Marketing Ethics & Social

Responsibility

Prepared By:- Prabal Pradhan

Ace Institute of Managment
 INTRODUCTION
Being Human Foundation is a registered
charitable trust set up by Salman Khan for
helping the cause of the underprivileged.

A portion of the sales go to a worthy cause

supporting the underprivileged.

The Foundation has two focus areas:

Education and Healthcare.
 MARKETING MIX STRATEGY
The marketing mix is a business tool
used in marketing and by marketers.

IT IS ASSOCIATED WITH 4PS

1. Price
2. Promotion
3. Product
4. Place
 1. Price
Although the price of Being Human
clothing is expensive than other
company clothing but people buy
their clothes because Being human
use their money for CSR.
 2. Promotion
Being human does it sales promotion
through magazine, media, by
conducting different programs,
connecting through social networking
sites such as facebook.

Sale promotion is done by the

Salman Khan who is one of the
leading actor of bollywood.
 3. Product
They use the best, pure and organic
cotton to make their clothes.

They are providing their product in

different size, color, and design.
 4. Place
Being Human has opened its first authorized
store in Nepal at Rising Mall in Kamladi.

Then they open stores at Labim Mall,

Pulchowk and at Capital Building,
Durbarmarg.

Also, plans to expand Being Human stores to

other part of the country including Pokhara
Trade Mall, Chipledhunga, Pokhara.
MARKETING SEGMENTATION
Market segmentation is the process that
companies use to divide large
heterogeneous markets into small markets
that can be reached more efficiently and
effectively with products and services that
match their unique needs.

Being human focuses on different age group

(children, teenage, adult), gender (male and
female), styles (casual, formal, party wear,
sporty wears).
 MARKET TARGETING
A target market consist of a set of buyers who
share common needs or characteristics that the
company decides to serve.

THEY HAVE USED UNDIFFERENTIATED MARKETING

STRATEGY

Targets the whole market with one offer.

Mass marketing

focuses on common needs rather than what's different

 PRODUCT POSITIONING

Productposition is the way the

product is defined byconsumers on
important attributes theplace the
product occupies in consumers'
minds relative to competing
products.
 BRAND STRATEGY
Building strong Brands

1. Brand Positioning

2. Brand Name Selection

3. Brand Sponsorship
 1. Brand Positioning
Being Human position the brand
onbeliefs and values.

Being Human has a unique, credible

and sustainable position in the mind
of the consumer.
 2. Brand Name Selection
Word Being Human is easy to
pronounce, recognize, and remember

Being Human is easily translate

intoforeign languages

Brand is registered.
 3. Brand Sponsorship
Being Human is licensed brands.

The leasing of a brand name to a

company other than the owner of
that particular brand.
 MARKETING CHANNEL
Direct selling is the marketing and selling of
products directly to consumers away from a
fixed retail location.

The manufacturer or wholesalers use more

than one channel simultaneously to reachthe
end user.

There are different intermediary that offers

intermediation services between two trading
parties.
THANK YOU !!