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Our tagline
We capture your best moments, with our wow technology
So, just hear the beep/vibration and take your phone out
to get clicked.
How does it work?
The special sensors are installed in this model, to detect
the mood of an individual based on the excitement levels.
Segmentation
Indian Market Mostly youth
Targeting
Mass Marketing with the help of :
1. Social Media
Positioning -
Use of catchy jingles
Positioned as a symbol of happiness and
celebration thereby boosting sales.
Through Ad campaigns.
Extensive distribution network (Both offline &
online)
Differentiation -
First of its kind
OPPORTUNITIES
- Co-branding with other service
& manufacturing industries players in this market.
-Entry of Indian / foreign
-Technological advancements.
THREATS
SWOT
STRENGTHS
-New in the market
-Aggressive Marketing
- Less time involved in taking
pictures & uploading it your
sector.
social sites/apps.
- Little penetration in the rural
WEAKNESS