Professional Documents
Culture Documents
(AD)
Learning Objectives:
Radio Internet
Magazines Posters
Brochures Pamphlets
The Purposes
4. to attract people to .
5. to persuade people to .
The Content:
Objective and honest
Brief and clear
Not to offend other products or producers
Attracting many people
What does an ad consist of?
2. The
1. The Name Selling Point
of the of the
Product Product
ADVERTISEMENT
3. How to 4.
Get the Interesting
Product Design
Types of An Ad (based on the media)
1. Written Advertisement
Classified Ad Column Ad
2. Advertorial Advertisement
This ad is bigger than the written ads. The picture and the font are
bigger than in written ads.
4. Electronic Advertisement
8 Video Ad
2 Expanding Ad
9 Map Ad
3 Polite Ad
10 Mobile Ad
4 Wallpaper Ad
11 Email Ad
5 Trick Banner
6 Pop - Up
Types of An Ad (based on the function)
1. Announcement Ad
The Ads aim to tell something to the readers. For example is a familys
ad of birthday, marriage, death, etc.
2. Invitation Ad
The Ads aim to offer a product or a service. These ads are sometimes
placed by companies.
Exercises