boom
E-book wars
Book search
robotics

Porters Five Forces

Analysis SUBSTIT

HIGH

UTE
PRODUC
TS
POTENTIAL
ENTRANTS

MODERATE

MODERATE

HIGH

BUYERS

HIGH

MODERATE

SUPPLIERS

HIGH

HIGH

INDUSTR
Y
RIVALRY

HIGH

Market Life Cycle

Value Chain

Value Chain

Current Corporate Strategy

Marketing Strategy

C
M
a
o
n
d
v

Reed
Elsevier
Thompso
n Reuters
McGrawHill
Educatio
n

Retail
Promotio
n
Developi
ng
Stores
Brand

Rent, HR, logistics

technology
Webshop

Paper
books

Personal
in store
service

eBooks

All book
lovers

eReaders
Music
Movies
Games

Digital

Sales

Stores
Webshop

(Advertising)

SWOT

Confrontation Matrix
Grow
th

Comp
e

Acqui
si

Agin
g

Store
s

++

++

Servi
ce

++

++

Integ
ra

++

++

Expe
rie

++

Scale

Glob
al

Retai
l

Book
s

--

--

++

++

++

++

++

Fixed

--

Inflex
i

--

Price

--

--

Table
t

Crisis

Onlin
e

Core Problem

Amazon

Strategic
Barnes & Nobles
Choice

FAS Amazon
FAS

A Market
Pen.

B Product
Dev.

C Market
Dev.

D Service
Dev.

Feasibility

Skills
Present

VC

Pest

VC

Acceptabilit
y

Shareholde High Cost

r Value

SWOT

higher
costs

Suitability
PEST
Competitio risky
A. Penetrate China
n
though
B. Product Development: Include contact
lenses and eyewear into the product range
C. Market Development: Conquer India
D. Greener packaging and delivery

Pest

FAS B&N
FAS

Do
Nothing

A Market
Pen.

B Market
Dev.

Feasibility

Declining
Market

VC

Pest

Acceptabilit
y

Decreased
value

High Cost

SWOT

PEST China & Competitio

A. Suitability
Market Penetration:
India
n
B. Further develop its online market,
BN.com

Competitio
n

International
strategy
Amazo
n

HIGH

Barns
&
Noble

Coordination of
Activities
LOW

Geographically Configuration of Geographically

Dispersed
Activities
Concentrated

Strategic
Recommendations
Decrease
price of Nook
Keep stores as USP, find new sources of
income
Penetrate Chinese, Indian markets
Continue developing online webshop, make
it global
Keep focus on books

C
M
a
o
n
d
v

Reed
Elsevier
Thompso
n Reuters
McGrawHill
Educatio
n

Retail
Promotio
n
Developi
ng
Stores
Brand

Rent, HR, logistics

technology
Webshop

Paper
books

Personal
in store
service

eBooks
eReaders
Music
Movies
Games

Digital

Sales

Stores
Webshop

All book
lovers in
the US

(Advertising)

C
M
a
o
n
d
v

Chinese
publisher
s
Indian
publisher
s

Opening
up new
markets

Paper
books

Personal in
store
service

eBooks
eReaders

Chinese &
Indian
stores
Brand

Rent, HR, logistics

technology
Webshop

Music
Movies
Games

Digital

Chinese &
Indian
stores
Webshop

All book
lovers in
the US,
China
and
India.

Sales
Advertising
Lottery tickets Bookclubs