Types of headlines

One line, two line, three line

See Exponent front page

(Online you mainly stick to words (5-10)
cause lines wont show up same for every
computer)
 From Poynter.org
The single headline is becoming a thing of the past.
Instead, multi-deck headlines result in more reader
friendly newspapers. Of course, not all headlines
need to be multi-decks. Ideally, multi-deck
headlines appear at the top of the page, and
normally the lead story on inside pages should
have them. For stories below the fold and for
briefs, the reader is better served with single
headlines.
 Decks
The deck is one or more lines of text (usually not
more than 3 depending on column width) found
between the headline and the body of the article.
Can be one column, two column, or full column
width
Decks are most common in print
But are used online
 From Poynter.org
Multi-deck headlines must flesh out the story they
accompany, while adding new information with
each deck. The first line gets into the story;
subsequent decks detail further aspects of the
story. In a perfect world, multi-deck headlines are
written in such a way that the scanner, who does
not wish to read the text of the story, still can feel
like he knows the "essence" of its content.
They must do this without repeating key
information verbatim from lead

See Spierers headline

 Multi-deck headlines must offer typographic
contrast: if the main headline is bold, then the
decks should be lighter in weight; a Roman main
headline may be accompanied by decks set in
Italics. Some newspapers have opted to colorize
decks.
 Multi-deck headlines must offer size contrast: if the
main headline is set in 36 points, the first deck
might be in 18 points, and the second in 14. Decks
range from 12 to 24 points.
And make them work with cutline
 Kicker
Smaller head above main headline. Can be
used to add additional information, tease.
See: Gore
Usually italicized, underlined or centered
 Reverse kicker
Also called a hammer head. Type line is big
and second (main) line is smaller type.
Usually surrounded by white space
See: Amtrak and Fudge
 Subheads
Used to break up long stories
See: Wreck
 Jump head
Most newspaper now write complete
headlines for the jump. They often
emphasize the information in the jump
rather than repeat headline from the front
page. Many, however, including the J&C,
Indy Star, continue to use a key word only
jump head on the jump page.
Subheads are big online