Professional Documents
Culture Documents
Presentation
On
The study of customer satisfaction at dmart
Presented to:
Prof.Amit patel
Presented to:
Heena maheshwari(147080592012)
Jigna patel (147080592016)
FLOW OF PRESENTATION
1.
Introduction
2.
Background of study
3.
Research Methodology
4.
5.
Findings
6.
suggestion
7.
Bibliography
INTRODUCTION
INTRODUCTION OF DMART
Type
Private
Industry
Retailing
Founded
2005
Founder
R K Damani
Headquarters
Mumbai, India
Number of locations
93 (2015)
Area served
India
Products
Department store
Website
www.dmartindia.com
BACKGROUND OF STUDY
H1:
H0:
H2:
H0:
H3:
H0:
H4:
dmart
RESEARCH METHODOLOGY
Research method
Survey
Sampling
Non probability
Target population
Sample unit
Individual customers
Sampling method
Convenience sampling
Sample size
300
Contact method
interview
questionnaires
DATA ANALYSIS
AND
INTERPRETATION
For how long have you been shopping from the d-mart?
Null Hypothesis
Ho:The gender & Pre planned shopping
behavior is not related
Ho:The gender & Impulsive shopping behavior
is not related
Ho: The highest level of education & Pre
planned shopping behavior is not related
Ho: The highest level of education & Impulsive
shopping behavior is not related
Ho: The age & pre planned shopping behavior is
not related
Ho: The age & Impulsive shopping behavior is
not related
Ho: The monthly income & Pre planned
shopping behavior is not related
Ho: The monthly income & Pre planned
shopping behavior is not related
P value
Decision
0.108
Fail to reject
0.17
Fail to reject
reject
0.497
Fail to reject
0.53
Fail to reject
0.589
Fail to reject
0.213
Fail to reject
0.219
Fail to reject
CUSTOMER SATISFACTION
No.
Customer satisfaction
Mean
3.0967
3.2400
3.3367
4.0267
4.6667
4.8000
4.8333
CUSTOMER SATISFACTION
180
160
153
150
Rank 1
140
Rank2
125
120
110
104
100
89
87
110
Rank3
90
89
81
80
66
63
Rank5
60
41
40
20
17
16
5
5
00
Rank6
16
17
16
4
0
Rank4
3
0
Rank7
16 16
5
1
00
Quality of product
Mean
3.2400
3.3333
3.3900
3.8967
4.6500
4.7233
4.7667
149
137
140
Rank1
120
116
114
Rank2
105
100
83
80
96
90
85
74
71
87
Rank4
75
71
63
Rank3
63
59
60
59
Rank6
43
40
20
34
1213
20
20
20 21
16
13
00
Rank7
20
13 13
17
13
4
0
Rank5
4
0
N0.
Mean
3.9567
Professional conduct
3.6333
Bill Clarence
3.5967
3.4200
3.3733
3.3067
2.9733
2.8167
2.5400
COMPONENT
1
Factor 1
Knowledge and
efficiency in helping
you
.757
-.506
Bill Clarence
Factor 2
Recognized you as a
valuable customer
Thanked you for your
business
Factor 3
.
580
.
712
-.765
Professional conduct
.739
Greeted you
pleasantly
.582
H0
P Value
Decision
0.243
Fail to reject
(H0)
0.049
reject
0.007
reject
0.003
reject
reject
reject
reject
reject
0.003
reject
0.02
reject
0.025
reject
1
2
3
4
8
9
10
11
Mean
Proportion of Lighting
3.5533
3.5200
Air quality
3.4900
Quality of Interior
3.4800
Ambience
3.3067
Cleanliness
3.2233
Selves Layout
3.2200
Store Layout
3.1233
H0
P Value
Decision
0.026
reject
0.024
reject
0.016
reject
0.026
reject
0.047
reject
0.016
reject
reject
0.024
reject
0.001
reject
No.
Mean
3.6267
Discounts
3.5967
Low price
3.3767
Promotion Offers
3.2533
H0
P Value Decision
0.814
Fail to reject
H0
0.063
Fail to reject
H0
Fail to reject
H0
reject
NO.
Mean
3.7667
Brand Trustworthiness
3.6400
Quality of packaging
3.6333
Choice Variety
3.4567
Product Variety
3.3133
H0
P Value Decision
0.007
reject
reject
0.009
reject
0.007
reject
0.003
reject
reject
0.001
reject
0.003
reject
0.001
reject
FINDINGS
In
Cleanliness
SUGGESTIONS
D-mart
BIBLIOGRAPHY
(http://www.ifrnd.org/Research%20Papers/J6(8)8.pdf)
(
https://fashionunited.in/news/business/d-mart-on-a-stead
y-growth-path/2015101412437
)
(
https://www.google.co.in/search?q=d%20mart%20total%20
turnover&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US
:official&client=firefox-a&source=hp&channel=np&gfe_r
d=cr&ei=nppSV7HFB9GL8Qf5sJz4Cg
)
(
https://www.google.co.in/search?q=d%20mart&ie=utf-8&o
THANK YOU