Professional Documents
Culture Documents
E
NV
CO
H E
T
L
L
P
EA CI
W IN
PR
N
O
SI
INVENTORY
RECEIVABLE
MARKET ORIENTATION
Marketing concept in action , reflected in a firms values,
beliefs, activities and milestone for consistent work
behaviour .
There are four majors types of market orientation as shown as
below,
SALES-DRIVEN
MARKET DRIVEN
MARKET DRIVING
CUSTOMER DRIVEN
THANK
YOU