Professional Documents
Culture Documents
The Marketing
Practices
1991
Trends
Status Now
Trends
1991
Status Now
Trends
Status Now
Personal products
Fabric Washing
Predicted
Trends
Status Now
Advertising industry
PARTLY TRUE :
(industry size in 1991 US$ 450
Industry size - US$ 7.6 billion
million)
Print contributes almost 41.2 per cent,
Radio will remain important;
TV - 38.2 per cent, digital - 11 per cent
Technology will play key role in
of the total revenue. Outdoor, Radio
Sources: ibef, Wikipedia, Nielsen, indianmirror.com,
businessmake
standardup the balance 10%.
advertising
and Cinema
Predicted
Trends
Status Now
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