Professional Documents
Culture Documents
Mechanic understanding
Mechanic Understanding
Major Heads
Mechanic Distribution
Mechanic Aspirations
Mechanic Concerns
What we can do
Mechanic Distribution
Mechanic Cluster
Like other special markets mechanics are also find in hubs/ clusters.
In cities like New Delhi, Mumbai there could be 15-20 big clusters of
mechanics, where as small cities like Meeruth, Kanpur 5-7 big clusters of
mechanics are available.
A one big clusters of mechanics can be of 2-3 kms area wise.
Average in big mechanic hub/cluster the number of shops are 70-80.
In one cluster mostly all sort of mechanics are there like Car Mechanics, Bike
Mechanic, Specialized mechanics like Mechanics for Bajaj , Big workshops etc.
Few clusters are also available which are only having Mechanics shops for one
particular Vehicle. Like in New Delhi Hari Nagar, Krishna Nagar, Geeta Colony,
Madangir Clock tower has the hub of only three wheelers mechanics.
Except than mechanics Tea-stalls, tyre merchants, oil retailers, multiple
products retailers like spark plugs, piston are available.
In one big cluster almost 70% shops are of mechanics rest 30% are these
retailers.
Mechanic Cluster
Mechanic Lifestyle
A typical Mechanic starts his day or open his work shop at around 9 in the
morning.
After Offering Puja they start their work and starts taking assignments.
Normally music is the best time pass for them as it helps them in making their
rhythm in work.
Few Mechanics have TV sets in their work shops and some mechanics have
perception that with TV their staff does not work properly
On an average owner mechanics in the visited cluster were of age group between
35-40 years.
The people working under one Mechanic falls under then age group of 16-25 yrs.
Mechanic Lifestyle
Mechanic Lifestyle
Mechanics are mostly work with discipline as they have to work under tight
time-lines.
There is hardly any social activity for them in between the clusters as all
mechanics are busy for the whole day.
Normally all mechanics meet at one particular location only if there is some
event in the market or if somewhere they are invited.
They feel honored if some one invites them and treat them well.
There is no particular time when one can catch them because it depends on
the assignments they get on daily basis.
But the most convenient time to talk to them is around afternoon from 1-4
as the traffic of new assignments are comparatively lower than other times
like in morning or evening.
To service one vehicle fully a mechanic needs 1 and half hour on an average.
There is one union body for mechanics in one cluster. Pradhan mechanic
plays vital role in addressing their issues and solving their problems with or
to the concern bodies like police etc.
Mechanic Lifestyle
Normally, different companys executives visit at their work shops and tell
them about the products, but mechanic does buying as per the requirement
basis.
Mostly mechanic buys expensive products like Oils and Batteries on the
requirement basis. They do immediate buying from the retailer or spare part
shop in market.
Rest, all the small products like pistons, plugs they buy once in a week from
the wholesale market. Here in case of Delhi the wholesale hub is in Karol
Bagh. The main reason of buying from there is more margin and direct
schemes.
Mechanics like to visit events or program organized by any automotive
product company it helps them in understanding the products in better way.
Practical demonstration makes huge impact on them.
Mechanic Lifestyle
Most of mechanics like to be the part of mechanic meets where they get
good treat. The main attraction is gift and alcohol.
Mechanics, like to watch comedy movies
Customer Orientation
Mechanics are very co-operative with each other and they never interfere
in each others customers.
Sometime, for a urgent assignment, if they are busy and can not attend
the job or assignment immediately then they send that customer to the
other mechanics.
For bikes and scooters two different spark plugs are used.
The size of the plugs depend upon the strokes of bike. For two strokes
bikes and 4 stroke bikes different plugs are used.
Life of plug depends upon the condition of engine. If engine is in good
condition then life of Spark plug will be more, whereas, if engine is not in
right condition then performance of Spark plug hampers
Normally, mechanic checks the spark plug by passing power in it. If it
sparks then the plug has life and while testing if does not spark it means
plug has damaged properly.
Damaged plugs top tip gets black, from there mechanic understands that
plug needs to be changed.
As per mechanic there is nothing so technical about plug as all the helpers
know how to change it and how to check it.
But the key finding is even mechanic knows about Plug but still he does
not know how it works after fitting it in to the vehicle and for them it will
be educative if by something it could be illustrated that how a plug works
inside the vehicle and how it can increase or decrease the performance of
vehicle.
Normally, plug companies send pens, note books, calendars as gifts to the
wholesaler, who further distribute it to the retailers or mechanics.
Not too many schemes are offered on buying of plugs to the mechanic.
Mostly small schemes like on the buying of 2 boxes of plugs get one plug
free is offered.
Sometime on the bulk buying like 5 boxes of plugs Mechanic gets 3-4%
discount from the wholesaler.
Mechanic Aspirations
Now the mechanics have started providing branded and original spares to
their customers in order to get repeat customer and to encourage
referrals
Mechanic Concerns
Mechanics have started feeling insecure for their future as now the
technologies are so advanced that even after giving their best shots they
are not fully able to adjust with that, which sometimes create problems in
handling new vehicles like new Bajaj Plusar.
Now the Bike companies never do any mechanic meets before launching
the bike which create hurdles for them to understand the technologies
used in. Hence, due to lack of knowledge customer suffers.
Due to the nature of work Mechanics have most common diseases they
face are Weak Eye Sight and Asthma. Even after taking a lot of precautions
they can not ruled out the possibilities of affecting by it.
As it was found that Bosch Mico is preferred in Market but still a feeling of
threat is there from the competitors.
Like as while interacting with Mechanics it was found that they know
about essential technical part of plugs which might be enough for
changing and checking the plug in a vehicle, but none of them could able
to explain the process of working of plug in Vehicle.
Also to interact emotionally with the TG, late night movie tickets can be
issued for Mechanics.
Thank you