Professional Documents
Culture Documents
INC.
GROUP 6
Tanzina Islam
ID#10264016
2
PRESENTATION
OVERVIEW
Apple TV
iPad(Original,2)
iPhone(3G,3GS,4)
iPod(Classic,Nano,Shuffle,Touch)
Mini,Pro)
MAJOR
SOFTWARE
PRODUCTS
Mac OS X
iOS
iTunes
iWork
QuickTime
Safari
iLife
STORES AND SERVICES
Certifications iWork.com
iAd
THE EVOLUTION OF
APPLE INC.
The iMac
Released in 1998 Released in 2007
2 USB ports RAM: 4 GB
4 GB hard drive 320 GB hard drive
256 MB RAM
All in 0ne computer
LAPTOP EVOLUTION
MACBOOK AIR
SHREDDING DOWN
COMPUTER
Tablet PC
Released on April 3, 2010
Processor: A4
256 MB RAM
Bluetooth n Wi-Fi
Sold more than 300,000
units on that day and
reaching 500,000 by the
end of the first week.
OS X LION
PRESENT HITS
IPHONE 4
IPAD 2
MACBOOK WHEEL !!!
AND THE UPCOMINGS..
Differentiation Strategy
Value Creation
DIFFERENTIATION STRATEGY
Apple I,II,III
Mac
FF
Focus On Education
C
o eMac
n
v Music Strategy (iTunes)
e
r Lifestyle Strategy
Video Strategy (iMovie) Adding Value
g
e
n Internet Strategy (iTools) Digital Hub
c iMac
e
strengths weaknesses
Branding High Price Proprietary
System
Innovation Niche Market
Differentiated Product
Ease of Use
Superior Quality
Customer Loyalty
Online Sales
WORK CULTURE
APPLE
TWITTER
FACEBOOK
NISSAN
GROUPON
GOOGLE
DRAWING INFORMATION INDUSTRY
NETFLIX
ZYNGA
EPOCRATES
WORLDS MOST REPUTED IT
COMPANIES
Apple
Google
Microsoft
Lets have some
Market Analysis
MARKET SHARE