Professional Documents
Culture Documents
Introduction
World largest food and beverage company
Annual sales
Total Brands
HISTORY
• Founded by Henri Nestle in 1866.
ORGANISATION HIRARCY
Executive board
Frits van Dask, EVP of Asia, Oceania, Africa, Middle East divisions
1) 2) 3)
4) 5) 6)
Recruitment
1) graduates
Sales Officer Trainees
Technical Management Trainees
Technical Trainees
2) professionals
Management Trainees
3) Finance and Control Trainees
Marketing Strategy
Branding strategy
Marketing Mix
1) Product
2) Price
3) Place
4) Promotion
COMPETITORS ANALYSIS
SWOT ANALYSIS
1)Strengths
2) Weaknesses
3) Opportunities
4) Threats
Finance & Control
IP Management @ Nestlé - 2nd March 2007
Nestlé
Others
70
60
50
40
30
20
10
0
Kellogg's
Kraft Foods
Coca-Cola
ConAgra
Schweppes
Unilever
Cadbury
PepsiCo
Mills
Danone
General
Nestlé
Mars
Sara Lee
Facts and figures
6 worldwide strategic
corporate brands
6'000
Managed by Center IP
82'000 Department in co-
operation with the
Strategic Business
Strategic Units ('SBU's) and the
365
RIPA's
20 Finance & Control
IP Management @ Nestlé - 2nd March 2007
...Chocolates...
Example:
Trademark infringement
+ Unfair competition
• Students Source
Financial analysis
Dec ' 07 Dec ' 06 Dec ' 05 Dec ' 04
Sources of funds
Owner's fund
Loan funds
Unsecured loans - - - -
Fixed assets
Notes:
P&L ACCOUNT
Dec ' 07 Dec ' 06 Dec ' 05 Dec ' 04
Income:
Expenses
Expenses capitalised - - - - -
Preference dividend - - - -
31 Finance
Finance
& Control
& Control