Implementation in e-commerce

Presented by:

Group 9

Shubham Bhadauria E007

Alokdeep Dasgupta E012
Sohan Choudhuri E009
Ravi Kiran E032
Abhinav Sharma E051
Ritesh Sinha E054
WHAT IS AGILE
Agile Development is an umbrella term for several iterative and incremental software
development methodologies. It has two main units of delivery which are releases and
iterations

NEED OF AGILE IN e-commerce

Dynamic Content Creation
- seamlessly swap contents in and out
- update the landing page continuously

Facilitate integration of new technologies

- integrate new features into e-commerce experience
- keep up the incremental innovation

Easy of new market entry

- customization of localized content
- support multiple payment options

Sensing and Communication

- gauge the change in customer preferences
- pass the information to the decision makers rapidly
RECOMMENDATIONS

Platform Adoption
- with more agility being adopted, expenditure on platform has increased. Cloud to be
beneficial in long run
Landing Pages
- 3-4 changes/week: use home customized platform; 2/week: use cloud/on premise
Prioritize the requirements
- based on stakeholder requirement. Helps in better ROI
Document continuously
- documentation to be carried out with rest of the solution in parallel to the project
life cycle
Decide architecture in the start
- do a high level architectural modeling to select a viable business strategy
Keep short teams
- collaboration becomes easy
Continuous testing and Improvement
- helps find faults early. Lets you know if any defect in architecture. Testing
data can be used as feedback for other iterations
RESEARCH AND ANALYSIS
L2 Intelligence report on e-commerce agility observation of 82 brands.

2.3 2.1 3.2

FEW EXAMPLES

Transitioned from waterfall model to

Agile - 4 hr full site deployments twice
Slow and painful site
a week, follows continuous delivery
updates led to crash
practices with more projects in the
pipeline
Agility through Integration of new
technologies

The brands relative site performance was 57

percentile at the time of the re-platforming
Kiehls migrated onto cloud platform in 2010
The site performance moved to 97 percentile
over the course of next five years
The brand introduced a short diagnostic quiz
called Routine Finder that incorporates
several advanced filters to solicit basic
information from the consumer
Agility through Integration of omni channels

Macys e-commerce channel grew

significantly through improvements to site
navigation and omni-channel capabilities
The e-commerce channel grew by 41 percent
in 2012(11 percent of total sales
Features such as buy online/pick up in-
store, in-store inventory visibility and
filtering stores by product category or
service enforced the brands acceleration
towards omnichannel orientation and increase
customer confidence
Thank you