Professional Documents
Culture Documents
Motivationis the
Motivations
reason
may
people
include
travel.
seeking
novelty, education, meet new people,
Dimensions of Tourism
All tourism activities are related to one or more of the following dimensions of
tourism.
1. ATTRACTIONS:
Are the primary motivation for traveling. They may be aprimary
destinationorsecondary destinationwhich are interesting
places to visit on the way to primary destination. Most tourist
traveling from different part of world to visit TAJ MAHAL in Agra
(India) will stopover at the other attraction of Agra like Agra Fort ,
Jama Masjid etc on the way. Attractions usually focus on natural
resources, culture, ethnicity or entertainment.
Natural Resources
Culture
Ethnicity
Entertainment
X-treme Tourism
2. Facilities:
When tourists arrive at attractions they require
facilities to provide services.
Lodging
Food & Beverage
Support Services
Infrastructure
3. Transportation
Tourism developments are dependent on the ease
of access and types of transportation available.
4. Hospitality
The community's attitude which permeates every
tourism location that makes the tourist feel
welcome and safe. It is the result of the interaction
between the tourist and the local population.
Importance of Tourism
National Economy:
It directly helps in developing the economy of the
country as the tourists spend money while staying,
coming and visiting a country.
National Integration:
It helps in development of peace, oneness and unity
among the people of a nation.
Environmental Awareness:
People become aware on environmental neatness,
protection and peace in order to develop tourism.
Employment Opportunities
It generates employment opportunities. It provides
employment to unskilled, semi-skilled and skilled
manpower. Guide, load man etc are the personal or
labour required in Tourism industry.
Sources of public as well as private
income
Tourism is the source of income for both public also well as
private sector government charges tax, sales tax, service
tax etc. which is known as government revenue is the
income of public. And handicraft, arts etc are the things that
attract tourist and most of them buy them and the seller
makers some profit which is called private income.
Cultural Exchange
Tourism facilities cultural exchange tourist carry over various
cultural concepts of other countries where they visit. Local
people can learn their language, art, skill, culture etc and
vice versa.
Publicity of nation
Tourism helps to publicize the country in different parts in
the world. It helps to publicize art, skills tradition, cultural
beauty and hospitality of a country to the world.
Type of Tourist
Excurionist:
Persons traveling for pleasure in a period less
than 24 hours (Macintosh and Goeldner, 1986).
Also called "same day visitor" or "day tripper"
It's a temporarily visits of a destination.
stay for less than 24 hours for the purpose of
leisure or business.
Foreign Tourist:
Any person visiting a country, other than that in
which he/she usually resides, for a period of at
least 24 hours (Committee of Statistical Experts
of the League of Nations, 1937).
Travel:
The act of moving outside one's home
community for business or pleasure but
not for commuting or traveling to or from
school (Macintosh and Goeldner, 1986).
Visitor:
Any person visiting a country other than
that in which he/she has his/her usual
place of residence, for any reason other
than following an occupation
remunerated from within the country
visited (United Nations Conference on
International Travel and Tourism, 1963).
Important Types of Tourism
. 1.Domestic Tourism
Domestic Tourism:
It is also known as internal as well as national tourism.
In ancient India, it as known as Deshatan.
International Tourism:
Domestic tourism means the movement of people outside
their normal domicile to other areas within the boundaries
of the nation.
People find it easy to do so because there was neither
ntra-Regional and Inter-Regional Tourism
currency nor language or document problems.
A domestic tourist may be defined as a person who
travels within the boundaries of his/her country to a
. Outbound Tourism
destination other than his/her usual residence and stays
at commercial accommodations, with relatives, friends,
and uses sightseeing or enjoyment facilities for a duration
of not less than 24 hours or one night and not more than
5. Inbound Tourism
6 months at a time, and the purpose lies within
pilgrimage, pleasure, business, health and study etc.
2. International Tourism:
Today, tourism has been recognised as an industry worldwide.
Every nation irrespective of its size and structure is inclined to
develop international tourism.
As it have multifarious advantages to the national economy in
terms of foreign exchange earnings, balance of payments,
international understanding and intra -regional and inter-
regional development.
International Tourism involves the movement of people
among different countries in the world.
International movement of people requires various types of
legal and financial formalities to be met before departing
from his/her country.
In international tourism, the country of origin (tourist
generating country) and the country of destination (tourist
receiving or the host country) are different.
Practically, international tourism has two types i.e. Inbound
tourism and Outbound tourism.
3. Intra-Regional and Inter-Regional
Tourism (Moving to country of
Intra-Regional Tourism same continent)
This is the type of tourism in which the tourist traffic flows to
and from countries of the same region of the globe.
In other words we can say that IRT is an important
component of international tourism as the flow of the tourist
goes internationally between(Moving
two or moreto nations
country of
of same
region. different continent)
Inter-Regional Tourism
Refers to the tourism practice where the flow of tourist goes
from one region to another region internationally
This is also a kind of international tourism as the movement
occurs between two or more regions of the world.
Both inter-regional and intra-regional tourism increases the
seasonality of regions and the development process within
the regions.
4. Outbound Tourism
Outbound tourism may be defined as when the
people of a country visit the other countries for
various purposes such as, leisure, business,
education, pilgrimage, political conferences and
conventions etc.
5. Inbound Tourism
Inbound Tourism means when the foreign tourists
are received by a country. This type of tourism has
direct impact on the economy of host country, in
terms of employment generation, foreign exchange
earnings, balance of payments, destination
development and infrastructure development.
In fact, inbound international tourism brings
travel receipts while outbound tourism
implies travel cost.
Forms of Tourism
Incentive tourists / tourism
Health or medical tourist / tourism
Business tourist / tourism
Education tourists / tourism
Adventure tourists / tourism
Cultural tourist / tourism
Eco-tourists / tourism
Leisure tourist / tourism
Religious tourist / tourism
Sport and recreation tourist / tourism
Backpacking or youth tourist / tourism
Special Interest Tourist / tourism
Wildlife tourism
Senior Tourism
Ethnic Tourism
VFR Tourism
Incentive tourists:
Incentives tourists are those few lucky
individuals, who get a holiday package as a
reward from his company, for good work or
achieving targets, set by the company.
Incentive tourists draw inspiration from such
tours to work harder, improve work relations
and focus on team bonding. A salesman who is
awarded with a nice holiday package for
accomplishing the target sales is a perfect
example of incentive tourist.
Health or medical tourist:
Those who seek special medical treatment,
which is only possible away from home, make
trips to other places and are called Health or
medical tourist. Some of these tourists avail
medical assistance in other countries, for they
may be expensive in their own country. Many
health or medical tourists also make trips
simply to stay for few days in healthier climate.
Business tourist:
Tourist traveling with relation to business is
known as business tourist. Business tourism is
part of the business world. Most of the cities
feature conference centers that cater to the
needs of business tourists. A proper example of
a business tourist is a salesman, who makes
trips to different places to attend trade shows,
to display and promote his own products also.
Education tourists:
Tourists traveling to a particular place in
another town, city or country for further study
in order to improve his or her educational
qualification are termed as education tourist.
There are also group of people, who travel to
attend workshops to upgrade skills. A clinic
nurse, who makes trip to another province to
attend a particular workshop, qualifying
individual about infectious diseases is an
example of an educational tourist.
Adventure tourists:
Adventure tourists look for some unusual or bizarre
experience. They seek adventurous activities that
may be dangerous, such as rock climbing, river
rafting, skydiving, shark cave diving and bungee
jumping.
For adventure tourism in India, tourists prefer to
go for trekking to places like Ladakh, Sikkim, and
Himalaya. Himachal Pradesh and Jammu and
Kashmir are popular for the skiing facilities they
offer. Whitewater rafting is also catching on in
India and tourists flock to places such as
Uttranchal.
Cultural tourist:
India is known for its rich cultural heritage and an
element of mysticism, which is why tourists come to
India to experience it for themselves. The various fairs
and festivals that tourists can visit in India are the
Pushkar fair, Taj Mahotsav, and Suraj Kund mela.
The types of tourism in India have grown and this has
boosted the Indian economy. That it continues to grow
efforts must be taken by the Indian government, so that
the tourism sector can contribute more substantially to
the nations GDP.
Eco-tourists:
Ecotourism entails the sustainable preservation
of a naturally endowed area or region. This is
becoming more and more significant for the
ecological development of all regions that have
tourist value. For ecotourism in India, tourists
can go to places such as Kaziranga National
Park, Gir National Park, and Kanha National
Park.
Leisure tourist:
These tourists want to rejuvenate and
revitalize with comfort, while enjoying a
break from mundane routine of life.
Examples of this type of tourism are
cruising while vacationing or simple
relaxing on a beach.
Religious tourist:
Religious tourist travel to sites of religious
significance. World is dotted with a number of
religious locations like Hajj in Mecca, Jerusalem
in Israel, Varanasi in India, and the Vatican in
Rome. During Easter, a huge conglomeration of
Christian pilgrimage takes place in Zion City.
India is famous for its temples and that is the
reason that among the different kinds of
tourism in India, pilgrimage tourism is
increasing most rapidly.
Sport and recreation tourist:
These sorts of tourists either take active
part in or just watch sports events. Some
of such popular sport events are the
Soccer World Cup, Wimbledon Tennis
Championship, Comrades Marathon, and
Fisher River Canoe Marathon.
Backpacking or youth tourist:
This group of tourist is of young age and
they travel with minimum luggage and on
a limited budget. But they are very
passionate and love excitements and
adventures, while traveling.
Special Interest Tourist (STI):
They nurture particular passion in
different things like bird watching, nature,
fishing during the Sardine Run, food and
wine or attending the Cape Town Book
Fair.
Wildlife tourism
India has a rich forest cover which has some beautiful
and exotic species of wildlife some of which that are
even endangered and very rare. This has boosted
wildlife tourism in India. The places where a foreign
tourist can go for wildlife tourism in India are the
Sariska Wildlife Sanctuary, Keoladeo Ghana National
Park, and Corbett National Park.
Senior Tourism:
According to most publications,senior citizen touristis
a retired person over the age of 60 years oldwho are
still active and have money and time to travel.
Other authors, such as Chris Ryan (1995), consider
senior citizens from the age of 55 years old,when some
people are pre-retired. Senior citizens are active in
many ways and stay busy most of their time. They
travel in more ways than previous generations.
Ethnic
Tourism
Ethnic tourists are driven by the desire to see something
different where curiosity is the ultimate factor. The
travelers choose to experience first hand the practices of
another culture, and may involve performances,
presentations and attractions portraying or presented by
indigenous communities.
In a broader perspective, it includes cultural, heritage,
anthropological, tribal, village and similar forms of
tourism.
India, rich with its cultural diversity, grand heritage and
inimitable history, is a world famous cultural tourism
destination. The focal point of India's attractiveness as a
destination is it's diverse ethnicity.
VFR Tourism
VFR is an abbreviation for visiting friends and
relatives. The purpose behind travelling is to meet
friends and relatives. Beside this base activity, the
tourist can also enjoy the other tourism facilities of
the area visited.
In India, this form of tourism is areal booster for
domestic tourism as a large segment of society
travels every day for the sake of visiting friends
and relatives.
Tourist Destination
A tourist destination is basically a travel
destination that attracts large numbers of
travelers, or tourists. Travelers may visit these
destinations to see historical sites, natural
wonders, or buildings. Some tourist attractions
also have activities, such as rides or games, or
unusual novelties. Souvenirs are often sold at
these destinations, and many of these areas
rely on the income generated by the travelers
that visit.
Tourist destinations can be defined by their
geographical location, scope for tourism activity
and different characteristics of their sites.
Tourist
Destination
Snow River
Sporting Side
Resorts
Water
Sports
Para
Gliding
Area
Growth of Tourism and
Hospitality in India
Tourism in India accounts for 6.8 per cent of the GDP and is the
third largest foreign exchange earner for the country
The tourism and hospitality sectors direct contribution to GDP
totalled US$ 44.2 billion in 2015
Over 200615, direct contribution is expected to register a CAGR of
10.5 per cent
The direct contribution of travel and tourism to GDP is expected to
grow 7.2 per cent per annum to US$ 88.6 billion (2.5 per cent of
GDP) by 2025
Market Size
The number of Foreign Tourist Arrivals (FTAs) has grown steadily in the
last three years reaching around 4.48 million during JanuaryJuly
2015.
Foreign exchange earnings (FEEs) from tourism in terms of US dollar
grew by 3.2 per cent during January-July 2015 as compared to 1.9 per
cent over the corresponding period of 2013. FEEs during the month of
July 2015 were Rs 11,452 crore (US$ 1.74 billion) as compared to FEEs
of Rs 10,336 crore (US$ 1.57 billion) in July last year.
Foreign Exchange Earnings (FEEs) between January-July 2015 were
US$ 11.41 billion compared to US$ 11.06 billion in the same period
last year.
The growth rate in FEEs in rupee terms in January-July 2015 was 6.9
per cent.
Investments
The tourism and hospitality sector is among the top
15 sectors in India to attract the highest foreign direct
investment (FDI). During the period April 2000-May
2015, this sector attracted around US$ 8.1 billion of
FDI, according to the data released by Department of
Industrial Policy and Promotion (DIPP).
With the rise in the number of global tourists and
realising Indias potential, many companies have
invested in the tourism and hospitality sector. Some
of the recent investments in this sector are as follows:
Fairfax-owned Thomas Cook has acquired Swiss tour
operator Kuoni Group's business in India and Hong
Kong for about Rs 535 crore (US$ 85.6 million) in
order to scale up inbound tour business
Thai firm Onyx Hospitality and Kingsbridge India
hotel asset management firm have set up a joint
venture (JV) to open seven hotels in the country by
2018 for which the JV will raise US$ 100 million.
ITC is planning to invest about Rs 9,000 crore (US$
1.42 billion) in the next three to four years to
expand its hotel portfolio to 150 hotels. ITC will
launch five other hotels - in Mahabalipuram,
Kolkata, Ahmedabad, Hyderabad and Colombo - by
2018.
Goldman Sachs, New-York based multinational
investment banking fund, has invested Rs 255
crore (US$ 40.37 million) in Vatika Hotels.
Japanese conglomerate SoftBank will lead the Rs
630 crore (US$ 95.6 million) funding round in
Gurgaon based OYO Rooms.
Government Initiatives
The Indian government has realised the countrys potential in the
tourism industry and has taken several steps to make India a
global tourism hub.
Some of the major initiatives taken by the Government of India to
give a boost to the tourism and hospitality sector of India are as
follows:
The Government of India has set aside Rs 500 crore (US$ 79.17
million) for the first phase of the National Heritage City
Development and Augmentation Yojana (HRIDAY).
The 12 cities in the first phase are Varanasi, Amritsar, Ajmer,
Mathura, Gaya, Kanchipuram, Vellankani, Badami, Amaravati,
Warangal, Puri and Dwarka.
Under Project Mausam the Government of India has proposed to
establish cross cultural linkages and to revive historic maritime
cultural and economic ties with 39 Indian Ocean countries.
Government of India plans to cover 150 countries under
e-visa scheme by the end of the year besides opening an
airport in the NCR region in order to ease the pressure on
Delhi airport.
The Tourist Visa on Arrival (TVoA) scheme enabled by
Electronic Travel Authorisation (ETA), launched by the
Government of India on November 27, 2014 for 43
countries has led to sharp growth in usage of the facility.
During the month of July, 2015 a total of 21,476 tourist
arrived on e-Tourist Visa as compared to 2,462 during the
month of July, 2014 registering a growth of 772.3 per
cent.
During January-July, 2015 a total of 1,47,690 tourist
arrived on e-Tourist Visa as compared to 14,415 during
January-July, 2014 registering a growth of 924.6 per cent.
Road Ahead
Indias travel and tourism industry has huge growth potential.
The medical tourism market in India is projected to reach US$
3.9 in size this year having grown at a CAGR of 27 per cent
over the last three years, according to a joint report by FICCI
and KPMG.
Also, inflow of medical tourists is expected to cross 320 million
by 2015 compared with 85 million in 2012.
The tourism industry is also looking forward to the expansion
of E-visa scheme which is expected to double the tourist inflow
to India.
Rating agency ICRA ltd estimates the revenue growth of Indian
hotel industry strengthening to 9-11 per cent in 2015-16.
India is projected to be the fastest growing nation in the
wellness tourism sector in the next five years, clocking over 20
per cent gains annually through 2017, according to a study
Online Communications in
Tourism
Tourism Department Websites
Company Websites
E mails
Social Networks
Search Engine
Google maps
Tourism Department Websites
The Ministry of Tourism, is the nodal agency
for the formulation of national policies and
programmes and for the co-ordination of
activities of various Central Government
Agencies, State Governments/UTs and the
Private Sector for the development and
promotion of tourism in the country.
2 | Thomas Cook
4| Yatra
6 | Goibibo
8 | Cleartrip
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