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Forecasting
Introduction
a statement about the future value of a
Forecast variablesuch as demand.predictions about
the future
Other forecasts are short term (plan the use of the system)covering
a day or weekimportant for planning and scheduling day to day
operations
Introduction
Why forecasting is important for operations
managers
Forecast
Forecast error
error isis the
the difference
difference between
between the
the
value
value that
that occurs
occurs and
and thethe value
value that
that was
was
predicted
predicted for
for a
a given
given time
time periodhence,
periodhence,
Error
Error == Actual
Actual Forecast
Forecast
e
ett =
=A Att -- F
Ftt
Forecasting accuracy
There are three commonly used measures for summarizing errors:
When
If managers must have a forecast quicklythey may have no
enough time to collect and analyze quantitative data.
When a new products will be introduced.
When no historical data are available or when it is obsolete
especially when political and economic conditions are
changing).
There are several techniques associated with judgment and
opinion; executive opinions, sales force opinions and
consumer surveys
Forecasts based on time series
A time-ordered sequence of observations taken at regular intervals
(hourly, daily, weekly, monthly, quarterly, annually)
Seasonal variations:..The forecast for this season is equal to the value of the
series last season. For example: the forecast for demand for product X this
summer is equal to the demand for product X last summer.
Trend variationsThe forecast is equal to the last value of the series plus or
minus the difference between the last two values of the series.
t-2 50
t-1 53 +3
t 53 + 3 = 56
Forecasts based on time series
Techniques for averaging:
Historical data typically contains a certain amount of random
variations arising from relatively unimportant factors.
Moving
Moving average
average
Weighted
Weighted moving
moving
average
average
Exponential
Exponential smoothing
smoothing
Forecasts based on time series
Techniques for averaging: Moving average
It uses a number of the most recent actual data values in generating a
forecastit can be computed using the following equation:
Forecasts based on time series
Techniques for averaging: Moving average
Example Compute a three-period moving average forecast given
demand for shopping carts for the last five periods.
Period Demand
1 42
2 40
3 43
4 40
5 41
moving
moving average
average with
with relatively
relatively few
few data
data moving
moving average
average based
based on
on more
more data
data
points
points points
points
Better responsiveness permit quick Smooth more but be less responsive to
adjustment to a step change in the real changesavoiding responding to
databut it will also cause the forecast random variations.
to be somewhat responsive even to
random variations.
The decision maker must weight the cost of responding more slowly to
changes in the data against the cost of responding to what might
simply be random variations.
Forecasts based on time series
Techniques for averaging: Moving average
The fewer the data point in an average, the more sensitive
(responsive) the average tends to be.
Forecasts based on time series
Techniques for averaging: weighted moving average
It assigns more weight to the most recent values in a time seriesfor
example, the most recent value might be assigned a weight of 0.4, the
next most recent value a weight of 0.3, the next after that a weight of
0.2 and the next of 0.1.
Note If is large
(near to 1), we quickly
picks up any changes in
demand however
this responds to noise
(unexplained sporadic
increase/decrease in
demand that might not
last very long).
Forecasts based on time series
ExampleCompare the error performance of these three forecasting techniques
using MAD, MSE and MAPE: a two period moving average, exponential
smoothing with = 0.1 for periods 3 through 11 using the following data:
Forecasts based on time series
Techniques for trend:
Analysis of trend involves developing an equation that will suitably
describe trend. Trend equation is an important technique that can be
used to develop forecasts when trend is present.
Forecasts based on time series
Techniques for trendtrend equation
For example:
Consider the trend equation Ft = 45 + 5t. The value of Ft when t = 0 is
45 and the slope of the line is 5which means that on the average,
the value of Ft will increase by five units for each time period.
If t = 10, then the forecast Ft is 45 + 5 (10) = 95 units
Substituting the values of t into this equation, the forecast for the next two
periods (at t = 11 and t = 12) are:
F11 = 699.4 + 7.51 (11) = 782.01
F12 = 699.4 + 7.51 (12) = 789.52
Associative forecasting techniques
It relies on identification of related variables that can be used to
predict values of the variables of interest.
For example: real state prices are usually related to property location
and square footage.; crop yield are related to soil conditions and the
amounts and timing of water and fertilizers applications.
Period 1 2 3 4 5 6 7 8 9 10 11
Units sold 20 41 17 35 25 31 38 50 15 19 14
unemployment 7.2 4.0 7.3 5.5 6.8 6.0 5.4 3.6 8.4 7.0 9.0
Associative forecasting techniques
1- plot the data to see if linear model seems reasonable
Associative forecasting techniques
2- check the correlation coefficient to confirm that it is not close
to zero:
r = -o.966
This is a fairly high negative correlation. Then the regression
equation is:
y = 71.85 6.91 X
Where
Y = dependent variable
X1 and X2= independent variables
b1 and b2= Coefficient for the two independent variables
a = Constant, the value of Y when X = 0