STRATEGIC HUMAN

RESOURCES MANAGEMENT
Professional Qualification in
Human Resources Management
Module 1

C H Liyanage, MBA(Aus),NDHRM,MIPM,MIM(SL)
 ORGANIZATIONAL CHANGES
21ST CENTURY
Performance oriented culture
Restructuring/Re-engineering
Team working
Learning & Growth
Power shift ( Micro & Macro levels)
Flexibility
Gen Y

...

 TRANSITION OF
HRM
Operational to Strategic
Qualitative to quantitative
Short-term to Long-term
Administrative to consultative
Functionally oriented to business
oriented
Reactive to proactive
Internally focused to
externally/customer focused
 COMPETITIVE ADVANTAGE
Advantage over competitors gained by
offering consumers greater value, either
by means of lower prices or by
providing greater benefits & service
that justifies higher prices
 COMPETITIVE ADVANTAGE
Access to natural Today..
resources

Economy of scale
Technology

Control of supply

chain




 Strategy

Tactful ideas & actions to

conceive & secure the future of
the organization/activity
Long term tactical plan
STRATEGIC MANAGEMENT

Systematic process of defining

organizational vision ,mission &
objectives & determining
strategies to achieve
organizational excellence
 MODEL OF STRATEGIC
MANAGEMENT PROCESS
Establish a vision
Mission & Objectives
Environmental Scanning
( External/Internal)
Strategy Formulation
Generate /evaluate/select strategies
Strategy Implementation (Execution)
Evaluation, Monitoring & Control
 SWOT ANLYSIS
STRENGTHS OPPORTUNITIES
Own strength vs Potential
Competitors opportunities
Competencies arising in PESTILE
Fulfillment of THREATS
customers needs Potential
WEAKNESSES opportunities
Own weaknesses vs arising in PESTILE
Competitors
Bank, Supermarket,
TV Channel,
Restaurant
JOHARI WINDOW
Joseph Luft & Harry Ingram
Definition-
strategic human resource
management
The linking of HRM with strategic
goals & objectives in order to
improve business performance
& develop organizational
culture which foster innovation &
flexibility..
 LEVELS OF STRATEGIES
Corporate
Growth- Expansion/Forward & Backward
Integration/Diversification
Stability
Defensive Turnaround/
divestiture/liquidation
Business
Cost Leadership/Differentiation /Focus
Functional
Tactical
 STRATEGIES..
Geographic expansion
Diversification
Mergers & Acquisition
Product development
Market penetration
Retrenchment
Liquidation
Joint venture
 FORMULATION OF HR
STRATEGIES
Setting the strategic direction
Designing Human Resource Management
System
HR Planning
Filling HR gaps
Performance Management
Effective Recruitment & Selection procedure
Training & Development
Effective compensation Management
ASSIGNMENT
Your company has planned to open
up a new business venture in
collaboration with a leading car
manufacturer in Beijing. What are the
HR strategies you adopt as Head of
HR to attract the talented individual
to your company to achieve business
strategies.
MODELS OF STRATEGIC HRM
ASSIGNMENT
BOD decided to establish a 500 bed
hospital in Colombo City in Dec 2016
and you were directed to establish a
strategic plan to hire the adequate
nurses for the business venture.
Discuss your plan with key steps