.

Apple vs Microsoft
.

Presentation
Presented to:
Mr. Noman Tahir
Presented by:
M. Naveed Sadiq
Habib Ur Rehman
Mehwish Naz
Um Ul Baneen

Apple vs microsoft
Today were going to compare the websites of two
monumental companies: Apple and Microsoft.
Well, in this presentation well take a look at both
websites for closer examination from a usability
point of view

Apple
Apple is an American Multinational Technology
Company Headquartered in Cupertino, California,
found in April 1976, that designs, develops, and
sells consumer electronics, computer software,
and online services. Its hardware products
include the iPhone Smartphone, the iPad tablet
computer, the Mac personal computer, the iPod
portable media player, the Apple Watch smart
watch, and the Apple TV digital media player.

Microsoft
Microsoft is an American Multinational Technology
Company
Headquartered
Redmond,
Washington, founded on April 4, 1975 by Paul
Allen and Bill Gates,
that develops,
manufactures, licenses, supports and sells
computer software, consumer electronics and
personal computers and services. Its best known
software products are the Microsoft Windows
line of operating systems, Microsoft Office suite,
and Internet Explorer and Edge web browsers.

Produts and services

Apple

Microsoft

Type
Industry

Public

Public

1. Computer
Hardware/Software
2. Consumer Electronics
3. Digital Distribution
4. Fabless Silicon Design
5. Corporate Venture
Capital

1. Computer Software
2. Computer Hardware
3. Consumer
Electronics
4. Digital Distribution

Products

1.
2.
3.
4.
5.
6.
7.
8.

1.
2.
3.
4.
5.
6.
7.
8.

Mac
Mac OS
Iphone
Ipad
Apple Watch
Watch Os
Apple TV
TV OS

Windows
Office
Servers
Skype
Visual Studio
Dynamics
Xbox
Surface

Apple vs Microsoft
Apple

Microsoft

Services

1.
2.
3.
4.
5.
6.
7.
8.

1.
2.
3.
4.
5.
6.
7.
8.

Revenue

US$215.639billion
(2015)

US$85.32 billion
(2016)

Operating
Income

US$60.024billion
(2015)

US$19.86 billion
(2016)

Net Income

US$45.687billion
(2015)

US$16.79 billion
(2016)

Apple Pay
Apple Store
iTunes Store
iOS App Store
Mac App Store
iBooks Store
iCloud
Apple Music

MSN
Bing
One Drive
MSDN
Outlook.com
Tech Net
Xbox Live
Linked In

Apple vs Microsoft

Apple

Microsoft

Total Assets

US$321.686billion
(2015)

US$193.69 billion
(2016)

Total Equity

US$128.249billion
(2015)

US$71.99 billion
(2016)

Number Of
Employees

115,000 (as of July

2015)

114,000 (June 30,

2016)

Website

www.apple.com

www.microsoft.com

Apple homepage
Homepage is one of the most important pages of
the whole site because its the first, and in many
cases the only chance you get to impress the
visitor enough to keep them browsing.
Youve got a few seconds to convince them that
the site has enough value for them to keep using
it, because if it doesnt, the visitors will
leave.

Microsoft homepage
Microsoft has a different approach to their
homepage. Firstly, they feature a similar style of
ad at the top, designed to be attention grabbing.
These are large images, but only one out of 3 ads
is shown at a time you have to hover over the
other two to expand them.

Navigation Bar

Apple
Apple provides all the options in the top n each page
of the website. It remains the same on the whole site.

Microsoft
Microsoft did not provide all the option on the
top, but in shows the options in menus are
displayed in dropdown list and did not remains
the same on each page.

Navigation Bar

Apple

Navigation Bar

Navigation Bar

Navigation Bar

Navigation Bar

Navigation Bar

Navigation Bar

Navigation Bar

Navigation Bar

Microsoft

Navigation Bar

Navigation Bar

Navigation Bar

Navigation Bar

Navigation Bar

Navigation Bar

Readability
Apple
Apple does a great job of keeping everything
easy to read. The text is generally small, but
never too small so as to be a problem

Readability
Microsoft
The text on this page is probably a little too
small to be comfortable to read, and the site
needs more white space around the content to
separate the text

Slide Title
Product A

Product B

Feature 1
Feature 2
Feature 3

Feature 1
Feature 2
Feature 3