Marketing Monthly Report

January 2017

1 Aquion Energy, Inc. Proprietary and Confidential

Web Visit & Contacts - January & 2017
Web Visits January actual: 39,409 Contacts January Actual: 1,354
(Goal: 37,500) (Goal: 900)

Visits to
Contacts
Conversion Rate

KEY TAKEAWAYS:
While still recovering from the post-holiday dip
in traffic, we are off to a strong start (esp. for
leads) with a boost from online advertising and
direct traffic.
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 Audience & Behavior - January & 2017
+ Visitor Geography - January

+ New vs. Returning

Visitors - January

Engagement Definition Result

Metric

Bounce rate % of visitors that left January: 54.9%

immediately after coming to (GOAL: <50%)
+ Top Regions January our site

+ North America: 46.6% Session Avg. time spent during one 2m 30s
+ Northern Africa: 8.8% duration visit to the website (GOAL: 2m40s)
+ Western Europe: 6.4%
Pages/Session Avg. # of pages viewed by a 2.46
+ Australasia: 6.11% visitor each session (GOAL: 2.5)
+ Northern Europe: 5.4%
KEY TAKEAWAYS:
Northern Africa is often a top region in months
when we run social ads
Bounce rate improved by 17%

3 Aquion Energy, Inc. Proprietary and Confidential

 Content & Marketing Actions - January

+ Content published and marketing

actions: NRG Station A Video
Blog posts: 7 (Press Releases: 2)
Email blasts: 4
Videos: 2
Social media posts (all platforms):
43
Paid social media campaigns: 4
Trade show exhibitions: 1
Collateral/Web pages published: 1
Product Documentation revisions:
AdWords advertising: ongoing (see
appendix)

KEY TAKEAWAYS:
We are consistently creating and
promoting content to move
contacts down the funnel and reach
our target markets

4 Aquion Energy, Inc. Proprietary and Confidential

Blog Performance

+ Blog Views + Blog Subscribers

+ January Goal: 7,500 + January Goal: 4,750
+ January Actual: 8,115 + January Actual: 5,165

KEY TAKEAWAYS:
Our blog views goal was reassessed to be more realistic, considering how
blog traffic from paid campaigns is variable each month.
We now gain 1k+ blog subscribers every month!

5 Aquion Energy, Inc. Proprietary and Confidential

 SEO & Google Analytics
Web Sessions via Organic Search - January

Monthly Keyword
Stats

January Organic Search Stats:

Web Visits: 12,494

KEY TAKEAWAYS:
Contacts: 365
Organic search is recovering from the holiday
Clicks: 8,616 (Goal: 7,500) dip, and continues to make up of web
Impressions: 85,769 (Goal: traffic
85K)
Avg. Position: 14.3 (Goal: 10)

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 Social Media
+ Web visits from social: 6,467
Organic: 3,872 | Paid: 2,595
+ New contacts from social: 492
Organic: 80 | Paid: 412

Facebook Twitter LinkedI

n

Organic 57,848 30,600 49,465

Impressio (+152.5%) (+9.7%) (+49%)
ns

Followers 6413 3536 5045

(+14.5%) (+2.5%) (+3.0%)
+ YouTube

Subscribers: 673 (+9.1%)

Video views: 4,220 (+14.2%)

+ Instagram: 351 followers

KEY TAKEAWAYS:
Social media growth and engagement were
strong, especially around the Global
Cleantech 100 award
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 Paid Social Media Campaigns
(Facebook)
Advertisements ran for the following
topics/pages:
+ Microgrids
+ NRG Project Spotlight video
+ NOVA PBS promotion
+ Blog subscribers (lead generation)

Spend Reach Clicks/Engagemen Cost Per

ts Result

$506.40 351,807 17,045 $0.21

engagements,
412 leads

KEY TAKEAWAYS:
Paid social ads continue to be highly
successful and cost-effective ways to reach
and engage our audience

8 Aquion Energy, Inc. Proprietary and Confidential

Email Marketing and Lead Nurturing
+ Email Marketing Goal:
2,500 website visits, 4 email blasts
+ Actual:
3,514 website visits, 4 email blasts
35.14% open rate
+ Goals for February:
4 email blasts
+ Lead Nurturing:
2,500 website visits from emails + Lead Nurturing:
Overall Lifecycle Pipeline in January Targeted emails

Target Conversion Rate

(submitted form)

Europe - residential 61.3%

Asia 66%

Australia and New Zealand 7% (contact sales form)

Lifecycle stage: leads 46%

KEY TAKEAWAYS:
Email marketing continues to be a powerful tool
to drive web visits and move contacts through
the lifecycle funnel
9 Aquion Energy, Inc. Proprietary and Confidential
January Tradeshows
ACIs 5th National Conference on Microgrids
+ 1/18/17, Sonoma, CA
+ Nishant on panel
AEE Solar Dealer Conference
+ 1/25/17, San Diego, CA
+ Exhibited and gave installer training

Upcoming Shows
+ altE Installer Conference, 2/7
Boxboro, MA
Installer Training
+ PV System Expo, 3/1/17
Tokyo, Japan
RE Energy exhibiting and showing only Aquion products in their
booth
+ RECAM Week, 3/6/17
Panama City, Panama
Exhibiting
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PR Highlights

Recent Activity
+ Press Release:
Adara Power Partners with Aquion Energy for Safe, Clean, and Intelligent Energy Storag
e
+ Press Release:
Aquion Energy Named "North American Company of the Year" in 2017 Global Cleantec
h 100
+ Report: Global Energy Storage for Microgrids Market Forecast to 2021
Next Month
+ NOVA segment on PBS
+ Press Release: Kruger National Park
+ Press Release: RE-Energy Order
+ Press Release: Aquion-Outback Agreement

11 Aquion Energy, Inc. Proprietary and Confidential

Product Documentation

Recently Completed:
+ Application Note: Gas Evolution of AHI Batteries
+ DataTap Installation and Operation Manual
+ DataTap Product Specification Sheet
+ DataTap Safety Sheet
+ Revision of Aspen Battery Installation & Operation Manual
In Process/Upcoming:
+ DataTap phase 3 spec sheet and manual
+ Single-sourcing and workflow improvement of documentation
+ Japanese translation of Aspen battery manual
+ French, Spanish, German, Italian, and Japanese translations of multiple
product documents
+ Application notes solar charging and system sizing
+ Knowledgebase: OCV vs. SOC by Temperatures, Short Circuit Safety,
Capacity & Discharge Time vs. Charge/Discharge Currents, AC ripple
tolerance (need to test)

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 Appendix
Extra, In-Depth Marketing Data

13 Aquion Energy, Inc. Proprietary and Confidential

Content: Web & Collateral
Recently Completed:
+Homeowners brochure
+Telecom sales deck
Up next:
+Alpha Omega project spotlight
+Ofu Island project spotlight
+Tiny Home project spotlight
+Lady Elliot Island project spotlight
+Princeton Power one-pager
+Launch and promotion of NRG video
+Update Aquion corporate brochure

14 Aquion Energy, Inc. Proprietary and Confidential

Blog Posts in January

Goal: 8 new posts Actual: 7 new posts

15 Aquion Energy, Inc. Proprietary and Confidential

Blog Post Leaderboard January

+ Top 5 most-viewed blog posts in January

16 Aquion Energy, Inc. Proprietary and Confidential

Top Organic Search Queries

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Google AdWords- Paid Search
Advertising
Google AdWords
While there was a dip leading up to Christmas, most of Januarys PPC advertising
performed very well-- more clicks and lower CPC.

January

January 2017 AdWords Stats:

Clicks Impressions Avg. Position Avg. CPC CTR%

2407 (+22%) 204,380 (-12%) 1.5 $1.26 (-$.18) 1.18%

High-performing ads:

18 Aquion Energy, Inc. Proprietary and Confidential