Quadrant Analysis

LiFi
Group 2
Chang, Cheng
Gu, Yanlin
Lee, Esther
Patel, Darshit
Yuan, Mingyang
 The Rival: WiFi Facts

There will be more than 7 billion new Wi-Fi

enabled devices in the next 3 years Sys Con
71% of all mobile communications flows over Wi-
Fi WiFi Alliance
90% of all smartphones are equipped with Wi-Fi
capabilities
By 2017, 60% of carrier network traffic will be
offloaded to Wi-Fi Wireless Broadband
Association
Wi-Fi has become the medium of choice. 2/3 of
US consumers prefer WiFi to Celluar Deiloitte
1. TheHuffingtonPost(2014) 50 Incredible WiFi Tech Statistics That Businesses Must Know (Accessed 10 23
2016).
[Available at:http://www.huffingtonpost.com/vala-afshar/50-incredible-wifi-tech-s_b_4775837.html]
 Sample Characteristics

Sample: 30
Age: 21 people between the age of 20-30
(70%)
7 people between the age of 30-40
(23%)
2 people between the age of 40-50 (7%)
Gender: 16 male & 14 female
Work Status: 10 full time, 2 part time
1 per-diem, 17 students
Hours spent on internet on avg: 6.07 hours
 Product Attributes:
How important are the following attributes in deciding which wireless high-
speed Internet technologies to choose from for your home/office?
Importance Rate
 Product Attributes Means for
Importance and Performance:
Comparison of WiFi vs LiFi
Attributes Importance LIFI WIFI
Coverage Range 3.88 3.69 3.82

Speed 4.12 3.95 3.79

Stability of connection 4.12 3.87 2.15

Strength of the signal 4.09 3.77 3.76

Security (Strengh of encryption) 4.12 3.67 3.85

Protected Access management (guest/outsiders) 3.88 3.67 3.73

Compatibility with other wireless device 3.94 3.69 3.79

Remote access of the physical device 3.55 3.46 3.67

Ease of management of physical device 3.45 3.67 3.54

Design of the device 2.88 3.72 3.62

Size of the device 3.12 3.62 3.56

Device Price 3.61 3.69 3.38

Device warranty 3.30 3.67 3.36

Device energy consumption 2.76 3.64 3.33

Eco-friendliness of technology 2.94 3.67 3.23

Monthly charge linked with ISP (internet service 3.58 3.62 3.28
providers)
1 Coverage Range

2 Speed

3 Stability of connection

4 Strength of the signal

5 Security (Strength of encryption)

Protected Access management
6 (guest/outsiders)
Compatibility with other wireless
7 devices
Remote access of the physical
8 device
Ease of management of physical
9 device

10 Design of the device

11 Size of the device

12 Device Price

13 Device warranty

14 Device energy consumption

Eco-friendliness of the technology

15
Monthly charge linked with ISP
16 (internet service provider)
1 Coverage Range

2 Speed

3 Stability of connection

4 Strength of the signal

5 Security (Strength of encryption)

Protected Access management
6 (guest/outsiders)
Compatibility with other wireless
7 devices
Remote access of the physical
8 device
Ease of management of physical
9 device

10 Design of the device

11 Size of the device

12 Device Price

13 Device warranty

14 Device energy consumption

Eco-friendliness of the
15 technology
Monthly charge linked with ISP
16 (internet service provider)
 WiFi vs LiFi

Our Strength Our Weakness

Speed Coverage range
Stability of connection Protected access management
Price of the device Compatibility of other wireless
Monthly charge device
Security (strength of
encryption)
 Success Strategy

Improving LiFis coverage range

Educating consumers about LiFis superior
security measures over the rival brand
Increasing the network of Li-Fi compatible
brands
Reallocate or curtail resources on less
important attributes that have scored to a
point of overkill to strengthen our weakness
Ex) increase the # of access points ,
education/ads
Updated Print Ad
Updated Print Ad
Use WIFI
USE LIFI
Ver good
The pro fessor picture: applause

y
 Reference

1. TheHuffingtonPost(2014) 50 Incredible WiFi Tech

Statistics That Businesses Must Know (Accessed 10 23
2016). [Available at:http://www.huffingtonpost.com/vala-
afshar/50-incredible-wifi-tech-s_b_4775837.html]