Task 2

DETAILED ANALYSIS OF MUSIC MAGAZINE NME

 Strap line- A strap line promotes a special
edition issue or a article featured in the The front cover immediately represents the genre
magazine. Its right next to the masthead so its of the magazine by the cover lines, you see it
one of the first things the audience reads. It features about rock/indie music and the main
features the names of bands, which the audience image dennotates that its also about hip hop
may recognize and the would purchase. music. There is a colour scheme of black, white and red.
The cover lines are white so they project from the
Masthead- The masthead has a big and
background. The masthead and plug is in red, the
bold font so its always readable, the
colour red usually connotates important information
colour red is a bright colour which is the
as its used in signs. Black, white and red is a classic
colour of big signs showing its important.
colour combination showing this is a classic
Red represents powerful masculine
magazine as well as modern for their young
energy meaning males will be the target
Plug- Under the masthead in a red circle audience.
audience. Cover lines- There are only 2 cover lines other than
there is a plug to promote news or extra
the main cover line the font of these are much
information. The red circle sets it against
smaller than the main cover line, showing they are
the background showing its important
less important. The cover lines are all in white font
and draws more attention than the other
matching the white, red and black colour scheme.
cover lines. Attracts audiences that are
fans of pavement.
Main image- The main image is of a The layout of the overall font cover is well spaced
popular rapper, Dizzee Rascal it instantly out as it is not too overcrowded with cover lines and
tells us he will be featured in the there is only one image so the audience aren't too
magazine. The mise-en-scene of the distracted.
image, like the clothes he is wearing,
shows he is a stereotypical rapper with a Barcode- The barcode on this magazine is placed
chain around his neck and the trainers. right at the bottom right corner, the only purpose of
The clothing he is wearing would attract this is to scan so its not important to the audience
a young male audience who tend to wear this is why its placed at the bottom corner.
clothing similar to this, it also represents
the youth of the artist as he is wearing
what's on trend. His body language looks
friendly as he has a smile on his face and Main cover line- The main cover line Price- The price is placed just above the barcode,
his arms are open showing he is on this front cover anchors the main legally you have to place the price on the cover but
welcoming. His body language defies the image, it is place near the centre and in it is small font. The institution don't want you to be
stereotype of a black male rap artist as big bold font showing it is the most distracted by the price. As a reader you read the
by the clothing and graffiti around him important article in the magazine. The price last so the institution want to attract you to
you would seem him as rough or font is not completely straight and fits buy it first without seeing the price first. It is 2.50
intimidating but his facial expression along with the image as it is also at an so it would be purchased by middle class as it more
shows otherwise. The background has angle, this makes it look unique which highbrow so its more pricey.
graffiti on the walls showing Dizzee would attract a younger audience.
Rascal is associated with the youth as the Typically new and different things appeal
younger generation is know for doing to young audiences.
graffiti, it is a way of directly addressing
the target audience. The icon is placed in
the centre following the rule of thirds,
Masthead- The masthead is kept completely
the same as in the front cover to show
consistency and to imprint the title into the
audiences mind, so they are able to recognise
it when they see it again. Also the contents
page and front cover are what the audiences
first look at when browsing magazines so the
masthead reminds them of it.
The layout of the contents page follows the
codes and conventions of a magazine as
there is only one main image anchored by an
article followed by two secondary images and
a small column of listed articles. This page
also continues to follow the black, white and
red colour scheme keeping the identity of the
brand, NME.
Main Image- The main image is of a young
woman posing/pointing to the tour bus. They
have chosen a girl to been the image so the
target audience can link to this person as
they would be of similar age or gender. Mise-
en-scene is used here because the girl is
wearing dark clothing and dark makeup.
Stereotypically people who wear dark clothing
listen to rock or indie music, and this is one of
the music genres featured in the NME
magazine. The prop used in this picture is the
tour bus showing that the image is telling us
about a band or music artist going on tour.
The rule of thirds is partially applied here
because the girl and tour bus is in the centre
of the image as they are the most important
in the picture. There is a medium shot
because its from the waist up. Around the
picture there is a white border, to set it
against the back and the effect on this page
is as if its like a pin board and this picture has
been placed there.
The language used on this page is
informal and talking to the audience
directly which is a mode of address to
the young target audience, it is also
persuasive with use of words like must-
see.
Main article- One of the main topics in
the magazine is about touring which is
one of the subheadings. This is a
caption linked to the main image on
this contents page, it anchors the
image. The font used for the sub
heading there is a paragraph about
what's included in the magazine to do
with touring. Next to each article
included there is a page number.
Main heading- The main heading is just
contents telling the audience its a contents
page that tells the audience what articles will be
featured in this magazine and where, through the
article titles and page numbers. The main
heading is in simple but large, white font and is
set against a black background.
Date- The date of the magazine is placed under
the heading in small font because its not
massively important but has to be placed either
on the front cover or contents.
Columns- There is a list of articles laid out in a
column on the right side of the page this makes it
much more readable for the audience, so when a
reader has a quick browse they can quickly find
what they are looking for. To the left side of each
article title is the page number, but not every
article is featured in the column as it would be
too overwhelming and then it wouldn't follow the
codes and conventions of a magazine contents
page.
Subheadings- There are subheadings placed to
show the different categories of the articles and
the linked articles are placed underneath these
subheadings. They are there to make it easier for
the audience to see what types of articles are
featured and to quickly find what they are
looking for, rather than reading through all of the
titles. The font and colour of the subheadings
match the main heading keeping the same
theme on the page.
Plug- There is also a little plug on the bottom
right corner about subscribing to the magazine so
you can receive a magazine every month as soon
as it comes out. There is a promotion that means
you can save money and audiences are always
attracted to by with, featuring two more
secondary images.

Overall, the layout of this double page spread is
done with the perfect use of space as it not too
overcrowded with images or text and it is
aesthetically pleasing to the eye with the use of
colours.
Main Image- The main
image is a medium shot
that covers the whole
page it is of dizze rascal
who is the article is
about. Here he is spray
painting or doing graffiti
showing he is an
creative individual as he
also makes music.
Graffiti is something
that is associated with
the bad younger
generation, dizzie is
doing graffiti in the
picture showing he can
relate to the younger
generation as he used to
be one of them. The
mise-en-scene of the
image through the
bright red jacket he is
wearing shows that he
also has a bright
personality. The colour
red also connates
strength and passion,
showing his passion of
music. The icon is also
placed right in the
middle so he is the
centre of attention.
Title- On this double page spread the title is very large and
covers half the page, this catches the audiences attention.
Some of the letters are different sizes making it look unique,
attracting teens and young people who this font would appeal
to. The title is a play on words saying dizzie rascal went from
tags to riches meaning he went from being a troublesome kid
to a rich, successful man. By-line- A by-line is included so the audience
are aware of who wrote the article and can
research the writer if they liked how the article
was written. This is the same for the
photographer who took the photos.
The text is laid out in
columns so its easy
to read from left to
right, the size of the
font is small so it can
all fit on one page but
its not small to read
comfortably either.
The layout of the
paragraphs also fit
along with the image
so its not covered.
Before the main text
begins there is a small
line summarising
what the text is about
including some extra
information, so the
audience can get a
insight of what its
about before they
start
At the start offully.
reading the text
there is a large capital
letter this is so the
Page number- The page number is there so the On the second page there is readers can easily find
audience can find where to go to a certain another image of bottles and a the start and know
article. Next to the page number there is the stereo, the dennotation of the where to read from. It
NME heading in very small font to be constantly stereo is music and that the fact automatically catches
promoting their brand and remind the target that dizzie rascal makes music the audiences eye so
audience. links. they immediately
start reading.
Elements that connect the 3 different
parts of the magazine
All three different parts of the magazine have the same colour
scheme of black, white and red, it is a classic colour combination
showing this is a classic magazine as well as modern for their
young audience. Its keeps consistency throughout the magazine
keeping a theme throughout.

The font of the titles and cover lines are all similar in all three
parts, because audiences like consistency and it keeps the
magazine looking neat and professional. Otherwise the layout
would look unorganised and it wouldnt follow the codes and
conventions of a magazine.

All of the parts of the magazine contain Images as audiences like

having visuals to look as it appealing to them. It also gives more
information about the article without written information.

All three pages of the magazine show the different stereotypes of

people. The front page and double page spread about dizze rascal
show a rap artist in a good light, showing him as friendly and