A STUDY ON BUSINESS

PRACTICES IN FLUIDICS
Student Name : M.SANJEEV

Faculty Guide : Prof. V.VANAJA

Organization : FLUIDICS

Organizational Guide: Mr.

S.RAMAMURTHY
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 ORGANISATION PROFILE

INTRODUCTION
Fluidics was founded by Mr. S
Ramamurthy in 1989. Hydrosmith is a sister-unit of
Fluidics. At Hydrosmith, we design and manufacture
Hydraulic Power Units, Hydraulic Presses and other
Hydraulic-powered equipment for industrial
applications.
TYPE OF THE ORGANIZATION
Sole proprietorship
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 Members of Management
Fluidics Mr. S Ramamurthy
Hydrosmith Mrs. Padma Ramamurthy

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 COMPANY PROFILE
ADDRESS:
201-B, K.L.R.Buildings,
Sastry Road, Ramnagar,
Coimbatore-641 009,
Tel/Fax: +0091-422-2236914
Mobile: +0091-98430 60180
e-mail : fluidics@vsnl.com;
Website:www.fluidsmith.com
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 Product and Services of the
Organisation
Coir pot moulding presses
Geotextile weaving loom
Coir husk squeezer
Coir pith compaction presses
Interlock brick making machines
Custom-built manifold blocks
Geo-log presses
Rubberised coir mat moulding presses

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 COMPANIES PRODUCTS

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 History of the Organisation
Fluidics was founded by Mr. S Ramamurthy in

1989.Additionally, we have the technical back up of

Yuken India Ltd, Bangalore (manufacturing oil

hydraulic systems in collaboration with M/s. Yuken

Kogyo Co., Japan) for whose products, they have taken

dealership for Coimbatore.

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 Vision and Mission
VISION : Providing credible value addition to
customers and employees while
simultaneously being recognized by
society as a responsible corporate citizen.
MISSION: Strive to carefully balance the
interest of all stakeholders; to fulfil
aspiration of the employees and to
passionately pursue excellence without
deviating from our core values.

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 ORGANISATION CHART

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 MACRO ANALYSIS
Industry position in International
Scenario
The company has started their international market in
several countries like Sri Lanka, West Asia, South
Africa, Kenya, Israel, Brazil.

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 MICRO ANALYSIS
Manufacturing has emerged as one of
the high growth sectors in India.

The Government of India has set an

ambitious target of increasing the
contribution of manufacturing output
to 25 per cent of Gross Domestic
Product (GDP) by 2025, from 16 per
cent currently.
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 PESTLE ANALYSIS
POLITICAL:
As global economics supersedes
domestic economies, companies
must consider numerous
opportunities and threats before
expanding into new regions.
It also applies to firms identifying
optimal areas for production or
sales.

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 PESTLE ANALYSIS
ECONOMICAL: Economic factors are metrics
that measure the health of any economic region.
The economic state will change a lot of times
during the firms lifetime. You have to compare
the current levels of inflation, unemployment,
economic growth, and international trade.
This way, you can carry out your strategic plan
better.

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 PESTLE ANALYSIS
SOCIAL :
Social factors assess the mentality of the
individuals or consumers in a given market.
These are also known as demographic factors.
Social indicators like exchange rates, GDP and
inflation are critical to management.
They can tell when it is a good time to borrow.
These factors help find out how an economy
might react to certain changes.

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 PESTLE ANALYSIS
TECHNOLOGICAL:
This recognizes the potential
technologies that are available.
Technological advancements can
optimize internal efficiency and help a
product or service from becoming
technologically obsolete.
This trend will continue because R&D
drives new innovations.
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 PESTLE ANALYSIS
LEGAL :
It is critical for avoiding unnecessary
legal costs.
These factors overview the legal
elements. Often, start-ups link these
elements to the political framework.
Many legal issues can affect a
company that does not act responsibly.
This step helps to avoid legal pitfalls.

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 PESTLE ANALYSIS
ENVIRONMENTAL:
Both consumers and governments
penalize firms for having adverse effect
on the environment. Governments levy
huge fines upon companies for polluting.
Companies are also rewarded for
having positive impact on the
environment.

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 SWOT Analysis
STRENGTH
Strong management
Strong financial position

WEAKNESS
Company has a less work space
Company is located in 3 different places
Semiskilled field labours
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 SWOT Analysis
OPPORTUNITIES
Hydralic heavy load works can be
done which has a good future
To strength its international presence
THREATS
Technological risk
Global slow down

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 LEARNINGS
PRODUCTION/OPERATIONS DEPARTMENT

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 LEARNINGS
SYSTEMS DEPARTMENT

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THANK YOU

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