Professional Documents
Culture Documents
Group 2
Anugraha Kabra FT174018
Akhil Vasudevan FT174005
Vivek Kumar FT174101
Deblina Mukherjee FT171036
Ruchir Thakkar FT173074
Rishabh Gupta FT174069
Ramika Batra FT171073
Amar Karam Chandani FT173011
Gaurav Kumar FT174028
Uttiya Saha FT174096
Nityam Goel FT174050
Company Timeline
Changed name to Birla AT&T Communications Limited following joint venture between Grasim
Industries and AT&T Corporation.
1996
Migrated to revenues share license fee regime under New Telecommunications Policy ("NTP")
1999
Timeline Contd
Merged with Tata Cellular Limited, thereby acquiring original license for the Andhra Pradesh Circle.
2000
Acquired RPG Cellular Limited and consequently the license for the Madhya Pradesh (including
Chattisgarh) Circle
Changed name to Birla Tata AT&T Limited
2001 Obtained license for providing GSM-based services in the Delhi Circle following the fourth operator
GSM license bidding process
Changed name to Idea Cellular Limited and launched "Idea" brand name
Commenced commercial operations in Delhi Circle
2002 Reached the one million subscriber mark
Completed debt restructuring for the then existing debt facilities and additional funding for the Delhi
Circle.
Acquired Escotel Mobile Communications Limited (subsequently renamed as Idea Mobile
2004 Communications Limited)
Reached the four million subscriber mark
First operator in India to commercially launch EDGE services 2005
Timeline Cont
Subscriber base as on December 31, 2005: 6,473,962
2005 Reached the five million subscriber mark
First operator to announce the launch of Mobile Number Portability, have been the Top gainer ever since
the service was launched.
Launched 3G in 10 circles Andhra Pradesh, Gujarat, Haryana, Himachal Pradesh, Jammu & Kashmir,
2011 Kerala, Madhya Pradesh and Chhattisgarh, Maharashtra and Goa, Uttar Pradesh (East), Uttar Pradesh
(West).
launch of affordable 3G smartphones.
2013 Became the 3rd largest mobile operator in India in subscriber terms as well
!dea Heaven!
What an !dea Sirji!
Dial 121 IIN: !dea Internet Network
2009 201
0
2014 2016
Idea Exchange
This ad begins with a conversation between an
Idea Do the 121 Indian mother and her grown up busily employed
son. While the mother looks forward to spending
Idea Cellular has once again come up time with her son in her old age and expects a call
with an innovative campaign to promote as he leaves for the office. Son being the busy
its my idea showroom services, it man, tends to ignore her request by being
features the common man dancing on indifferent and saying he has too much of work to
Do the 121 soundtrack. even attend or make calls on personal front. The
father does the trick and swaps their phones. This
results in mom getting all calls all day on her son's
mobile & she realizes that her son is actually too
2014
No Ullu Banaoing!
In latest ad for the promotions of its mobile internet "No ullu banaoing", telecom operator Idea
Cellular portrays the benefits of instant access to internet to expose liars and cheats. They also
had an anthem.
2015
Easy
II With the aim Share
to develop the mobile internet
A teenage boy N
sitting at his father's shop category, brand Idea came up with the
fulfils his dream of becoming an engineer concept of sharing internet through its Easy
taking help of IIN. A chef becomes a Master Share campaign riding on the broader theme
Chef, opens his own restaurant and vows his of 'India Share Karega, India Care Karega'.
success to IIN. A home-maker finds a way to The campaign kicked off with a series of TVCs
realize her incomplete dream through IIN. that highlighted the reality of people's busy
lives and their belief that, today, they can
make a contribution to society only by way of
2016
Sponsorship
Ads on Walls
CSR Activities
With itsEasy Share campaign, Idea Cellular; created a platform to enable mobile internet users of the
country to share data for the benefit of children. On the completion of this campaign, Idea handed
Easy share over 2450 GB worth of mobile internet to the NGOs Room to Read and Society for All Round
campaign Development (SARD) pledged by mobile users for the cause of supporting child education.
To create awareness and gain the support in maximum numbers, Idea introduced various properties
India on digital like a shareable website and on radio India sharing Season to catalyze this
Sharing movement that could make a difference in the lives of several children
Campaign Company has in the past reduced the size of its SIM-card pack twice to come to the current pico
& SIMs and thereby reducing plastic usage by more than 70%.
environmen
t activity Consciously expanded its network coverage and invested in the strife ridden Naxalite belts of Chhattisgarh,
Interior Jharkhand, Maharashtra and Andhra Pradesh as well as into tribal and economically depressed regions of other
Rural states to promote inclusiveness and to make available to those citizens of our country the advantages of mobile
Inclusion communication.
and social Through the year several blood donation camps were organized by its offices across cities in India as well as
welfare specific visits to houses and schools for underprivileged were organized on the occasion of Womens Day, etc.
During the Joy of Giving week, employees donated a total of around ` 7.8 lacs in cash and 350 cartons of clothes
and other items for the lesser privileged.
Critique & Suggestions
Suggestions
Change of Face required
Should have a rustic look (Nawazuddin etc)