Study on HR Policie

Presented by Group 2I
Industry Analysis
o Operates within the Specialty Eateries Industry.
o Company that sells specialty and premium food
products
Baked bread, doughnuts, ice cream
Non-alcoholic beverage like coffee, tea and
chocolate
o The industry has grown steadily with rising
disposable income levels and higher consumer

Industry Value Chain

spending

o Resources are used along

with the process
o Energy and fuel used
produces carbon emission,
ultimately contributes to
climate change and global
warming
Cultivation Processing Preparing Consuming o The impact of climate change
on the agriculture sector has
also increased the pressure
on the industry
o They see the need to be
 Corporate Profile - Caf Coffee Day

o Formed as the retail vertical of

Amalgamated Bean Coffee Trading
Company Limited
o Wide and professional network comprising
of 48 agents and 50 collecting depots
o Caf Coffee Day currently owns and
operates 1500+ cafes in all major cities in
India.
o Pioneers of the Caf Concept in India with
the its first Caf at Brigade Road, Bangalore
in 1996
o Essentially a youth oriented brand with
majority of its customers falling in the 15-29
year age bracket
People at Caf Coffee Day believe that
People are hired for what they know
but fired
 Corporate Profile - STARBUCKS

o An American global coffee company

based in Seattle, Washington
o Largest coffee-house company in the
world with 24464 stores in 63 countries
o President and CEO - Howard Schultz
o Number of Employees -2,38,000
o Places high value on ethical behaviour
and company-wide diversity
o Offers espresso menu items,
refreshments and pastries, merchandise,
brewing accessories, gifts and books

How does the name Starbucks came?

A character in Herman Melvilles Moby
Dick (a classic American novel on 19th
Recruitment and Selection Caf Coffee
Day

Caf Coffee Day has different methodology for recruitment and

selection depending on the job profile
For Team Members:
1. Psychometric tests, Behavioural Intelligence Test, Logical thinking and Comprehension
Test
2. Application blank
3. Personal Interview, Operations Interview, Regional Manager Interview

For Area Managers:

4. Collection & review of curriculum vitae
5. Personal interview with Regional HR Manager
6. Personal interview with GM- HR
Recruitment and Selection STARBUCKS

o Hires people for their adaptability, dependability and the ability to work in a team
allowing prospective employees to self-select themselves
o Hires not just for the ability to be trained in caf work and customer satisfaction
but those with aptitude for social consciousness
o Recruitment involve strategic HR planning as well as social recruitment online via
its career site to target its hiring audience
o To curb job burnout introduced concept of balancing work-life with ones health and
well-being with thrive wellness program, internal recognition programs, discounted
merchandise and elite athlete assistance programs
o HRM serves as an internal adviser and must develop and retain employees who
possess the skills and vision
o In plight of recent events Starbucks planned recruitment of 10000 refugees over
next five years
Employee Benefits Caf Coffee Day
Employee Benefits - STARBUCKS
o Admired for offering same benefits to part-time employees as
to full time employees
o Provides employees and their same-sex or opposite sex-partners
comprehensive health benefits include medical, dental and
vision insurance, covers hypnotherapy and naturotherapy
o A unique benefit is Adoption Assistance Program which
reimburses expenses incurred during a child adoption process
o Additional benefits like income protection, saving plans, partner
discounts and free drinks on regular basis, paid sick leave
o Tuition reimbursement, stock options, vacation and retirement plan
Employee Development Caf Coffee Day
 Employee Development STARBUCKS
Competitors can replicate the products Starbucks serves, but competitors
cant replicate the Starbucks people serving their products to customers.
Special Blends:
o Competitive pay, Bonuses, Paid time off
o Insurance: medical, prescription drug, dental, vision, life, disability
o Retirement savings plan
o Stock options and discounted stock purchase plan
o Domestic partner benefits, Referral and support resources for child and
eldercare
o Emergency financial aid
Support, Inspire, Connect Learning & Development

Partner clubs and networks that help its
employees share interests and find work/life
balance. They provide :
o Thrive Wellness Program
o Elite Athlete Assistance Program
o Internal recognition programs
o Career sabbaticals
o Discounted merchandise at Starbucks and
other retailers
Starbucks Experience To learn about the origins of
Starbucks, and its corporate culture
o Core 1 & 2 To learn the technical skills to be a
successful Barista
o Supervisor Programme For those who want to have a
leadership role
o Retail Manager in Training To set partners up for
success in running their own Starbucks store
o District Manager Training To broaden the knowledge of
a population
Performance Management Caf Coffee
Day
o Promotion Policy
o Caf Coffee Day prefers promoting from within, rather than externally with focus in internal
talent development
o Performance Appraisal
o The primary objective is to maximize individuals performance and potential with a view to
attaining organizational goals
o Emphasis on enhancing overall effectiveness and productivity
o The immediate superior carries out the performance appraisal at Caf Coffee Day every 6
months
o Employee Turnover & Retention
o Caf Coffee Days current rate of Employee Turnover is about 9%.
o The reason behind this is the people between the age group of 19-24 who do not see their
job as permanent means of income.
o Level of contribution towards the organisation is comparatively low
 Performance Management - STARBUCKS
There are a wide range of aspects, or dimensions that determine an effective job performance
for a barista

Needs to learn quickly and embrace changes and suggestions given by his supervisor, colleagues, and
costumers
Personal Needs to be adaptable to various kind of changes such as new job requirements, company policies and
Learning strategic directions however maintaining flexibility
 Sexual Harassment Prevention Policy- CCD
Objective
To provide a safe and respectful work
environment
Purpose
The Policy is to promote healthy work
environment that is free from
harassment of all kinds for all those
covered.
Provisions
o The policy provides for an effective Complaint
and Redressal mechanism for any cases of
Harassment including Sexual Harassment
o Internal Complaints Committee has been formed
to investigate complaints of sexual harassment
o Proper procedures outlined
referred to it for lodging
complaints to be filed within 90 days of an
o The Investigation Committee
incident shall submit a report
of its findings within 10 working days
o The company works to protect the confidentiality of
the identity of all parties involved
o Penalties are levies in case of any wrongdoing
Work Place Environment- STARBUCKS
How We Treat One Another
o Promotes equal opportunity in its
hiring practices, recruiting
decisions based solely on job
related criteria
o Everyone is treated with respect
and dignity
o Working Environment is free of
harassment, bullying and
discrimination
Diversity
o They actively create and promote
an environment that includes all
people and their abilities, strengths
and promote diversity as a
strategic and competitive business
advantage
How We Treat Our Customers
o Customer Service is a top priority
at Starbucks.
o They strive to make every
customers experience pleasant
and fulfilling
o Never harass or discriminate
customers
Workplace Health, Safety and
Security
o All are expected to follow safety
rules and practices
o Attend required safety trainings
o Report all accidents, injuries and
unsafe practices or conditions
Areas of improvement of HR strategy

Allow and encourage experimentation in workplace to come up

with better recipes and customer satisfaction methods
Use technology-enabled collaboration/social media tools to
gather and share knowledge and soft skills
Create a talent community and approach the entire life cycle
of the employee in policy making
Take personalised approach to day-to-day management of
employees (using Myers-Briggs, Truitys TypeFinder,
Mattersights personality test) to retain millennials
Take a positive but transparent approach to communication of
negative and threatening news or rumour
References
https://www.cafecoffeeday.com/governance/posh
file:///C:/
Users/User1/Desktop/Alchemy%20of%20Choice/Term%20
III/HRM/Welcome-4.jpg
https://www.cafecoffeeday.com/
Local Conveyance Policy CCD
http://
www.starbucks.in/responsibility/learn-more/policies
https://
www.academia.edu/10350756/Starbucks_Human_Resour
ce_Management_Practices