E-COMMERCE

LINK
MANAGEMENT
Itimplies the ability to
check whether all
hyperlinks are working
properly.
 The primary objective of link management is to
call attention to hyperlinks that don't work.
There are many reasons why a URL might fail.
For example:

The resource being referenced doesn't exist,

Invalid link,

Firewall issues,

Timeouts, etc.
WHAT ARE "LINKS" IN LINK
MANAGEMENT?

There are different forms of "link management" and different

contexts in which it can be done.
In web content management, "links" are hyperlinks.

Detecting broken links before end users are subjected to them

is one of the most primary functions of link management.
The degree to which you can perform this task efficiently and
reliably is the final "gold standard" of a link management
system.

It is normal to have broken links during website development.

it is theoretically impossible to check "all the links";
 LINK MONITORING
LINK MONITORING IS ANOTHER PART PF
THE LINK MANAGEMENT WHICH IS VERY
HARD TO KEEP OF.
IF THE MONITORING SYSTEM RECOGNIZES

THAT ONE OF THE LINKS HAS REMOVED, IT

INSTANTLY SENDS AN EMAIL
NOTIFICATION ABOUT BROKEN LINK
EXCHANGE.
IF THIS LINK IS NOT FIXED WITHIN 7 DAYS,
AUTOMATICALLY THEIR LINK FROM THE
WEBSITE IS DELETED.
 CMS(CONTENT MANAGEMENT
SYSTEM )
What's a content management system
(CMS)?
A content management system is software that
keeps track of every piece of content on your Web
site, much like your local public library keeps
track of books and stores them.
Content can be simple text, photos, music, video,
documents, or just about anything you can think
of.
A major advantage of using a CMS is that it
requires almost no technical skill or knowledge to
manage.
Joomla is the most popular open source CMS
WHY USE A CONTENT
MANAGEMENT SYSTEM?
A computer software system for organizing
and facilitating collaborative creation of
documents and other content, especially for
loading to a website
WORDPRESS
Popular blogging tool
Basic Content Management System

Simpler to use, configure, and edit than

Drupal, but not as powerful
Also free and open source
 Content Management System to allow you or
your customers to manage content
online.

Difference between website design builder

and cms(content management system) is

website builder make the layout .
But cms is used after that i.e to edite and add the

content in website in easy way.

From the online website design builder you
can make a layout of your site. It will make the
website visible to the internet users.
But by the Content Management Systems you

can modify the content of your website.

The CMS will make your website fresh for the
visitors and preferable for the search engines so
your website can get a good rank.
.
 A Content Management System is a software
application that you install on your website.
It allows you to control your site via a web browser

. Generaly you access an admin page within the

CMS to make changes.

These systems can be very usefull for developing a

site without needing any direct knowledge of web

design.
A Website Template is DIFFERENT fromCMS,

basicaly it is a page or site that someone else has

built. You can then edit them to hold your text
images etc.. Is is just a way to speed up development
WHY DO YOU NEED A CMS?

Search engines favour sites that update their

content regularly because they want to provide
the public with the most current information on a
topic.
If you want to compete on the major search
engines, regularly adding new content to your
site is critical. One thing that will never change
at Google (or any search engine) is hunger for
new information.
FEATURES OF CONTENT
MANAGEMENT SYSTEM

Data Management:-
This is the primary function of CMS, to manage
the content of website.
Accessibility:- You dont need to know HTML

or any other programming language to build a

website using a CMS.
In fact, anyone whos comfortable using a word

processing program like Microsoft Word can use

a content management system with the same
level of ease
. Independence
. Independence
Because no coding is involved, a CMS liberates
you from any reliance on a developer or an IT
department. Youre in charge of your site. Need to
make an edit or an update? Theres no need to
email someone a requestyou can make it
yourself.
Price
Youre saving money by using your developers
time more efficiently... or maybe by not hiring a
developer at all.
 Efficiency
Content management systems store content in a
database, where its easily accessible
andseparate from site layout. This dynamic
content approachmakes updating your site fast
and easy. With a static site, youd have to
tediously copy and paste in order to display the
same text on multiple pages or update your
tagline. With a CMS? Do it once and youre done.

 Collaboration
Most content management systems foster
collaboration by allowing multiple users to work
on a site, and many of them offer handy features
like workflows, approval chains and permissions.
Go Anywhere
Because most CMSs are online, users can access
them from any computer (or smartphone!) with
an Internet connection. That means its easy for
your co-worker across the country to be on the
same page as youliterally. And your fantasies of
working remotely from Hawaii? Totally possible.
INFRASTRUCTURE MAINTENANCE
It involves the planning, design, implementation
and maintenance of an infrastrcture to effectively
support automated needs(operating systems,
applications software, platforms, network,
server,printer etc).
It also includes information system configuration
and security policy enforcement information.
 INTERNET SECUROTY
The threat to security can be in many ways:
Some hacker may break into your server and
modify the files kept here.
Every day hundreds of virus are created which

can freely flow through internet.

Due to E-commerce the credit card credentials
can be read by a professional hacker.
Secret military and government data can be
stolen.
INTERNET SECUROTY
Internet security is a security measure which
involves protecting the information by preventing,
detecting and responding to attack.
It can be done by:

Encryption:-

It is the transformation of data into a form that is

as close to impossible as possible to read without
the approraiate knowledge.
Firewall:- it is a hardware or software to protect.

Antivirus software:- it is a computer program

that attemps to identify, neutralize or eliminate
malicious software.
 A firewall is a device or a software (usually a
router or a computer) installed between the
internal network of an organization and the
rest of the Internet. It is designed to forward
some packets and filter (not forward) others.
 TCP/IP Protocol Suite 21
Firewall
WHAT DO WE NEED TO PROTECT?

Data
Information we keep on computers (product design,
financial records, personnel data)
Lost time, lost sales, lost confidence
Resources
Unauthorized use of computer time & space
Reputation
Misrepresentation, forgery, negative publicity
FUNDAMENTAL SECURITY
OBJECTIVES

Four fundamental objectives of Info Security

Confidentiality - Protection from unauthorized persons
Integrity - consistency of data; no unauthorized
creation, alteration or destruction
Availability - ensuring access to legitimate users
Legitimate use - ensuring appropriate use by
authorized users
BASIC SECURITY ATTACKS

Intrusion - unauthorized access and use of

systems
Denial of service - an attack aimed at
preventing use of company computers
email bomb or flooding/Internet worm
disabled, rerouted or replaced services
Information theft - network taps, database
access, hacking into sites to give out more
info or to wrong parties
FIREWALL SOLUTIONS

Definition - hardware &/or software components

that restrict access between a restricted network
& the Internet or between networks
Logically - a separator, restricter, analyzer

Rarely a single object

Restricts people to entering at a controlled point
Prevents attackers from getting close to other defenses
(host controls)
Restricts people to leaving at a controlled point
FIREWALL LIMITATIONS

Cant protect against

malicious insiders
connections that dont go through it
new threats
viruses
scans for source & destination addresses

& port numbers, not details of data

ENCRYPTION CRYPTOSYSTEMS

Symmetric - private key systems (same

key)
DES - Data Encryption Standard
Vulnerable to exhaustive key search (2 56 possibilities)

New standard in process

Plaintext Encrypt Decrypt Plaintext

Ciphertext
WEB SECURITY - S-HTTP
Secure HTTP - security extension
Protects individual transaction request or response
messages, similar to e-mail
Services: authentication, integrity, confidentiality +
digital signatures (adds non-repudiation)
Flexibility in how messages are protected and key
management
 Context Diagram
Web Surfers
Students, Staff
Interested Parties
Directory and Intranet
Security Servers
Services

Web Content
Web Pages

Web Authors Content

Management
System

Template Template
Designers Services Provided :-
Ease of editing
Collaborative Authoring
Standard templates Extranet
Approved Page Servers
Approvers Backup and Archiving

Routing and Approval processes
Version Control
Metadata Management
ROLE ABD RESPONSIBILITY OF
CONTENT MANAGMENT
CREATOR: RESPONSIBLE FOR CREATING
AND EDITING CONTENT.
EDITOR:

PUBLISHER:RESPONISBLE FOR RELEASING

THE CONTENT FOR USE.

ADMINISTRATOR:- CAN MANGE THE
ACCESS RIGHT FOR DIFFERENT USER.
CONSUMER, VIEWER OR GUEST.
WEB HOSTING ACCOUNT
A web hosting service is a type of internet
hosting service that allow individuals and
orgnizations to provide their own website
accessible via the world wide web.
Web host are the companies that provide space on
a server.
 TYPES OF WEB HOSTING

Free Web hosting:-Free services work best for

private Web pages, small-audience blogs and
static websites
because you have limited control.

Your choices of monetization strategies will be

restricted
because free services will run their own ads to

earn money.
SHARED HOSTING
Shared Hosting
These services share dedicated server resources
with multiple users.
Sharing a server results in some security risks,

smaller processing capacity and fewer software-

and database-support options.
Prices are more affordable for smaller needs, and

you do get better administrative control and more

monetization options.
 DEDICATED SERVER
Dedicated server
A dedicated server provides robust features, full
administrative access and unlimited use of
software and applications,
but you are responsible for your own security and
maintenance.
This is the best option if you plan on generating

lots of traffic or use special software.

Basically, dedicated server hosting is like
running a branch office where you are
responsible for security, vandalism and
maintenance issues.
CLUSTERED HOSTING

Clustered hosting offers redundant servers to

take over when one server goes off-line.
This solution can be expensive, but it might be
the best choice for high-traffic websites that
target global customers.
Highly scalable, the option provides high
availability for multiple website applications. You
can easily shut down one server for maintenance
while assigning its load to other servers. Of
course, cost are high, and the hosting option
increases the infrastructure that needs managing
and monitoring.
COLOCATION WEB HOSTING
Colocation Web Hosting
This is almost like a dedicated hosting service
and the users own the colocation server.
The company that is hosting the site will provide

users the space to use the server, electrical

support and internet access. A good collocation
web hosting service may prove to be more
expensive than the other types of hosting, but for
businesses, it works out cheaper than hosting
their servers in-house, while having better
security.
SHARED HOSTING

Shared web hosting means that there is

one server (hardware and software) and
many sites are hosted on it.
You do not have total control on the server.

Web hosts provide control panels to access

the site and to maximize the revenue per
server.
DEDICATED HOSTING
Dedicated servers offer a completely dedicated
solution solely for your website.
You will have all the servers resources,
processing power, web space, memory at your
websites disposal.
THERE ARE SEVERAL IMPORTANT
ADVANTAGES TO HAVING A
DEDICATED SERVER.

Youwill need this service if you have a

very large website with plenty of traffic.

It
will support large database applications
and streaming media. Businesses that
use webcast radio or TV need to have this
technology.
 Ifyou are looking for super high speed
bandwidth this will provide the power
you require.

Using a dedicated service means that

you have all the bandwidth to yourself
which automatically raises the level of
reliability significantly.
 Securityis another issue that can
frustrate users on a shared service, but
with a dedicated host you have control
over the security measures that are
installed, so you can insist they meet your
demand.

You will also have complete control over

all the websites on your server.

Youwill also experience the cost per

website decreasing when you can host
them all on the same server.
 Something else you may need to consider is
your need to add POP3 accounts and FTP
accounts.

A shared host will typically charge more

money for these additions, but with a
dedicated server you can make these add-ons
at no extra charge.

And last, but not least, if your website is

achieving a very high volume of traffic
throughout the day, you will notice a
dramatic improvement in your websites
performance once
CHOOSING A WEB HOSTING
SERVICE
In todays competitive business world, web hosting
companies are offering services at an extremely
lower price.
What we need is a web hosting service that is

honest about a bandwidth service. .

Your need will determine whether you require
shared or dedicated hosting serives.
 BRAND
Your brand is what you are selling to your
customers,
not just a product or service for which there may
already be many existing provider.
A strong brand can make any business standout
from the crowd.
Your patents will expire. Technology will change.

But your brand can go on and live.

That value is called brand or worth of the brand.

It is a name attached with a product or serive.

BRAND

Brand is an image for a product in the

consumers' mind, mainly through advertising
campaigns with a consistent theme.
Branding aims to establish a significant and
differentiated presence in the market that attracts
and retains loyal customers.
A personal brand is how you market yourself
to others, whereas an eBrand is a digital
representation of yourself online.
 E-BRANDING

e-Branding is an essential part of any online

business strategy and should be considered just
as carefully as your off-line branding activities.
With the massive growth in online business
transactions and larger opportunities online, it is
even more important that your online business be
designed to promote business and not hinder it.
FEW THINGS TO CONSIDER FOR YOUR ONLINE
BUSINESS WHEN DETERMINING YOUR E-
BRANDING ARE

How quickly your customers can load your

website,
How easy it is to navigate around and
understand your website,
How easily they can purchase or contact you,

How effective are your e-letters,

where else they found your website links, etc.

The general rule of thumb is that you have less

than 5 seconds to capture the attention of a
visitor
 DESIGN
Design and color
Background

Images

Content and writing sytle.

Fonts

Company information

Brand :- it is the goodwill which makes any

business stands out from the crowd particularly
in competitive markets.