How do the stake holders and

the PESTEL factors affect

Shells decisions and goals?

NEUS PEREZ
 Description of the main Stake holders of Shell and which
influence they have on the company
Internal stake holders are seen by the wider community as reflecting Shell and
how it works. Shells main internal stakeholders its shareholders, employees
and suppliers. Large businesses like Shell, Sainsbury`s, Virgin, M&S are owned
by shareholders
Suppliers are also internal stakeholders who are shell`s partners in the chain of
production for example in bringing petrol pump. Shell has a number of core
values that are central to everythings it does.Shell`s reputation depends on
making actions reflect these core values. Shell works with contractors abd
other partners in the supply chain who also demonstrate these values. If they
do not, Shell will not use them.
Shel needs to work with a range of interest groups. These are decisions makers
and opinion formers.. People and organisations in positios of influence make
decisions and form opinion that can affect Shell. These include academics,
government, media, NGOs business leaders and the financial community.
 Description of the main Pestel factor that afect Shell and
which influence have on the company
Business are able to identify esternal changes that may affect it by carrying out a
PESTEL analysis. This is a business tool in which each of the letters in PESTEL
describes a type of change that takes place in the external business enviroment.
Political factors; transport service are at the heart of the UK economy moving
people to work, home and school, and goods to households and business.
Economic factors; business need to make money to continue to exist. They do this
listening to customers to ensure the keeo their customers and attract ones with
good services that customers want and need.
Social factors; social changes may have a major impact on business: the number of
older people in the UK is rising; society`s habits and tastes are changing; people
are now more mobile and travel more.
Technogical factors; business are continually developing new technologies to
provide the best solutions for the market place. Intelligent companiesfind out what
the most appropriatetechnologies are for their businessen and use them.
Enviromental factors; the enviroment is perhaps the most important esternal
influence on any transport service.There is overwhelming evidence that human
activity is contributing to climate change.
Legal factors; legal changes that affect business are closely tied up with political
ones.
Description of the main goals and decisions of shell

Shell`s main shareholders consist of large institutional

stockholders, employees and the general public. Shell believes
thay it has a key responsability to protect shareholders`
investment, and provide a long term return competitive with
those of other leading companies in the industry.
Shell, as one of the world`s major companies has consistently
made healthy profits.