Social Media Marketing

Presented by: Jordi Gerking

Marketing & Communications Coordinator
THE OVERVIEW

The Numbers

How Weve Grown

How Can We Continue

to Grow?

Marketing Updates
Why Social Media Matters
More importantly, why
does it matter to the
Boca Chamber?

How Can We Best

Utilize it?
1. Our Members Are Online

There are 1.65 billion

active social accounts
globally with 1 million
new active social users
added every day.

https://www.dreamgrow.com/21-social-media-marke
ting-statistics/
2. Small Businesses
Use Facebook

There are 40 million

active small business pages on
Facebook and 4 million of
those businesses pay for social
media advertising on
Facebook.
3. Strong Presence Leads to
Increased Credibility

41% of Americans say that

its important to them that
the institutions they engage
with have a strong social
media presence.
4. Social Media
Influences BUYERS

64% of Twitter users

and 51% of Facebook
users are more likely to
buy products they follow
online.
The Boca Chambers NUMBERS

8 Months Ago January 2017

+18%
Facebook Likes = 3,950 Facebook Likes = 4,800
+20% mentions
Twitter Followers = 6,830 Twitter Followers = 7,110
Top 20% Profile
LinkedIn Ranking: Advanced LinkedIn Ranking: Advanced Views

Instagram = Didnt Exist Instagram = 250 in 1 month 90% users are

under 35
What Were Doing:
1.) Creating & Boosting Events
Boosted for $75 based on
geographic location

Were able to get 718

people interested

221 marked as attending

the event

RECORD
Result:
ATTENDANCE
2.) Video Advertisements
Reached 16.3K users
Was viewed by 6.2K
users

Recorded 119 reactions,

comments or shares

Organic reach: 693

Paid reach: 15,631

3. Live Video
Reached 3,776 users
Was viewed by 1,566
users

Recorded 198 reactions,

comments or shares

Organic reach: ALL

4.) Better Graphics = Better Branding

www.canva.com
5.) Streamlining Our Process

1. Meet with Events Team

2. Discuss Marketing Strategy & Look

3. Schedule & Create Emails (4 weeks out)

1. Push to Facebook, Twitter Pages
2. Manually Schedule to Instagram
(Owned by Facebook push to FB)

4. Create Facebook Event

5. Monitor Registration & Adjust Plan

Looking AHEAD

Social Media
Ambassadors

Developing Instagram
(Through Ads &
Community Cookout)
Other Marketing Updates

Website advertising & videos

(CGI Communications)

Connection Magazine

Increasing Video (Ribbon

Cuttings, Programming,
Promos)
QUESTIONS?