Professional Documents
Culture Documents
2. Its a simpler way of managing the rather confusing and elaborate reality of
audience-to-publisher relations through a simplification of the audience to its
bare minimums.
How are they profiled?
Age - What age are they and what might they be interested in as a result of that?
Gender - What gender are they? Would they prefer a product more aimed at said
gender?
Race - What racial background do they have? How might this affect the way they
perceive our products?
Socio-economic status - What general class are they? How much are they likely
to be able to afford?
Cont.
Sexual Orientation - How do they align themselves sexually? Might that be useful
for our product?
Mainstream or Niche? - Do they follow the mainstream in their tastes, or are they
more niche in their hobbies?
Psychographics
Psychographics are the measure in which we identify people on more than simple
base-level understanding of their background and tastes. It is the understanding of
the audiences mind and ideology to a degree far more specific than other
examples.
2. Adhere to said audiences tastes to a more base degree, and perhaps even
sway peoples likes and dislikes through said understanding of our audiences
values.
Examples:
Personality - Are they particular in the way they act? Are they fun loving? Easily
embarrassed? Easily scared? Ect.
Values - What ideas do they hold dear? Do they support specific ideologies
beyond a religion?
Attitudes - How do they perceive their entertainment? Are they one to take things
with stride, or are they rigid in their likes and dislikes?
Interests - What hobbies do they have? What are they passionate about?
1. Helps advertisers know where to focus their marketing too, and where to
expect certain audiences.