You are on page 1of 43

Chanrs@ms68.hinet.

net 0955-268997
2010/08/20
http://mypaper.pchome.com.tw/chanrs








MTP






Robert F. Lusch, Stephen L. Vargo










(


) (








(service)


1.
2.
3.

1 )
2 )

3 )

4 )

5 )

> 0
( )
= 0
( )
< 0
( )
(customer satisfaction)
(customer satisfaction)

( )
( )

* ,
A.
B.

1. :
2. :
3. : :
4. :
5. :


1.
2.
3.
4.
5.
.






1.

2.

3.


































3
















1.
2.
3.
4.
5.


6.

7.


















5W2H
When
Who
Where
What
Why
HOW
HOW much





* *





















3

( )


B
Be Friendly ( )
Be Polite ( )
Be Professional ( )
Be Cautious ( )
Be Responsive ( )

1 126
( )








17%
36% 29%-81%

5%)






69-80%
17-32%













1


37

1



38
CS
/ /

/ /

/


/
CSI

CS
/ /
/ CS
/ ES
SS

-
00 !!
0
00
/
!!







4Q OO
IQ EQ

SQ AQ

IQ = Intelligence Quotient

EQ = Emotion Quotient

SQ =Smile Quotient

AQ = Adversity Quotient

You might also like