Visual Log

By: Courtni Benson

Visual Log
By: Courtni Benson

Billboard
In many scenarios babies are almost
automatically a way into someones
heart, thus being able to quickly catch the
attention of oncoming drivers. Having the
red logo on the corner of the side tracks
the eyes to the logo after the rest of the
picture. There is love at first sight when
people see children, for the most part.
When you see Gaps clothes it will also be
love at first sight. Insinuating that you
cannot just love children when you see
them but love what you wear when you
see yourself. This also promoting a
positive self image.

Book Cover
The reader's attention is automatically
caught with the design, font and colors
used. Exploring the details the first word/
letter that pops out is map and the letter
M. Drawing your attention to the picture
itself a hand pointing to the Map on the
book. The overall cover intrigues the
reader, catching them before even having
the opportunity to open up the book. This
is a positive outcome because if a book
cover catches the reader before they
open up the book; the more likely they
are to buy it. Leaving a successful
marketing strategy.

Magazine Cover
The title is large, spaced enough the
reader has to pay attention, bold and
bright. The word look itself draws the
attention to the picture for a short
moment that there is some type of action
shown through the motion feeling given
because of the blend of colors. The
spacing of the picture draws the attention
of the reader to certain aspects at
different increments of time. The title just
being look leaves the picture to speak
for the introduction of the magazine
cover, leaving basic details for other
events in much smaller areas of the
cover.

Purchased
Product
The presentation of how a product is
given to you speaks many volumes. For
example this chai latte presents itself as
appetizing, warm and flavorful. When one
has the capability of getting comfortable
with a drink they are able to get
comfortable with the place; leaving an
encouragement for them to come back.
The purpose behind creating a
presentation for sit down drinks is not just
to help bring people back to the shop but
for them to reorder their drinks.

Vintage
A photograph is a memory captured,
leaving it to be a very aesthetically
pleasing object. The purpose of this photo
is to show that memories cannot be
captured with not just anything but a
camera. This picture shows the symbolic
connection both of these objects have
because without one there isnt the other.
The set up catches the eye and puts the
picture together as a whole. The black
and white style with the flowers leave a
vintage and older effect, representing
how old can be remembered. Memories
can be held in place, just like this
photograph.

Argumentative
Photo
During a very long excruciating war with
soldiers from different countries fighting
for their country ceased fire on christmas
day. A temporary truce occurred for the
exchanging of gifts and laughter between
each other. The recognition that every
individual is a person. The black and
white photo/ setting creates a
characteristic that is dreary. War is never
fun, but the realization that the people
themselves are not actually against each
other its the countries. The capability to
stand off on the border line and
communicate with one another, a
sadness and happiness all in one being
shown within this picture.

Ethos
Racism has been a large issue across the
world for as long as we know. Within the
picture it shows that different skin colors
cannot just unite and work together but
have the ability to be together and
physically touch. It is symbolic to the idea
of a connection and equality. Where
everyone may not be treated the same
they should have the capability to receive
equal treatment as anyone else. Uniting
with those of different skin representing
the uniting of the world.

Pathos
When a child reaches out it is almost a
natural instinct to reach back to them,
help them and make sure that they are
okay. Presenting the struggle of a child
starving while they reach out pulls you
into the photo. The black and white used
assists in pulling out the shadows and
features of what malnutrition and
starvation does to children. Whether this
be an advertisement or a regular
photograph showing what children within
third world countries and often times well
developed countries are going through
shows that every scenario is different, but
empathy and sympathy is always pulled.

Logos
The idea of aesthetically pleasing the
human eye to sell, attract or push people
towards the tactic itself is a very smart
concept. Within the picture following the
basic structure of color coordination
lightening the photo itself brings out each
color individually. Tactically placing
pencils in a disoriented organized manner
creates an abnormal diversity. The use
one base color in different shades creates
an overall palette that would not normally
create the needed diversity to make
specific aspects of the pencils and
containers pop against the basic white
backdrop to assist in the pastel theme.

Political Cartoon
The misconception and understanding of
religions throughout the world is
thoroughly depicted within this political
cartoon. Through having two women of
different cultures draws attention towards
the picture itself. The lighter backdrop
assists in bringing out the figure itself, but
brings out the less clothed where
blending the women clothed fully except
for her eyes. The speaking bubbles accent
that there is more than just a picture to
be looked at; but a deviced meaning
behind the issues of a single perspective.

Holiday
Advertisement
Red is a color that naturally draws
attention, bringing attention to the
advertisement itself. The words are
brought out in a specific manner through
font, size and color, reading the
advertisement chronologically instead of
all at once. Starting the reader through
seeing the phrase share joy sparking
the curiosity to what would share joy.
Seeing that there is a heart on two cups
of coffee, alluding to the idea that coffee
and sharing a warm (or cold) drink can
bring joy between two people.

University
Website
University websites are often seen as
boring and informative. The Tokyo Zokei
University campus brought out an aspect
of many students lives, video games. Not
only is the picture interesting it shows the
creativity and diversity that the school
offers to their students. The whole base of
this picture highlight the university name
through having colors surrounding a black
and white base. The lettering draws
attention because of the informality that
would not normally be seen from or within
a university.

Company Logo
The grey background with a white/ lighter
grey background brings high attention to
the picture itself, even though simple
until a closer look is taken. The format of
using what looks like records for eyes
portrays that the image which is
seemingly a dog is unique.

Billboard
In many scenarios babies are almost
automatically a way into someones
heart, thus being able to quickly catch the
attention of oncoming drivers. Having the
red logo on the corner of the side tracks
the eyes to the logo after the rest of the
picture. There is love at first sight when
people see children, for the most part.
When you see Gaps clothes it will also be
love at first sight. Insinuating that you
cannot just love children when you see
them but love what you wear when you
see yourself. This also promoting a
positive self image.

Book Cover
The reader's attention is automatically
caught with the design, font and colors
used. Exploring the details the first word/
letter that pops out is map and the letter
M. Drawing your attention to the picture
itself a hand pointing to the Map on the
book. The overall cover intrigues the
reader, catching them before even having
the opportunity to open up the book. This
is a positive outcome because if a book
cover catches the reader before they
open up the book; the more likely they
are to buy it. Leaving a successful
marketing strategy.

Magazine Cover
The title is large, spaced enough the
reader has to pay attention, bold and
bright. The word look itself draws the
attention to the picture for a short
moment that there is some type of action
shown through the motion feeling given
because of the blend of colors. The
spacing of the picture draws the attention
of the reader to certain aspects at
different increments of time. The title just
being look leaves the picture to speak
for the introduction of the magazine
cover, leaving basic details for other
events in much smaller areas of the
cover.

Purchased
Product
The presentation of how a product is
given to you speaks many volumes. For
example this chai latte presents itself as
appetizing, warm and flavorful. When one
has the capability of getting comfortable
with a drink they are able to get
comfortable with the place; leaving an
encouragement for them to come back.
The purpose behind creating a
presentation for sit down drinks is not just
to help bring people back to the shop but
for them to reorder their drinks.

Vintage
A photograph is a memory captured,
leaving it to be a very aesthetically
pleasing object. The purpose of this photo
is to show that memories cannot be
captured with not just anything but a
camera. This picture shows the symbolic
connection both of these objects have
because without one there isnt the other.
The set up catches the eye and puts the
picture together as a whole. The black
and white style with the flowers leave a
vintage and older effect, representing
how old can be remembered. Memories
can be held in place, just like this
photograph.

Argumentative
Photo
During a very long excruciating war with
soldiers from different countries fighting
for their country ceased fire on christmas
day. A temporary truce occurred for the
exchanging of gifts and laughter between
each other. The recognition that every
individual is a person. The black and
white photo/ setting creates a
characteristic that is dreary. War is never
fun, but the realization that the people
themselves are not actually against each
other its the countries. The capability to
stand off on the border line and
communicate with one another, a
sadness and happiness all in one being
shown within this picture.

Ethos
Racism has been a large issue across the
world for as long as we know. Within the
picture it shows that different skin colors
cannot just unite and work together but
have the ability to be together and
physically touch. It is symbolic to the idea
of a connection and equality. Where
everyone may not be treated the same
they should have the capability to receive
equal treatment as anyone else. Uniting
with those of different skin representing
the uniting of the world.

Pathos
When a child reaches out it is almost a
natural instinct to reach back to them,
help them and make sure that they are
okay. Presenting the struggle of a child
starving while they reach out pulls you
into the photo. The black and white used
assists in pulling out the shadows and
features of what malnutrition and
starvation does to children. Whether this
be an advertisement or a regular
photograph showing what children within
third world countries and often times well
developed countries are going through
shows that every scenario is different, but
empathy and sympathy is always pulled.

Logos
The idea of aesthetically pleasing the
human eye to sell, attract or push people
towards the tactic itself is a very smart
concept. Within the picture following the
basic structure of color coordination
lightening the photo itself brings out each
color individually. Tactically placing
pencils in a disoriented organized manner
creates an abnormal diversity. The use
one base color in different shades creates
an overall palette that would not normally
create the needed diversity to make
specific aspects of the pencils and
containers pop against the basic white
backdrop to assist in the pastel theme.

Political Cartoon
The misconception and understanding of
religions throughout the world is
thoroughly depicted within this political
cartoon. Through having two women of
different cultures draws attention towards
the picture itself. The lighter backdrop
assists in bringing out the figure itself, but
brings out the less clothed where
blending the women clothed fully except
for her eyes. The speaking bubbles accent
that there is more than just a picture to
be looked at; but a deviced meaning
behind the issues of a single perspective.

Holiday
Advertisement
Red is a color that naturally draws
attention, bringing attention to the
advertisement itself. The words are
brought out in a specific manner through
font, size and color, reading the
advertisement chronologically instead of
all at once. Starting the reader through
seeing the phrase share joy sparking
the curiosity to what would share joy.
Seeing that there is a heart on two cups
of coffee, alluding to the idea that coffee
and sharing a warm (or cold) drink can
bring joy between two people.

University
Website
University websites are often seen as
boring and informative. The Tokyo Zokei
University campus brought out an aspect
of many students lives, video games. Not
only is the picture interesting it shows the
creativity and diversity that the school
offers to their students. The whole base of
this picture highlight the university name
through having colors surrounding a black
and white base. The lettering draws
attention because of the informality that
would not normally be seen from or within
a university.

Company Logo
The grey background with a white/ lighter
grey background brings high attention to
the picture itself, even though simple
until a closer look is taken. The format of
using what looks like records for eyes
portrays that the image which is
seemingly a dog is unique.

Shadows
The use of shadows within photography
brings out an elusive element and
meaning. Within the

Perspective
Perspective brings a lot into a
photgraph...

Motion
Motion