MesmerEyes

Product
Activation
 BRIEF

Increasing sales and positioning MesmerEyes Kajal as natural, skin

fresh , make up + care product.

TG: Females Students, Housewives, Working Professional

Touchpoints: Malls, Exclusive Product Stores, General Retail stores

 OBJECTIVE

Targe
Increa ting Augm
sing Maxi entin
Aware mum g
ness TG Sales

Creati
ng
Produc
Engag t
ement Differe
ntiatio
n
 ACTIVATION

Period : March 2017

Markets: Delhi, NCR

 APPROACH

Plan
activities
/
Target Experien
the TG ce

Engage
&
Promote
the
brand

Increasing Awareness &

Sales Colorbar
Mesmereyes
 THE PRODUCT
Synonymous with beauty and mystery, Surma (Soorma)
Kohl or Kajal have defined and transformed the womens
makeup arena for centuries.

MesmerEyes has travelled 5925 km to bring the most

unique kajal with extraordinary features

UNIQUE and PATENTED ingredients to give

MAXIMUM CARE and the BESTEST OF
EXPERIENCES
Originated from the stems of VEGETABLE
EXTRACTS.
RESTORES VITALITY and makes the SKIN FRESH.
No
Soft & Lasts Water Smud
Preser
Crea Upto ge
Proof v-
my 10hrs Proof
atives
THE ACTIVATION GUIDING PRINCIPAL

Engagem
ent

Experienc
e

Conversio
n
ENGAGEMENT
 Kajal Stickers

Insight - putting perfectly shaped kajal on

upper lid is a challenge for women

Idea- Complimentary Kajal Stencils to enable

perfect application on upper eyelid without the
hassle of uneven strokes, spoilt kajal or
reapplication.

Impact- Instant Consumer pull due to the

unique and meaningful reward which
generates recommendations and paves way
for further sales..
 Special Pricing

Insight With lot of brands available, difficult

to convert buyers in the segment.

Idea - Product will be launched at special

pricing which will attract the new as well as
the exciting buyers to purchase.

Impact special pricing will lead to conversion

from competition brands along with first time
buyers.
EXPERIENCE
 COSMETIC MIRROR

Insight There are an infinite amount of pretty

looks which can be created with Kajal and therefore
it confuses women which looks best on them.

Idea- Sticking different styles of Kajal stickers on the

mirror. Females need to adjust their face as per the
stickers placed on the mirror, to see which looks
best on them.
Mirror will be placed at the entrance or at the
counter.

Impact- Encouraging women to try the same kajal

style on their eyes, evoking them to buy the new
Colorbar Mesmeyes Kajal.
 CANVAS MAKEUP

Insight Every woman wants to learn the makeup

hacks of applying various styles of Kajal to look
beautiful.

Idea- Chance to learn makeup hacks from our

beauty experts. A canvas will be placed where
females can practice the hacks learnt and showcase
their talent. Five lucky winners gets a hamper.

Impact- Women will be excited to try these beauty

hacks, leading to sales generation for the product .
 MAKEOVER

One lucky winner gets a makeover by

an artist of international repute.

Along with mysterious Eyes Gift Pack

hamper
 GRATIFICATION

Kajal Stickers Makeovers

Eye Gift Hamper Special Pricing

 1 lucky winner wins
Makeover

HERO

ACTIVATION
FLOW
EXPERIENCE

Kajal Mirror Eye Canvas

GRATIFICAT
ION

Stencil Mysterious Eye Pack

thank you.