Professional Documents
Culture Documents
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Text
Comparison
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In the regulated markets, the SPL content (or extracts from it) are available as a Word
document and this is the brief document given to the designer. The Word Document is
typically a single column file while the PDF version of it from the designer is a multi-column
version. The text flow does not always start from the first column in the PDF. Depending on
the folding pattern of the leaflet or PIL, the text could start at the beginning of the last
column and flow all the way to the first column.
This constant jumping across columns and matching them with text in the PDF file, make
manual proofing cumbersome, tedious and error prone.
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The QRD content is typically used to share text placed in labels. The placement of text on
the label could be in any direction. The same text in the brief could be placed multiple
times in the label. If the text 5 mg is used thrice in the label, the proof reader has to
make sure its correct in all instances.
When multiple components (label and carton) are prepared for the same SKU, the
designer has to make sure certain text content are the same across both the
components. The Proof reader has to not only check the correctness in one component
artwork, but also make sure the same content is available across multiple components of
the same SKU.
Such requirements make the need forautomated proofinga mandatory thing rather than
a nice-to-have.
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1. In the form of a 2 column table in a Word Document. The first column has the names of
the sections (e.g. Ingredients, Nutrition, Manufacturing address, etc.). The second column
has the text against these section titles which the designer will use to cut-and-paste into
the artwork.
2. In the form of a 2 column Excel Document. Its very similar to the Word Document
described in 1, but managed in an Excel file
3. In the form of a Word Document with H1, H2 or H3 headings for the section names. The
text within each heading is used by the designer for creating the label.
4. There are of course variations of the above used by many companies
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Text proofing toolsnot only take the drudgery out of proofing the text but increases the
accuracy and reduces the time taken to proof read the artwork.
Going through the artwork approval process, the PDF artwork is compared the first time
with the Brief document. In subsequent iterations, the current version of the PDF
artwork is compared with the previous version of the PDF artwork.
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Global References
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