Professional Documents
Culture Documents
FACULTY OF HOTEL
AND RESTAURANT
BUSINESS
Project:Analysis of the
restaurant market in
Russia
Student: Dzhazaeva
Izabella
Sharldaeva Ilyana
Moscow Teacher: Baiburova V.O.
2015
History
In the 16th century under Ivan the terrible was
opened Tzar pubs.
McDonalds
Subway
KFC
KFC
In 2005, Rostik Group and Yum! Brands, which owns KFC, Kroshka Kartoshka
signed a cooperation agreement, which involved the ( Little potato)
formation of the new amalgamated brand Rostiks-KFC.
KFC had made previous attempts to enter the Russian In 1998, Andrey Kononchuk and Vitali Naumenko opened
market, but had failed twice, in large part due to supply the first location of Kroshka Kartoshka chain in Moscow.
chain complications.
In 2011, KFC bought out Rostiks and reinstated the name According to 2012 data, Kroshka Kartoshka now includes
KFC. KFC is now successfully operating in Russia with plans more than 300 establishments, including 76 cafes in
for rapid growth. Moscow. The chain is well positioned in Russian cities with
In 2013, there were 245 locations in Russia. populations of more than one million.
The management plans to have 450 restaurants operating in
Russia and the Commonwealth of Independent States (CIS)
by 2015.
The largest network of fast-food restaurants in the number of
establishments in Russia in 2014
1. Subway
2. McDonalds
3. KFC
4. Kroshka Kartoshka
Russian fast food market turnover
in 2007-2013,billlion rubles
Middle class restaurant
IL Patio
Shokoladnitsa
Elki-Palki
The concept of IL Patio" originated in 2004 as a result of
rebranding the network "Patio Pizza", which existed since The first cafe Shokoladnitsa" - opened in Moscow in
1993. 1964.
Shocoladnitsa is an sophisticated and cozy interior
IL Patio" - a chain of affordable restaurants serving design, warm and unique atmosphere.
Italian cuisine with wide menu.
IL Patio" - a large number of meat, seafood and
Today, the Shocoladnitsa" was successfully work in
vegetables.
The number of objects in Russia - 91 many cities of Russia: St. Petersburg, Yekaterinburg,
Represented in the regions: Moscow; St. Petersburg; Kazan, Kaliningrad, Rostov-on-don, Ufa, Sochi,
Barnaul; Ekaterinburg; Ivanovo; Izhevsk; Irkutsk; Krasnodar, Kemerovo, Pyatigorsk, Ulyanovsk,
Kazan; Kemerovo; Krasnodar; Krasnoyarsk; Nizhny Volgograd, Volga, and other cities.
Novgorod; Novokuznetsk; Novosibirsk; Omsk; Penza; The number in Russia 240(Moscow) and 85(regions)
Perm; Rostov-on-Don; Samara; Saratov; Stavropol;
Surgut; Tver; Tyumen; Ulyanovsk; Ufa; Cherepovets;
Sixty
White Rabbit
Vogue Caf
Sixty
Sixty is Famed Carlo Grecu is one of the best Italian
chefs in Moscow
Increases the popularity of the restaurant and the concept of fast food.
Thank you for
your attention!