Professional Documents
Culture Documents
Ltd
• AVEO
• AVEO UVA
•BEAT
•CAPTIVA
•CRUZES
•OPTRA
MAGNUM
•SRP
•SPARK
•TAVERA
Swot Analysis
• S – STRENGTH
• W – WEAKNESS INTERNAL
• O - OPPORTUNITIES
• T – THREATS EXTERNAL
STRENGTH
• General Motors Corporation is the largest automobile manufacturer in the world.
• GM strengthened its presence in India with new product launches Chevrolet
Optra in 2003 and Chevrolet Tavera (Multi Utility Vehicle ) in 2004.
• General Motors India to showcase six new products/concepts at the 2010 Auto Expo :-
Chevrolet Camaro , Chevrolet Spark Electric, Chevrolet Aveo Sedan (CNG) , Chevrolet
Captiva Xtreme, 2010/11 Chevrolet Volt Production Show Car, Chevrolet Camaro,
Chevy WTCC Cruze,
• TECHNOLOGY POTENTIAL