Professional Documents
Culture Documents
Success criteria:
Pass Explain what advertising is
and why it is used.
Merit Identification and
comparison of similar adverts
Distinction- Discussion of how
these are effective for an
audience.
Literacy Objective:
To understand and define key words
advertising
1. Mr Muscle
2. Compare the Market
3. Cravendale
4. KFC
5. HSBC
6. Mr Kipling
7. Audi
8. BT
9. Carlsberg
10. Gillette
11.LOreal
12. Ronseal
13. Tesco
14. Mller
15.Nike
These are:
Product Information
Product Image
Personalised
Lifestyle
Examples
-Flattering words
- Family
values
-Celebrity endorsement
- Children
-Experts or statistical proof
Selective advertising
-New ingredient
- Music /