Retailing

The World of Retailing

Types of Retailers

Retailers Use Different Retail Mixes

-merchandise: variety (breadth) /
assortment (depth)
-services
-store design, visual merchandising
-location
-pricing
Infinite Variations
Some combination of retail mixes
satisfy the needs of significant
segments and persist over time.
Why are Retailers Using Multiple
Channels to Interact with Customers?

Consumers buy what they want,

When they want,
customer Wherever they want

store kiosk catalog Call center Web/E-mail mobile

Retailing Strategy

Retail Market Strategy

Financial Strategy

Retail Locations

Retail Site Location

Human Resource Management

Information Systems and Supply Chain Management

Customer Relationship Management

Merchandise Management

Managing the Merchandise Planning

Process

Buying Merchandise

Retail Pricing

Retail Communication Mix

Store Management

Managing the Store

Store Layout, Design, and Visual

Merchandising

Customer Service