2017

MAKE
LONGRICH
GREAT

LONGRICH
INTERNATIONAL
BUSINESS
ACADEMY
GABRIEL ZHANG

MY BRIEF BACKFROUND
1. Hail from Kuala Lumpur, Malaysia
2. Graduated from University Of Kansas, State of Kansas,
United States Of America with Bachelor Degree in Business
Administration
3. MBA from Malaysian Institute of Management
4. 25 years of experience in MLM Industry Climbed rank and
file solid practical experience in Admin + Marketing
- Climb my way up from Maketing Executive to Marketing
Manager to Senior Marketing Manager then to Country
Manager + CEO
5. Experienced in Corporate Management , Corporate
Planning, Sales & Marketing Management, Corporate
Training

6. Trained in Western + Eastern way of thinking + doing thing

MY BRIEF BACKFROUND
7. A certified professional trainer Napoleon Hill
foundation + 7 Habits of an effective people
8. Conducted Salesmanship, Effective
Communication, Train The Trainer, Team Building,
Personal Empowerment, Survival and Leadership
Boot
camp
9. Trained more that 500,000 Distributors during my
career
10. Multi lingual English, Mandarin,Cantonese,
Bahasa Melayu Elementary Thai , Russian

LONGRICH EDUCATION SYSTEM

Presented by LIBA
Mar, 2016
V1.0

LONGRICH EDUCATION SEMINARS & TRAINING

Phase 1

DISTRIBUTORS
RECRUITMENT

Phase 2

LONGRICH BUSINESS
ORIENTATION

Phase 3

LONGRICH BUSINESS
BUILDING

Phase 4

TRAIN THE
TRAINER

Phase 5

MOVING UP
SEMINAR

Phase 6

LEADERSHIP
SEMINAR

1 DISTRIBUTORS RECRUITMENT
1. Longrich Business showcase LBS
2. Longrich Product party
3. Longrich Home Party
4. 1 to 1 or 2 to 1 presentation
7

2 LONGRICH BUSINESS ORIENTATION

1. 8 Hours program
2. 1 ST 4 hours Company , Product,
Comp Plan , Q & A session
3. 2 nd 4 hours 90 days Game Plan,
10 pitfalls of Network Marketing

3 LONGRICH BUSINESS BUILDING

1. How to effectively organize home party
2. How to effectively sell Longrich products
3. How to effectively build your network
4. How to be an effective MLM leader

3 LONGRICH BUSINESS BUILDING

5. How to present LBS
6. Effective Communication
7. Finding prospects + mastering cold call
8. Effective Negotiation techniques

4 TRAIN THE TRAINER

How to be an effective speaker and
presenter

2017
MAKE
LONGRICH
GREAT

5 MOVING UP SEMINAR
1. 5 Diamond Boot camp
2. 6 Diamond Boot camp
3. 7 Diamond Boot camp

6 LEADERSHIP SEMINAR
1. CEO Boot camp
2. Ultimate Leadership and Business
Strategies
3. Massive Duplication Theory +
Practice

HOW TO
EFFECTIVELY
BUILD YOUR
NETWORK
Presented by LIBA
15

V2.0

1. Not learning enough will & can

contribute to failure, you cannot
make it because you do not know
how to do & what to do
2. Why dont you know how & what to
do? Because you dont learn
enough. Learning is what contribute
to success
3. People fail because they dont learn
enough.period

THE TRURTH OF NETWORK MARKETING

1. No need to move mountains of products - Not a selling profession
2. Build solid network of distributors no network, no income
3. Move + influence people more of a training and teaching
profession
4. Educate + duplicate down the line monkey see monkey do
everyone follows the same system

THE RIGHT WAYS TO BUILD NETWORK

1. Sponsoring / recruitment of new downliners

2. Sorting them out product user or business
builders
3. Train them show them the way & direction
4. Work with them guide them
5. Teach them the right ways to build business
from day 1
6. Make sure they are independent after 90
days upon joining the business

WHAT TO TRAIN THEM

1. The truth of Network Marketing business right
perspective instead of misconception
2. Company , products, Compensation Plan
3. 90 days Game Plan
4. 10 pitfalls of Network Marketing
5. How to present Longrich Business
Opportunity start with table talk / 1 to 1
presentation
6. How to use relevant Marketing tools to build
their business

TRAIN THEM TO PRACTISE THE FOLLOWING

1. Be a 100% user of companys products
2. Always re-plenish their name list never run out of
prospects
3. Must attend meetings to learn use all the training
facilities also events + functions
4. Master the ABC PRINCIPLE
5. Get the latest news from the company promotion
campaign , activities schedule and spread them
6. Read, listen , watch educational materials books, audio
/ visual clips use all the books + training literatures
7. Keep close touch with the upliner + downliners

HOW TO LEAD YOUR

NETWORK

21

IN A NUTSHELL

1. If you love your downliners discipline them,

be strict + demand them to grow + monitor

their progress build lions not sheeps out of
them
2. Let them grow because of you whipping them
shape is the best you van do for them
3. Be a great and caring coach time to work and
time to play
22

HOW TO LEAD YOUR NETWORK

1.Leadership by example treat others like you
treat yourself
2. A leader is the head + shoulder of the team

23

HOW TO LEAD YOUR NETWORK

1.

Build training + communication within the group, convey

work ethic and team culture and common goals to every
team member.

2.

A rich team culture and work ethic training will enable the
team
members to perform at their best

3.

ultimately upgrade the fighting power and bring out the best
of the team
24

HOW TO LEAD YOUR NETWORK

3. Ask team members 4 questions a) What is your dream
b) How far r u from your dream
c) To achieve your dream, how hard r u
prepared to work
d) What do you want the team to do for
you
25

HOW TO LEAD YOUR NETWORK

1. Human oriented leadership + management
2. Think from others perspective put yourself
in their shoes
3. Enhance relationship within the network
4. Be objective see things from different
angle
5. Agree to disagree

26

HOW TO LEAD YOUR NETWORK

5.Let the team members have

crystal clear goals and the
ways to fulfill their goals as
well as increase efficiency
27

HOW TO LEAD YOUR NETWORK

1. Lead + control help team members
to solve problems by providing
solution
2. Maintain communication
understand what is going within the
team
3. Encourage team member to discuss
issues and provide new ideas
28

HOW TO LEAD YOUR NETWORK

7. A Leader must learn to
1. Open 2 eyes discover talents and the
strengths of team members
2. Close 2 eyes Dont interfere what had
been delegated, dont listen to
rumours
3. Open 1 eye/close 1 eye Do not go on a
witch-hunt , just point out where the
mistakes are and remind them not to
repeat the same mistakes
29

HOW TO LEAD YOUR NETWORK

8. Believe in them
Saying I have faith in you, you can do it
is much better than saying You have
to do itas there is trust in your team
member
Let them feel they are respected have
sense of mission + responsibility will go
all out to accomplish 30
the tasks given

HOW TO LEAD YOUR NETWORK

9. Leverage
Leverage on the strength of others
instead of trying to do everything
yourself
When more people are willing to lend their
hands the team will achieve great success

31

HOW TO LEAD YOUR NETWORK

10. To lead your team with clear goals ,

desire, determination, focus on the
tasks in hand

To maintain good form at all time

32

HOW TO STRENGTHEN TEAM

SYNERGY

33

GOLDEN RULE
In Network Marketing, we need to duplicate the right
concept - positive mental attitude, patient as Rome
wasnt built in a single day, building strong foundation,
be cool at all time

Never do anything that cannot be duplicated

34

HOW TO STRENGTHEN TEAM

SYNERGY

1. Set development direction & goals

Follow them to move towards the right

direction
Let the goals drive them
List out the advantages of goal setting
Continue to encourage the U CAN DO
35

HOW TO STRENGTHEN TEAM

SYNERGY
2. GOAL ANALASYS
Different goals for different level of
downliners
According to their ability & capacity
Goals must be realistic yet challenging
Goals must come with deadline
36

HOW TO STRENGTHEN TEAM

SYNERGY
3. Reward and recognize those who
achieve their goals

Always pat their shoulders and tell

them that they have done a great
job
Catch people doing things right
37

HOW TO STRENGTHEN TEAM

SYNERGY
4. LEAD THE TEAM
TO ACHIEVE GOALS

When downlines fail to perform Eveluate the cause

instead of blaming them get to the bottom of it

It could be wrong candidate , fail to provide guidance &

direction, lack of strategy , downlines dont really know
what to do

1 or 2 perform badly the fault lies with them but may

perform badly it could be the leaders fault
-it is the leaders responsibility of lead and guide

his/her team members to success bad result = bad

income
38

HOW TO STRENGTHEN TEAM

SYNERGY
5. COMMUNICATE , COMMUNICATE ,
COMMUNICATE
Seek first to understand then to be
understood
Dont jump into conclusion seek the truth
first
Never make mountain out of a molehill resolve
matters instead of magnifying
problems
39

HOW TO STRENGTHEN TEAM

SYNERGY

6. BUSINESS CUM PLEASURE WORK HARD &

PLAY HARD
Organise outings ,short trips, party , Karaoke
session, pot luck + other fun activities
Have balance time for business & time for fun
Create sense of belonging within the team
Strengthen solidarity + harmony
40

TEAM STRENGTHENING

41

1.

GRATITUDE

Be grateful to your Leader and Sponsor There

was no opportunity without them and you could
not grow without them
Be grateful to your partners :
Team = success- not doing it all by yourself
Make sure there is 1 vison,1 direction,1 mind, 1
heart stay united to achieve common success
42

2. POSITIONING

Positioning determines the mind

framework
The mind framework determines
planning + execution
Planning + execution determines the
outcome
43

3. LEARNING

Continuous learning will enable

you to be a better Leader and
person Through learning you
become a Pro and expert this
will lead you to great success
44

4. CHANGE

It takes wisdom to choose &

courage to change
Change is painful but failure to
change will be disastrous
CHANGE FOR THE BETTER
45

5. DUPLICATION
a) Duplication is the key success
factor in Network Marketing
b)Make your downliners better
than you , if not as good as you
then you will be more successful
c) Build more speakers and Leaders
46

6.FOCUS
Do not get side-tracked along the way

Focus on network building and

go all out until you achieve your
set goals.
Winners never quit & quitters
never win
47

7. ROLE MODEL
Train travel fast all due to the locomotive
that pulls it

Leadership by example

Do unto others what you want others to do

unto you

Practise what you preach

48

8. CO-ORDINATION
Detail co-ordination Leader must monitor
team situation at all time solve problems
whenever they arise healthy team growth

Total co-ordination Communication between

Sponsor & Leader Report situation in time to
ensure steady & healthy team growth

49

9. CONNECTION & SOLIDARITY

1. Upline / downline relationship like parent / children
relationship respect your upline and love your
downline
2. Sideline relationship like siblings relationship
mutual respect among each other helping each other
out resolve misunderstanding or problems amicably
3. Focus on solution instead of problems

50

10. THE MIND FRAMEWORK

The mind framework determine

the speed and degree of success
Big mind framework = Big
success
Small mind framework = small
success
51

3 CONCLUSION OF NETWORK MARKETING

1. Low level of success - Convert product brand +
quality - You look younger + you feel healthier
2. Medium success - Earn good income extra
few thousands or 10s of thousands per month
Make new friends improved lifestyle
3. Great success - Change your destiny
Realisation of your personal dream Helping
others Uncommon freedom
52

2017
MAKE
LONGRICH
GREAT

HOW TO BE AN
EFFECTIVE MLM
LEADER


1. Not learning enough is what
contribute to failure, you cannot
make it because you do not know
how to do & what to do
2. Why dont you know how & what to
do? Because you dont learn
enough. Learning is what contribute
to success
3. People fail because they dont learn
enough.period

Leadership

1/25/17

56

Leadership

Leadership denotes taking action and getting results.

57

Leadership
Dynamic leadership
influences the attitudes of the
people being led!
Leaders must be charismatic,
inspirational, respectful, and
stimulating when leading!
58

Leadership
Leadership is defined as influencing others to
work diligently toward achieving their goals.
1. Clearly stating your vision!
2. Explaining your plan for attaining your vision!
3. Instilling confidence and optimism!
4. Expressing confidence in those you lead!!!

59

The function of leadership?

Leading people
Influencing people
Commanding people
Guiding people
60

61

Types of Leaders
Leader by the position achieved
Leader by personality, charisma
Leader by moral example
Leader by power held
Intellectual leader
Leader because of ability to accomplish
things

62

Managers vs. Leaders

Managers

Leaders

Focus on things

Focus on people

Do things right

Do the right things

Plan

Inspire

Organize

Influence

Direct

Motivate

Control

Build

Follows the rules

Shape entities
63

Common Activities
Planning
Organizing
Directing
Controlling

64

Planning
Manager
Planning

Leader
Devises strategy
Sets direction
Creates vision

Budgeting
Sets targets
Establishes
detailed steps
Allocates resources
65

Organizing
Manager
Creates structure

Leader
Gets people on
board for strategy
Communication

Job descriptions
Staffing
Hierarchy

Networks

Delegates
Training
66

Directing Work
Manager
Solves problems

Leader
Empowers people

Negotiates

Cheerleader

Brings to consensus

67

Controlling
Manager
Implements control systems

Leader
Motivate

Performance measures
Identifies variances

Inspire
Gives sense of
accomplishment

Fixes variances

68

Leadership Traits
Intelligence
More intelligent
than non-leaders
Scholarship
Knowledge
Being able to get
things done
Physical
Doesnt see to be
correlated

69

Personality
Verbal facility
Honesty
Initiative
Aggressive
Self-confident
Ambitious
Originality
Sociability

Leadership Behaviors or Styles

Autocratic style of leadership
A leader who centralizes authority, dictates work methods,
makes unilateral decisions, and limits employee participation
Democratic style of leadership
A leader who involves employees in decision making,
delegates authority, encourages participation in deciding work
methods and goals, and uses feedback to coach employees
A democratic-consultative leader seeks input and hears the
concerns and issues of employees but makes the final decision
him or herself
A democratic-participative leader often allows employees to
have a say in whats decided
DEC 2, 2015

70

Continuum of Leader Behavior

71

Transactional versus Transformational

Leadership Behaviors
Transactional Leadership Behaviors
Leadership actions that focus on accomplishing the tasks
at hand and on maintaining good working relationships
by exchanging promises of rewards for performance.

Transformational Leadership Behaviors

Leadership actions that involve influencing major
changes in the attitudes and assumptions of organization
members and building commitment for the
organizations mission, objectives, and strategies.
72

Core Tasks
Create Momentum
Master technologies
of learning, visioning, and
coalition building
Manage oneself
73

Create Momentum
Learn and know about company
Securing early wins
Foundation for change
First set short term goals
Vision of how the
When achieved make a
organization will look
big deal
Build political base to
Should fit long term strategy
support change
Modify culture to
fit vision

Create Momentum
Build credibility
Demanding but can be satisfied
Accessible but not too familiar
Focused but flexible
Active
Can make tough calls but humane

Master Technologies
Learn from internal and external sources
Visioning - develop strategy
Push vs. pull tools
What values does the strategy embrace?
What behaviors are needed?
Communicate the vision
Simple text - Best channels
Clear meaning - Do it yourself!

Enabling Technologies, cont

Coalition building

Dont ignore politics

Technical change not enough
Political management isnt
same as being political
Prevent blocking coalitions
Build political capital

77

Manage Oneself
Types of help

Technical
Define your leadership style
Political
Get advice and counsel
Personal
Advice is from expert to
Advisor traits
leader
Competent
Counsel is insight
Trustworthy
Enhance your status

Be self-aware

78

20 TIPS TO BE AN MLM
LEADER

THE 10 COMMANDMENTS
OF LEADERSHIP

1. YOU MUST REMAIN OPTIMISTIC

Since your followers look to you for

leadership, thou must not let your
worries and concerns cast a black cloud
over everyone else, for that way lies
certain failure.
102

2. YOU MUST SET A CLEAR DIRECTION

If You would be a leader, You must create a

vision in the minds of your followers when
you are leading them. Fail at this, and your
organization will wander into the wilderness.

103

3. YOU MUST CREATE A WORKABLE PLAN

While no plan should be engraved in stone

and plans should be amended when
conditions change, if you have failed to
plan, then actually you also planned to fail
without you knowing it

104

4. YOU MUST SECURE ENOUGH RESOURCES

While it is written truly that faith can

move mountains, that faith must be
accompanied by the necessary
resources and the people who know
how to use them.
105

5. YOU MUST LISTEN ATTENTIVELY

MORE THAN YOU TALK

Leadership does not consist of only

giving lectures and then issuing orders.
Leadership consists of understand what
others desire and harnessing that desire
to serve the common good.
106

6. YOU MUST NEVER HOLD MEETINGS

WITHOUT ANY AGENDA

Before each meeting send out an agenda

defining what will be discussed and for
the objective of the meeting. Then adhere
to the agenda as if the productivity of the
entire team depended on it.
More often than not it does.
107

7. YOU MUST NEVER CRITICISE IN PUBLIC

Though your followers consist of

fools and inefficient people, public
shaming creates resentment. Should a
follower deserve a reprimand,
provide it in private where there is no
one else presents.
108

8. YOU MUST NOT ASK YOUR FOLLOWRS TO

DO SOMETHING THAT YOU YOURSELF
ARE NOT WILLING TO DO

Truly great leaders, should they see a scrap

of litter on the floor of a hallway, will bend
down, pick it up and throw it into the trash.
Lead by example instead of just shouting out
instructions + tell people to do things that
you yourself will not do
109

9. YOU MUST DELEGATE RESPONSIBILITIES

TO YOUR FOLLOWERS

If you insist upon making every final

decision, the progress of your
organization will grind to a halt.
If you cannot delegate, you have no
business pretending to be a leader.
110

10. YOU MUST GIVE YOUR TEAM THE CREDIT

True leaders accept the blame when things go

awry and take no credit when things go right.
Your rightful reward will the love and
commitment of those who continue to work
for and with you.
111

THANKS FOR
YOUR COMING

2017 MAKE LONGRICH GREAT