Chanrs@ms68.hinet.

net 0955-268997
http://mypaper.pchome.com.tw/chanrs


MTP
 STP


4P+1P
 1969 7 20




 = + +

A B

+
6


R&D




( )
(DEFENSE)


( )
(OFFENSE)

 4P
Product Price Place Promotion



(
)



 4P 4C
 4Ps + 2Cs + 4Os

Price Mix Product Mix
Competitors

Costs
Object

Objectives
Organization

Operations

Place Mix
Promotion Mix
 - P

4P P

5P-- people -

6P-- physical evidence -

7P-- process -
STP 4P

14
 insights engine








 500 1000
elements of value




1943




X
X
X

:



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:
:
:
:
:


.
/

+ + + + + X

=


-- Steve Jo
bs