Professional Documents
Culture Documents
COMMUNICATION SKILLS
INTRODUCTION:
The term 'Communication' has been derived from the
Latin word 'communis' that means 'common'. Thus 'to
communicate' means 'to make common' or 'to make
known'. This act of making common and known is
carried out through exchange of thoughts, ideas or the
like. The exchange of thoughts and ideas can be had by
gestures, signs, signals, speech or writing. People are
said to be in communication when they discuss some
matter, or when they talk on telephone, or when they
exchange information through letters.
It is the transfer of information from a sender to a
receiver with the information being understood by the
receiver.
A proper understanding of information is one very
important
aspect of communication
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PURPOSE OF COMMUNICATION
Establish goals.
Develop plans for achievement of goals.
To effect change, internal functioning &
influence actions
Organize human and other resources in the
most effective and efficient ways.
Select, develop and appraise members of the
organization.
Lead, direct, motivate and create a climate in
which people want to contribute.
Control performance.
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TYPES OF
COMMUNICATION
COMMUNICATI
ON
WRITTEN
COMMUNICATION
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ORAL
COMMUNICATION
History of Written
Communication
Historians generally agree that causality is central to
historical writing. The fact that many school history
students have difficulty handling and expressing causal
relations is therefore of concern. That is, whereas
historians tend to favor impersonal, abstract structures
as providing suitable explanations for historical events
and states of affairs, students often focus on human
wants and desires.
The author argues that linguistic analysis can offer
powerful insights into how successful students use
grammar and vocabulary to build different types of
causal explanations as they move through secondary
schooling.
In particular, the author shows how functionally
oriented linguistic analysis makes it possible to
discriminate
between narrative and analytical
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Importance of Written
Communication
Written communication involves the use of written words to
send a message from one point to another. Written
communication is important for any business entity to carry
out the daily business activities.
It helps in maintaining records of business transactions.
Written communication like brochures and catalogs help
companies to showcase their products effectively.
Print advertisements help to market products.
Written documents can serve as evidence in a court of law if
and when required.
Written words are believed more than spoken words. It's just
human psychology to believe something that we see in writing
than something someone says
Personal written communication like letters, emails, post
cards, greeting cards, etc., have their own charm and special
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meaning to the
ones
sending and receiving them.
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Written Communication
Advantages
Disadvantages
Time consuming
No guarantee how
reader will interpret
it
Permanent in nature
Costly process
Lack of clarification
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Lack of feedback
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Oral Communication
Advantages
Disadvantages
Lack of time
Ample scope
Economic in nature
Misunderstanding
Feedback
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Conclusion of Written
Communication and Oral
Communication
o Written communication is very common in business
situations, so it is important for small business owners
and managers to develop effective written
communication skills.
oOral communication describes any type of inter-action
that makes use of spoken words, and it is a vital, integral
part of the modern business world. For oral
communication to be effective, it should be clear,
relevant, tactful in phrasology and tone, concise, and
informative. A good oral presentation will include
transitional phrases to help listeners move through the
material, and will not be overly long or technical.
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H
T
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K
N
A
!
U
O
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