GROUP LEADER: SABA KHAN

ROLL. NO 17

OTHER MEMBERS:LAILA ROLL. NO 33

NAJWA ROLL. NO 75

BBA 4TH SECTION# A

ABDUL WALI KHAN

UNIVERSITY MARDAN
DREAM BAKERS
SAMPLE MARKETING PLAN
MAIN CONTENTS:
Executive summary
Situational analysis
Marketing strategy
Financials
Control
EXECUTIVE SUMMARY:
Dream bakers is a caf and a retail bakery
located in Mardan that is a city of Khyber
Pakhtoon Khwa Pakistan. The plan of Dream
Bakers is to attain and maintain the interest of
its customers with the broad variety of its coffee,
cakes, pastry and other products. It will build a
strong position in the city and then in the
country by offering its products at a competitive
price and quality products.
MARKET SUMMARY:
In the past five years, the development in
Mardan has grown tremendously with the
establishment of university, excellent medical
institutions and attractive residential programs.
People and investors are now attracted towards
this city which will help the Dream Bakers to
attract more customers. Currently the area is
served with small restaurants and coffee shops
but none of those restaurants carry the menu
items found at Dream Bakers.
TARGET MARKET:
Dream Bakers will serve all its customers lower,
middle and upper income by providing its
products with affordable prices and by rendering
services that will put a smile on the faces of its
customers. It will make no discrimination
between its customers
MARKET DEMOGRAPHICS:
Geographic:
Dream Bakers will focus on Mardan and
its near by areas. Some other bakeries are
already established in Mardan but they are not
providing most of the products which Dream
Bakers will be providing.
Demographics:

Dream Bakers will strongly focus on the

priorities of children and young people.
MARKET NEEDS:
Wants variety and flavor in its food.
Looks for speed of service

Wants an entertaining and fun experience

Insists upon a clean, friendly and attractive

environment.
MARKET TREND:
The market trend has changed from simple cakes
and samosa etc to designed cakes and other tasty
pastries which will be provided by the Dream
Bakers.
SWOT ANALYSIS:
STRENGTHS:
1. The talented bakers.
2. Competitive price and new marketing strategies.
o WEAKNESSES:
1. new in the market.
2. New setup.
. OPPORTUNITIES:
1. New bakery products in the area.
2. High quality products with reasonable prices.
3. Educated/degree holder bakers.
o. THREATS:
1. Low prices of competitors.
2. Experience of competitors in the market and best
advertisement strategies.
COMPETITION:

All
the bakeries and cafes in the area
are in competition with us.
VARIOUS MENU ITEMS:
pastry/deserts
Sandwiches

Soup

Soft drink

Coffee/tea

Designed cakes for celebrations

Cup cakes

Ice cream

Packed juices

Cookies.
CONT..
Apart from offering this menu, our bakery
will also provide some services such as
1. Wi-Fi for students.

2. Sound system(light music)

3. Free home delivery of orders.

4. Discount on large purchases

5. Loyalty cards for regular customers.

6. A separate room reserved for small parties.

KEY SUCCESS FACTORS:
Providing high quality products with customer
service.
Competitive pricing.

Ongoing employee/bakers education.

CRITICAL ISSUES:
For excellence and success Dream Bakers need to:
1. Monitor cash flow statement.

2. Establish its reputation.

3. Continuously update its products and

capabilities.
MARKETING STRATEGY:
MISSION:
Dream Bakers aims to offer high quality bakery
products at a competitive price to meet the demand
of middle to high income customers.
MARKETING OBJECTIVES:
1. To be leading a reputable bakery.

2. To provide good quality products.

3. To be competitive in the market.

4. To offer jobs.

FINANCIAL OBJECTIVES:
5. To generate minimum 30% revenue.

6. To become zero-debt bakery.

CONT..
TARGET MARKETS:
The main focus will be the consumers in mardan. It
will also focus on travelers that passes through
Mardan.
POSITIONING:
Dream Bakers position itself as a competent,
innovative and customer oriented.
OUR STRATEGIES:
We have a good variety of products.
In order to get long term relationship with our
customers we can also offer discount on the large
purchase orders i.e. volume discount.
Providing internet facility to our customers
especially students.
Music system and the television facility will also
be provided for entertainment.
Free delivery of orders to customers home.
MARKETING MIX:
PRICING:
Dream Bakers will offer superior quality products in
affordable prices.
DISTRIBUTION:
The distribution will also be through free home
delivery if the customers are willing to have their
desired products at their door step.
PROMOTION:
Creative designed banners at different spots in
Mardan.
Promotion through local radio.

Word of mouth.
CONT..
PRODUCTS/SERVICES:
Dream Bakers will not just focus on products that
it offers but also the bakery environment because
customers ( especially youth) seek for quality food
along with entertaining environment where they
sit.
CUSTOMER/CLIENTS:
Responsiveness and respect will be the key
relationship driver with its customers with a
focus of developing good relationship with
customer.
CONT
MARKETING RESEARCH:
Dream Bakers will continuously do research of
market to be up-to-date of customer preferences
and will get feedback from their customers.
FINANCIALS:
CONT:
CONT:
CONT:
CONTROLS:
The following areas will be monitored very closely
by Dream Bakers management;
1. Revenue: monthly and annual.

2. Expenses: monthly and annual.

3. Client feedback

4. Improvement in product/business.

IMPLEMENTATION:
. To achieve our desired goals and control budget
all the strategies will be kept in mind for
implementation.
CONT..
MARKETING ORGANIATION:
The founder will be responsible for the
marketing activities supported by one young
executive.
 FO R YOU R
THANKS
ATTE N TI O N
ANY QUESTIONS?